Hand this off first: research
“Should we sell to dental practices? Who would we be up against, what do they charge? One page, with sources. Include a reviewer who checks the sources and marks unsupported claims.”
- Nine competitors; most charge per chair
- Break-even at about 40 practices
- Biggest risk: long sales cycles
Still yours: the go or no-go call. Anything the team wants to send or spend waits for you on Ask.






