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MURAGE

An AI Chief of Staff and a team that does the work. Free and open source, from Ferrox Labs.

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© 2026 Ferrox Labs. Murage is open source under AGPL-3.0.
Skill library

Marketing and sales skills for AI agents.

Positioning, offers and pricing, copy, channels, SEO, ads, discovery calls, objections and partnerships. 106 marketing and sales skills, free with Murage.

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Free and open source. macOS, Windows and Ubuntu.

The library's marketing and sales skills include Ad Copy Generator, Affiliate Marketing Pro and Brand Storytelling. They cover marketing, SEO and growth, and sales. 103 passed Skill Guard clean. The other 3 switch on only after you have read them and said yes. 57 ready-made teams use skills from this list, such as Marketing Plan and Pre-Mortem Room. Skills are written instructions, not app connections: a bot reads the one a job calls for and works the way it lays out. Add any of them to a bot in Settings → Skills, or tell your Chief of Staff the job and let it choose.

  • Ad Copy GeneratorAdvertising copy creation for Google Ads, Facebook/Instagram, LinkedIn, and other platforms, including copywriting formulas and audience targeting alignment.
  • Affiliate Marketing ProComprehensive affiliate marketing strategy covering program selection, content-driven promotion, FTC disclosure compliance, tracking and attribution.
  • Brand StorytellingBrand storytelling strategy advisor covering narrative marketing frameworks, origin story development, brand voice architecture and values-driven messaging.
  • Commerce UGC PromptsAsk for reviews, photos and video at the moment the customer is most likely to say yes.
  • Community BuilderOnline community design and management for Discord, Circle, and Slack platforms covering onboarding flows, channel architecture and engagement mechanics.
  • Community Led GrowthCommunity-led growth strategy advisor covering community platform selection, engagement frameworks, ambassador programs and community flywheel mechanics.
  • Content CalendarContent calendar creation and editorial planning including content pillar strategy, editorial templates, content type mix and publishing cadence.
  • Content MonetizerRevenue diversification strategy for creators covering ad revenue, sponsorships, affiliate marketing, digital products, merchandise and coaching.
  • Content RepurposerOne-to-many content strategy covering blog to video to podcast to social to newsletter adaptation, format-specific optimization and platform scheduling.
  • Conversion Rate OptimizerSystematic CRO methodology covering conversion audits, hypothesis generation, A/B and multivariate testing, heatmap and session recording analysis.
  • CopywriterExpert copywriting using AIDA formula, PAS framework, headline formulas, landing page copy structure, email copy, product descriptions and CTA optimization.
  • Creator Analytics MasterCross-platform analytics mastery for content creators covering YouTube, Instagram, TikTok, Twitter/X, podcast, and newsletter metrics.
  • DevRel StrategistDeveloper relations strategy covering content planning, community building, developer advocacy, documentation programs and conference strategy.
  • Digital Product CreatorComplete guide to creating and selling digital products including ebooks, templates, printables, Notion templates and Figma kits.
  • Digital Product LauncherEnd-to-end digital product launch system covering product ideation and validation, creation workflows for templates, courses, and ebooks.
  • Email Marketing ArchitectAdvanced email marketing systems design covering list architecture, behavioral segmentation, multi-sequence automation and deliverability engineering.
  • Influencer CollaboratorBrand partnership strategy covering deal negotiation, media kit creation, rate card development, deliverable scoping and usage rights.
  • Influencer MarketingInfluencer marketing strategy advisor covering outreach campaigns, contract negotiation, ROI measurement and micro vs macro influencer selection.
  • Marketing routerEntry point for marketing work against a URL, product or topic: clears the URL-safety and untrusted-content gates that any page-fetching marketing task needs, runs a sixty-second homepage snapshot inline, then routes to the right specialist skill for the depth the request actually needs.
  • Marketing Audit (5-way fan-out)Run a five-dimension marketing audit on a business URL, content and messaging, conversion, SEO, competitive position, and brand and strategy.
  • Membership Community BuilderComplete guide to building paid membership communities covering platform selection, tier and pricing design, content strategy and member onboarding.
  • Merch DesignerPrint-on-demand and merchandise design expertise covering design principles for physical products, platform selection and mockup creation.
  • Newsletter Growth HackerEmail list building and newsletter growth strategies covering acquisition channels, referral programs, deliverability optimization and monetization models.
  • Online Course CreatorEnd-to-end online course development from curriculum design and platform selection through pricing strategy, student engagement and launch formulas.
  • Patreon StrategistMembership platform strategy covering tier design, reward fulfillment systems, exclusive content planning, community perks and pricing psychology.
  • Personal Brand ArchitectCross-platform personal brand development covering authority building, content pillar strategy, visual consistency and bio optimization.
