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At a glance
What it is
An offer is a promise wrapped in proof, with the buyer's specific anxieties subtracted out.
A skill is a written procedure a bot loads when a job calls for it. This one is a single file, SKILL.md, and the whole file is on this page.
The whole file, exactly as it downloads. Read it before you rely on it.
SKILL.md
67 lines · 858 words
The user has a product or service and a price, and now needs the offer — the full thing the buyer says yes to. Load this when the user asks for an offer page, a proposal, a pitch deck pricing slide, or anything that sounds like "how do I present this so they buy."
An offer is a promise wrapped in proof, with the buyer's specific anxieties subtracted out. Five components, in this order.
An offer is a promise wrapped in proof, with the buyer's specific anxieties subtracted out.
Nothing. It ships with Murage, which is open source. Your bots run on the AI plan you already have.
Yes. Open it in Settings → Skills to read, edit or duplicate it. Skill Guard scans it again after every edit.
Download the app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.
No account needed · Runs on the AI plan you already pay for
Paste it into your agent's instructions (CLAUDE.md, AGENTS.md or a custom GPT), or add it to a bot in Murage.
Ask Ember for the bot, then switch the skill on in its settings.
Step 1
Send your Chief of Staff this message. It proposes the bot and its role first, and creates it when you say go.
Send this to Ember
“Create a bot that uses the Offer construction skill, and show me the plan first.”
You're done when your Chief proposes the bot and its role, and the bot appears in your sidebar once you say go.
Step 2
You're done when you see the bot’s skills and the library.
Step 3
You're done when the skill shows as on for that bot.
Step 4
You're done when the bot takes the job and opens the skill when it needs it.
Prefer to do it yourself? Choose + in the sidebar, then New Bot.Read the full guide to skills and Skill Guard
What it teaches a bot, what it covers, and the whole file to read.
What it covers
When to load this mode
Procedure
Decision rules
Anti-patterns
Before / after
Each of these library teams gives its bots this skill. Import one and look inside first.
2. The mechanism. A short, plain-English description of how the promise gets delivered. Not the feature list — the method. "We do it in three steps: pick the niche, write the outreach, run twenty calls." The mechanism gives the promise plausibility. Without it, the price reads as a wish.
3. Bonuses that remove a specific anxiety. Each bonus targets one named hesitation. Not "12 free templates" — "the exact outreach script that booked the first 5 calls (removes: I don't know what to say)." If a bonus doesn't have a named anxiety underneath it, cut it. Stacked bonuses without anchors look like padding and erode the price.
4. The guarantee. A specific, kept-able promise about what happens if the buyer doesn't get the outcome. Three types:
Conditional refund — "First client in 90 days or full refund, provided you complete the four required actions." Strongest. Filters bad-fit buyers.
Outcome guarantee — "We work with you until you get there, no extra cost." Strong but expensive to honor.
Standard refund — "30-day money-back, no questions asked." Weakest. Use when stronger options aren't viable.
The guarantee must be one the user can actually keep. If they can't, you cut it; you don't soften it with legal-ese. Route binding language to Sentry.
5. The reason-why-now. Honest scarcity or urgency. A cohort start date, a price increase on a calendared date, a capacity limit you can actually defend. Manufactured urgency ("only 3 spots left!" when there are 30) trains the buyer to distrust the next claim. If there is no honest reason, you ship without one — the offer can stand on outcome plus guarantee.
Output shape. The deliverable is six lines:
Promise (one sentence, outcome verb, buyer's words)
Price and tier name
Mechanism (one line)
Bonus stack (each bonus paired with the anxiety it removes)
Guarantee (one sentence, kept-able)
Reason-why-now (one line, or "none")
Nothing else. Copy will expand this into a sales page; Stage will expand it into a pitch. You deliver the spine.
Outcome language only. Every line on the offer page must answer "what changes for the buyer." If it answers "what is the product," cut it.
One core promise. Two outcomes split focus; three confuse the buyer entirely. If the offer serves two outcomes, ship two offers.
Bonuses target hesitation, not value. A bonus that "adds value" without naming the anxiety it kills is padding.
The guarantee is the price tag's honesty test. If you flinch at offering a strong guarantee, the price is too high for the proof you have.
Feature-stacked offers. "Get 47 templates, 12 hours of video, lifetime access, 3 bonuses." The buyer scans, glazes, leaves. Outcomes sell; inventory does not.
Vague guarantees. "Satisfaction guaranteed" means nothing. Specific or cut it.
Manufactured scarcity. Always-on countdown timers. Forever-fake "last 24 hours." Burns trust on the first deal and every deal after.
Outcome promises the user can't keep. "Guaranteed six figures in 60 days" with no way to honor the refund volume. The offer is a contract; write contracts you can pay.
Bonuses bigger than the core product. Signals the core was overpriced.
Before: "$497 — Comprehensive Freelance Mastery Program. 12 modules, lifetime access, 3 bonus templates, private community, 30-day refund."
After: "$797 — Your first paying freelance client within 90 days. Mechanism: pick the niche (week 1), write the outreach (week 2), run 20 calls (weeks 3–4). Bonus: the exact 9-line outreach message that booked the first 5 calls (removes: I don't know what to say). Bonus: the rejection-handling cheat sheet (removes: what if they say no). Guarantee: book your first paid client in 90 days following the four required steps, or full refund. Cohort starts April 1 — price rises to $997 on April 8."
SKILL.md
67 lines · 858 words
The text of SKILL.md is shown as it downloads, under the Apache-2.0 license, by Ferrox Labs. The license is the one in the file's own frontmatter.
Your new bot
Offer construction bot
Waiting in your sidebar once you say go.
No account needed · Runs on the AI plan you already pay for