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At a glance
What it is
Plan LinkedIn for B2B reach and personal brands. Choose between a personal profile and a company page, set the post mix and rhythm, and decide what to measure.
A skill is a written procedure a bot loads when a job calls for it. This one is a single file, SKILL.md, and the whole file is on this page.
Each of these library teams gives its bots this skill. Import one and look inside first.
The whole file, exactly as it downloads. Read it before you rely on it.
SKILL.md
71 lines · 737 words
As of: 2026-05-16
Mode skill. Default-enabled on the Channels specialist.
Use when LinkedIn is on the channel mix for B2B audiences, professional services, or personal-brand-led businesses. Use when the brief mentions thought leadership, employee advocacy, inbound leads from operators, or "I should post more on LinkedIn."
Trigger phrases:
"What should I post on LinkedIn?"
Plan LinkedIn for B2B reach and personal brands. Choose between a personal profile and a company page, set the post mix and rhythm, and decide what to measure.
Nothing. It ships with Murage, which is open source. Your bots run on the AI plan you already have.
Yes. Open it in Settings → Skills to read, edit or duplicate it. Skill Guard scans it again after every edit.
Download the app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.
No account needed · Runs on the AI plan you already pay for
No account needed · Runs on the AI plan you already pay for
Paste it into your agent's instructions (CLAUDE.md, AGENTS.md or a custom GPT), or add it to a bot in Murage.
Ask Ember for the bot, then switch the skill on in its settings.
Step 1
Send your Chief of Staff this message. It proposes the bot and its role first, and creates it when you say go.
Send this to Ember
“Create a bot that uses the LinkedIn skill, and show me the plan first.”
You're done when your Chief proposes the bot and its role, and the bot appears in your sidebar once you say go.
Step 2
You're done when you see the bot’s skills and the library.
Step 3
You're done when the skill shows as on for that bot.
Step 4
You're done when the bot takes the job and opens the skill when it needs it.
Prefer to do it yourself? Choose + in the sidebar, then New Bot.Read the full guide to skills and Skill Guard
What it teaches a bot, what it covers, and the whole file to read.
The principle
**Mode skill.** Default-enabled on the Channels specialist.
What it covers
When to use
Procedure
Decision rules
Anti-patterns
Before / after
"How do I get leads from LinkedIn?"
"Help me build a personal brand on LinkedIn."
"Company page vs. personal profile, which works?"
1. Pick personal profile or company page (or both). As of 2026-05-16, personal profiles structurally out-perform company pages on organic reach. If the brief is B2B inbound or personal brand, lead with personal profiles. Use company pages for employee-advocacy amplification and ad-account anchoring, not as the primary content surface.
2. Assign LinkedIn a stage. Most B2B uses serve Consideration (problem framing, comparison, category education) and Retention (customer stories, retention signals to existing buyers). awareness-stage works for category-defining executives; buying-stage typically lives in DMs and ads, not in feed posts.
3. Build the post mix.
Consideration-stage text post (most common): hook line, narrative middle, takeaway, single CTA. 1,200-1,800 characters typically optimal as of 2026-05-16 for in-feed dwell time.
Consideration-stage carousel (PDF document): 8-12 slides, framework or process content, optimized for saves.
Retention-stage story post: customer transformation, lesson learned, post-mortem on a public failure.
Lightweight engagement: polls (low-frequency, high-visibility), comments on others' posts (compounds your distribution).
4. Cadence and dwell mechanics. A sustainable B2B posting cadence is 3-5 posts per week per profile. The platform rewards in-feed dwell time more than vanity engagement, long posts that earn read-through outperform short posts with high likes. Spec hook lines that earn the "see more" click; bury the punchline.
5. Measurement by stage. consideration-stage: impressions among target titles, comment-to-impression ratio, profile views from non-followers, DM-initiation rate. retention-stage: re-share by existing customers, employee-advocacy amplification. Treat connection growth as a lagging signal, not a goal.
6. Hand to Copy for the words. You spec the format constraints (hook line, length range, CTA placement, comment-call mechanic). Copy writes the post.
Hook line earns the "see more" click. As of 2026-05-16, the in-feed preview cuts at ~210 characters. The first three lines must earn expansion or impression dwell collapses.
Comments compound distribution. Engaging meaningfully on others' posts (not "great post!") feeds the algorithm signals that lift your own reach. Treat commenting as part of the publishing system.
DMs beat link clicks. LinkedIn structurally suppresses out-links. Push interested readers to DM you ("comment X and I'll DM you the framework") rather than to a landing page in-feed.
Personal profile owns the audience; company page rents it. If the founder leaves, do not lose the audience. Build on the personal profile.
As of 2026-05-16: native PDF carousels and text-only posts continue to outperform link-out posts. Spec link-free in-feed content; route link clicks to bio, DM, or comment.
Posting press releases or company news on a personal profile. The audience came for a person; corporate voice repels them.
Reciprocity pods and engagement-pod games. The platform detects and suppresses pod patterns over time; the long-run cost exceeds the short-run lift.
Quoting AI productivity hacks every day with no business outcome attached. Generic hot-take content underperforms specific operator content.
Treating LinkedIn as a buying-stage channel for cold offers. Cold pitches in DMs to first-degree connections damage the long-run inbound relationship.
Cadence over substance. Three substantive posts per week outperforms seven low-effort posts.
Brief: "Help me get more B2B leads from LinkedIn."
Before (vague, no stage):
Post daily, mix of thought leadership and product updates.
After (stage-anchored, 2026-05-16):
Surface: personal profile (founder), not company page. Stage: Consideration (problem framing for [ICP]) + Retention (customer transformation stories). Mix: 3 Consideration text posts/week (1,200-1,800 chars, hook earns the "see more" click, no out-links), 1 PDF carousel/week (8-slide framework, save-optimized), 1 customer-story post/week. Push interested readers to DM via comment-trigger CTA, not landing-page link. Measure: impressions among target titles, comment-to-impression ratio, DM-initiation rate. Brand sets voice; Copy writes posts.
SKILL.md
71 lines · 737 words
The text of SKILL.md is shown as it downloads, under the Apache-2.0 license, by Ferrox Labs. The license is the one in the file's own frontmatter.
Your new bot
LinkedIn bot
Waiting in your sidebar once you say go.