  • Podcast ProducerComplete podcast production from concept development through recording, editing, distribution, and monetization including equipment recommendations.
  • Product Hunt LauncherComplete Product Hunt launch strategy covering pre-launch preparation, community building, asset creation, launch day execution and post-launch follow-up.
  • Product Launch StrategistComplete product launch playbook covering pre-launch audience building, launch timeline design, beta programs, waitlist strategy and launch day execution.
  • Audience discovery & JTBD segmentationYou have raw material (interview transcripts, sales-call notes, support tickets, churn surveys) and need to turn it into segments the team can write to, price to, and channel to.
  • Close and next stepEvery meaningful conversation ends in one of four outcomes; only two count.
  • Sales CoachSales methodology mastery covering SPIN selling, Challenger Sale, consultative selling, sales funnel management and cold outreach templates.
  • Sales ContactsMap the buying committee at a target company from public sources only, classify each person by buying role (economic buyer, champion, technical evaluator, end user, blocker, coach), find a genuine personalisation anchor per contact with no invented mutual connections, and propose a multi-threading sequence.
  • Discovery callIf the deck comes first, push back: discovery before pitch.
  • Sales ICPBuild an ideal customer profile across firmographic, technographic, behavioural, pain-point, budget and channel dimensions and plus the negative ICP.
  • Objection handlingAnswer the objections buyers raise, such as price, timing or a boss's sign-off, by working out what each one says about the deal.
  • Sales Prospect (5-way fan-out)Run a five-dimension workup on a target company from its URL using public sources only, company research and opportunity qualification.
  • Sales Qualify - Lead Qualification Engine (BANT + MEDDIC)Qualify one lead against BANT (budget, authority, need, timeline) and MEDDIC (metrics, economic buyer, decision criteria, decision process, identified pain, champion) using public signals only, producing an opportunity quality score out of 100, an A-to-D grade and the recommended approach.
  • SEO AdvisorComprehensive SEO strategy including keyword research, on-page optimization, technical SEO auditing, content strategy, link building and local SEO.
  • Social Media StrategistSocial media strategy covering platform selection by audience, content strategy per platform, posting cadence, engagement tactics and hashtag strategy.
  • Substack WriterNewsletter business strategy covering niche positioning, free versus paid tier design, subscriber acquisition, growth tactics and writing cadence.
  • TikTok CreatorShort-form video mastery covering hook techniques, trending format adaptation, hashtag strategy, posting schedule optimization and algorithm understanding.
  • Twitch StreamerComplete Twitch streaming guide covering OBS setup, alerts, overlays, community building, moderation systems and monetization through subscriptions.
  • Storefront FoundationStrip modules that do not earn a measurable lift. Every block must answer a buyer question.
  • Webinar HostComplete webinar production covering planning, presentation design, audience engagement through polls and Q&A, tech setup with Zoom and StreamYard.
  • YouTube CreatorEnd-to-end YouTube channel strategy from niche selection through scripting, production, SEO optimization and analytics interpretation.
  • Affiliate ProgramFor when you want partners, creators, or existing customers to drive sales on commission as a scalable Do-stage acquisition channel.
  • Blog ContentFor when you run (or want to run) a long-form blog for owned-audience content marketing, distinct from SEO-targeted cluster pages.
  • Channel Strategy
  • Email Sequences
  • FacebookFor when your channel mix includes Facebook, typically for community groups, older demographics, or as a Meta-ads optimization anchor.
  • Funnel BuildFor when you ask for an end-to-end acquisition funnel and traffic source → landing page → email capture → nurture → offer → conversion.
  • Instagram
  • LinkedIn
  • NewsletterFor when you run (or want to run) a recurring newsletter as an owned-audience asset, distinct from triggered email sequences.
  • Paid Acquisition
  • PodcastFor when your brief includes hosting a podcast, guesting on podcasts, or sponsoring podcasts as a See or Think channel.
  • Organic SEO
  • Short-Form Video
  • X (Twitter)For when your channel mix includes X (formerly Twitter) for personal brand, B2B reach, or real-time category presence.
  • Brand PositioningProduces a brand positioning statement using the standard positioning formula plus a positioning map with competitive axes.
  • Brand StrategistBrand strategy development including brand identity framework, voice and tone development, positioning statements and visual identity guidelines.
  • Campaign PlanningProduces a completed marketing campaign brief with objective, audience, message hierarchy, channels, timeline, creative requirements, and success metrics.
  • Cold Outreach SequenceProduces a multi-touch cold outreach sequence combining email and social touches with personalization variables and follow-up cadence using sales cadence design methodology.
  • Awareness StagesThat covers headlines, hero blocks, ad opens, email subjects, cold-outbound first sentences, video script openings, and landing-page leads.
