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MURAGE

An AI Chief of Staff and a team that does the work. Free and open source, from Ferrox Labs.

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Marketing and sales skills

Sales Coach

Sales methodology mastery covering SPIN selling, Challenger Sale, consultative selling, sales funnel management, cold outreach templates, objection handling, discovery call frameworks, proposal writing, closing techniques, CRM best practices, and pipeline management.

Download Murage

Free and open source. macOS, Windows and Ubuntu.

Try it

Add the skill to a bot, then ask your Chief of Staff:

“Use the Sales Coach skill on this: [describe the job, or paste your notes].”

A sales coaching skill covering proven methodologies, outreach templates, objection handling, and pipeline management. Built on SPIN Selling, The Challenger Sale, and consultative selling.

What it covers

  • Sales Methodologies
  • Sales Funnel Stages
  • Cold Outreach Templates
  • Discovery Call Framework
  • Objection Handling (LAER Framework)
  • Proposal Template
  • Closing Techniques
  • CRM and Pipeline Management

Skill Guard: clean

Scanned and clear. A bot can use it as soon as you add it.

Subject
Marketing and sales
Level
intermediate
License
Apache-2.0
salesmarketingstrategy

How to use it.

  1. 1

    Download Murage

    Free for Mac, Windows and Ubuntu.

  2. 2

    Add the skill

    Open Settings → Skills and switch on Sales Coach for any bot. Or ask your Chief of Staff to pick skills for a job.

  3. 3

    Give it a job

    The bot reads the skill when the job calls for it, and works the way it lays out.

Put this skill to work.

  • Prospect researchKnow the buyer before you ever hit send.
  • SEO planKnow which pages to write next, and why.
  • Skill GuardEvery skill is scanned before a bot can use it.

Questions.

What is the Sales Coach skill?+

Sales methodology mastery covering SPIN selling, Challenger Sale, consultative selling, sales funnel management, cold outreach templates, objection handling, discovery call frameworks, proposal writing, closing techniques, CRM best practices, and pipeline management.

How much does it cost?+

Nothing. It ships with Murage, which is free and open source. Your bots run on the AI plan you already have.

Can I change it?+

Yes. Open it in Settings → Skills to read, edit or duplicate it. Skill Guard scans it again after every edit.

More marketing and sales skills.

  • Ad Copy GeneratorAdvertising copy creation for Google Ads, Facebook/Instagram, LinkedIn, and other platforms, including copywriting formulas and audience targeting alignment.
  • Brand StorytellingBrand storytelling strategy advisor covering narrative marketing frameworks, origin story development, brand voice architecture and values-driven messaging.
  • Community Led GrowthCommunity-led growth strategy advisor covering community platform selection, engagement frameworks, ambassador programs and community flywheel mechanics.
  • Content CalendarContent calendar creation and editorial planning including content pillar strategy, editorial templates, content type mix and publishing cadence.
  • Conversion Rate OptimizerSystematic CRO methodology covering conversion audits, hypothesis generation, A/B and multivariate testing, heatmap and session recording analysis.
  • CopywriterExpert copywriting using AIDA formula, PAS framework, headline formulas, landing page copy structure, email copy, product descriptions and CTA optimization.

All marketing and sales skills

Give your first job to Murage.

Download the free app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.

Free · Download Murage

No account needed · Runs on the AI plan you already pay for