Hook Craft

hook-craft

Mode skill. Default-enabled on the Copy specialist.

When to use

Use when the deliverable is a scroll-stopping opener — the first line that determines whether the second line gets read. Covers social-post openers, short-form video opens (as written copy; video execution is Channels'), email subject lines and preview text, cold-outbound first sentences, ad headlines, landing-page hero one-liners.

The reader can leave costlessly after one line. The hook has to earn the second line or it dies.