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At a glance
What it is
Rework titles, thumbnails and openings so the reader wants the next line: an interruption, tension, then the payoff.
A skill is a written procedure a bot loads when a job calls for it. This one is a single file, SKILL.md, and the whole file is on this page.
The whole file, exactly as it downloads. Read it before you rely on it.
SKILL.md
65 lines · 697 words
Lens mode. Source authority: MrBeast-era retention frameworks — pattern interrupt, tension, payoff.
Use when the deliverable lives or dies on the opening half-second. YouTube titles and thumbnails, short-form video covers, podcast episode names, course-module names, anything where a scroll past = a permanent loss. Trigger this lens when the brief says "people aren't clicking" or "good content, bad packaging."
Rework titles, thumbnails and openings so the reader wants the next line: an interruption, tension, then the payoff.
Nothing. It ships with Murage, which is open source. Your bots run on the AI plan you already have.
Yes. Open it in Settings → Skills to read, edit or duplicate it. Skill Guard scans it again after every edit.
Download the app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.
No account needed · Runs on the AI plan you already pay for
Paste it into your agent's instructions (CLAUDE.md, AGENTS.md or a custom GPT), or add it to a bot in Murage.
Ask Ember for the bot, then switch the skill on in its settings.
Step 1
Send your Chief of Staff this message. It proposes the bot and its role first, and creates it when you say go.
Send this to Ember
“Create a bot that uses the Lens Curiosity Packaging skill, and show me the plan first.”
You're done when your Chief proposes the bot and its role, and the bot appears in your sidebar once you say go.
Step 2
You're done when you see the bot’s skills and the library.
Step 3
You're done when the skill shows as on for that bot.
Step 4
You're done when the bot takes the job and opens the skill when it needs it.
Prefer to do it yourself? Choose + in the sidebar, then New Bot.Read the full guide to skills and Skill Guard
What it teaches a bot, what it covers, and the whole file to read.
The principle
**Lens mode.** Source authority: MrBeast-era retention frameworks — pattern interrupt, tension, payoff.
What it covers
When to use
Procedure
Decision rules
Anti-patterns
Before / after
Name what is interesting first. Strip the asset to one sentence: what is the most curious thing inside? Not the topic. The hook beat. If the most curious thing is the topic itself, the asset is under-baked — flag it.
Find the gap. A curiosity gap is the distance between what the reader can guess and what is actually true. If a reader can predict the body from the title, the gap is zero. Widen it: name an outcome without the cause, name a cause without the outcome, name a category without naming the answer.
Frame the transformation. What state does the reader move from and to? "Beginner to confident in 30 days" is a transformation; "tips for beginners" is a topic. The packaging works when the transformation is the unspoken promise of the title.
Sketch the visual concept. Even pure-text channels need a mental picture. One concrete image, one tension element (contrast, scale, surprise). The image is what the reader's brain caches before the click.
Draft 5 titles. Each one a different angle on the same curiosity gap — never five rephrasings of the same line. Mix at least three of: number-led, contrast-led, outcome-led, "the one thing" framing, named-identity framing.
Build a kill list. Three to five titles you considered and rejected, with a one-line reason each ("too clever," "gap unclosable," "promises a number we don't have"). The kill list disciplines future iterations.
End every output with this exact contract:
PACKAGING:
Curiosity gap: ...
Transformation frame: ...
Visual concept: ...
5 title options: ...
Kill list: ...
Use this lens when attention is the bottleneck, not when conviction is. If the reader already clicked, packaging is the wrong fix — they need a clarity or value pass.
Bigger gap is not always better. Gaps must be closable in the body. A title that promises more than the asset delivers earns one click and zero trust.
Specificity beats spectacle. "I sent 47 cold emails in one Saturday" beats "I sent INSANE amounts of cold email." Concrete numbers do the curiosity work.
One transformation per asset. If the packaging implies two outcomes, the reader picks neither.
Skip this lens for most-aware audiences. They came to act, not to be intrigued. Packaging gets in the way.
Impersonation. Writing "MrBeast-style" titles by copying surface mannerisms (all caps, "I", emoji). The discipline is gap engineering, not the costume.
Clickbait gaps the body cannot close. Promising a number, a secret, or a turnaround the asset does not contain. Earns one click; loses the next ten.
Topic dressed as transformation. "How to write better emails" is a topic. "The first sentence that doubled my reply rate" is a transformation. One reads as homework; the other reads as a payoff.
Five rephrasings of one title. If all five options share the same noun, verb, and number, you wrote one title with five hats.
Curiosity without stakes. A gap that resolves in a yawn ("you won't believe which fonts I like") is not a gap, it is filler.
Brief: Title a 12-minute video on rebuilding a landing page that wasn't converting.
Before:
How I improved my landing page conversion rate
Topic, no gap, no transformation, no image.
After:
I deleted 80% of my landing page. Conversion tripled.
Visual concept: a wireframe with most blocks crossed out. Transformation: bloated → minimal. Gap: which 80%? The reader has to click to find out, and the body can close the gap honestly.
SKILL.md
65 lines · 697 words
The text of SKILL.md is shown as it downloads, under the Apache-2.0 license, by Ferrox Labs. The license is the one in the file's own frontmatter.
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Lens Curiosity Packaging bot
Waiting in your sidebar once you say go.
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