  • Customer VoiceCollect your customers' own words from reviews, calls and replies, and use them in headlines and copy.
  • Hook CraftCovers social-post openers, short-form video opens (as written copy; video execution is Channels'), email subject lines and preview text.
  • Lens Business AngleRewrite a draft around the money, ownership and day-to-day operations behind the story.
  • Lens ClarityRewrite a draft so a newcomer can follow it: one idea at a time, plain words, no skipped steps.
  • Lens Curiosity PackagingRework titles, thumbnails and openings so the reader wants the next line: an interruption, tension, then the payoff.
  • Lens DifferentiationPush a draft past the obvious take so it says something a reader would pass on.
  • Lens Platform NativeAdapt one idea to the shape each platform expects, from a LinkedIn post to a short video script.
  • Lens PositioningSharpen about pages, bios and headlines around a narrow audience and the belief you want to change.
  • Lens StorytellingRewrite a draft as a story: a scene, an honest turn, and what changed.
  • Lens Value FramingFrame an offer by the outcome, how likely it is, how long it takes and how much effort it asks.
  • CS Handoff DocumentProduces a sales-to-customer-success handoff document with customer context, commitments made during the sale and success criteria.
  • Customer Journey MapProduces a completed customer journey map across stages from awareness through advocacy with touchpoints, emotions and pain points.
  • Discovery Call ScriptProduces a structured discovery call script with opening, SPIN-based questions, qualification checks, and closing next steps.
  • Email CampaignProduces a completed email marketing sequence of 3-5 emails with subject lines, body copy, CTAs, and send timing using drip sequence design principles.
  • Follow-Up Email SequencesProduces post-meeting, post-demo, and post-proposal follow-up email sequences that advance deals through the sales pipeline using sales cadence methodology.
  • Offer constructionAn offer is a promise wrapped in proof, with the buyer's specific anxieties subtracted out.
  • Packaging and tiersTiers exist to capture different willingness-to-pay segments without forcing one buyer to subsidize another.
  • Value-based pricingPrice is the price the buyer is willing to pay for the outcome, bounded below by cost and bounded above by the next-best alternative.
  • Growth ExperimentProduces a structured growth experiment design with hypothesis, metric, test method and success criteria.
  • Influencer BriefProduces a completed creator/influencer brief with brand context, campaign goal, content guidance and deliverables.
  • Landing Page CopyProduces conversion-optimized landing page copy with hero section, problem statement, solution and social proof.
  • Landing Page CRO AnalysisRun a section-by-section conversion teardown of one landing page, hero, value proposition, social proof, features, objection handling, CTA and footer.
  • Marketing Analytics ReportProduces a structured marketing analytics report with channel performance, customer acquisition cost and conversion rates.
  • Marketing StrategyProduces a completed marketing strategy document using STP (Segmentation, Targeting, Positioning) framework with goals, audience definition and channel mix.
  • Objection rebuttal bankProduces an objection handling bank with 8-10 specific rebuttals using SPIN and MEDDIC methodologies for common sales objections.
  • Paid Ad CopyProduces ad copy variants for paid advertising platforms with headlines and descriptions.
  • Pipeline ReviewProduces a weekly pipeline review format with stage definitions, deal health assessments and forecast calculations.
  • PR PitchProduces a media pitch email with news hook, story angle, expert availability, and supporting data using PR pitch structure.
  • Product DescriptionProduces e-commerce product descriptions using features-benefits-proof methodology that converts browsers into buyers.
  • Competitive scan (the customer's view, not the market's)The team faces a positioning, pricing, or messaging decision and someone asks "who are we competing against?".
  • JTBD switch interviewsForget asking "what do you want.". Buyers can't predict the future. They can narrate a story that already happened. You're a journalist with a timeline.
  • Market researchMacro work, different scale from buyer-interview craft.
  • PartnershipsAssess a potential partnership before you commit: compare referral, co-marketing and integration options and what each side brings.
  • Sales Pitch DeckProduces a sales pitch deck narrative with problem, solution, proof, process, pricing, and CTA sections using sales deck structure methodology.
  • Sales Playbook SectionProduces one section of a sales playbook with talk tracks, common scenarios and competitive differentiation.
  • Sales ProposalProduces a client-facing sales proposal with executive summary, solution overview, ROI calculation and investment details.
  • SEO Content StrategyProduces a completed SEO content strategy with keyword clusters, content gap analysis and page priority matrix.
  • Social Media StrategyProduces a platform-specific social media strategy with content pillars, posting frequency, format mix and engagement tactics.
  • Agentic GEO
  • Marketplace Ops
  • Win Loss AnalysisProduces a structured win/loss analysis with deal factors, pattern identification, and improvement actions using deal analysis methodology.

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Download the free app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.

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