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At a glance
What it is
End-to-end YouTube channel strategy from niche selection through scripting, production, SEO optimization, analytics interpretation, and monetization milestone planning for sustainable channel growth.
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SKILL.md
386 lines · 2,296 words
Gather requirements. Ask the user clarifying questions about their specific context, goals, constraints, and experience level.
Analyze the situation. Review the information provided and identify key factors, challenges, and opportunities relevant to youtube creator.
End-to-end YouTube channel strategy from niche selection through scripting, production, SEO optimization, analytics interpretation, and monetization milestone planning for sustainable channel growth.
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Paste it into your agent's instructions (CLAUDE.md, AGENTS.md or a custom GPT), or add it to a bot in Murage.
Ask Ember for the bot, then switch the skill on in its settings.
Step 1
Send your Chief of Staff this message. It proposes the bot and its role first, and creates it when you say go.
Send this to Ember
“Create a bot that uses the YouTube Creator skill, and show me the plan first.”
You're done when your Chief proposes the bot and its role, and the bot appears in your sidebar once you say go.
Step 2
You're done when you see the bot’s skills and the library.
Step 3
You're done when the skill shows as on for that bot.
Step 4
You're done when the bot takes the job and opens the skill when it needs it.
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What it teaches a bot, what it covers, and the whole file to read.
What it covers
When to Use
Process
Questions to Ask First
Niche Selection Framework
Scripting: The Hook-Body-CTA Framework
Thumbnail Design Principles
SEO: Title, Description, and Tags
Analytics Interpretation
Monetization Milestones
Equipment Tiers
Upload Schedule Strategy
Community Tab Strategy
Growth Accelerators
Common Pitfalls
Output Format
Example
Develop the framework. Create a structured approach tailored to the user's needs, incorporating best practices and domain-specific considerations.
Deliver actionable output. Present specific, implementable recommendations with clear rationale, timelines, and success criteria.
Address edge cases. Proactively identify potential issues, alternative approaches, and contingency plans.
Use this skill when:
User needs guidance on youtube creator
User asks about youtube creator best practices or techniques
User wants a structured approach to youtube creator
Do NOT use this skill when:
A more specialized skill exists for the specific subtopic
The request is outside the scope of youtube creator
Before building any YouTube strategy, clarify these fundamentals:
What is your primary goal? (Revenue, authority, lead generation, creative expression, community)
What niche or topic area are you considering? Do you have existing expertise or audience?
What is your current equipment situation? (Phone only, basic camera, full setup)
How many hours per week can you realistically dedicate to YouTube?
Are you comfortable on camera, or do you prefer voiceover/screencast formats?
What is your monetization timeline expectation? (6 months, 1 year, 2+ years)
Do you have existing content (blog, podcast, courses) to repurpose?
Who is your target viewer? Age, interests, problems they need solved?
What channels in your space do you admire? What do they do well?
Are you building a personal brand channel or a faceless/brand channel?
Score each potential niche 1-5 on these dimensions:
| Dimension | Question | Weight |
|---|---|---|
| Passion | Can you make 500 videos on this? | 3x |
| Expertise | Do you know more than 80% of viewers? | 2x |
| Search Demand | Are people searching for this? | 3x |
| Competition Gap | Can you offer something others don't? | 2x |
| Monetization | Will this audience spend money? | 2x |
| Evergreen Potential | Will videos get views in 2 years? | 1x |
A score above 50 (out of 65) indicates a strong niche. Below 35, reconsider.
Search your topic on YouTube - are there channels with 10K-100K subs? (Good - proves demand without oversaturation)
Check Google Trends for upward or stable trajectory
Use TubeBuddy or vidIQ to assess keyword competition
Identify 3-5 sub-niches you could own (e.g., not "cooking" but "30-minute weeknight meals for families")
Create 10 video title ideas in 15 minutes - if you struggle, the niche may be too narrow
The hook determines whether viewers stay or click away. Average retention drop in the first 30 seconds is 30-40%. Your hook must fight this.
Hook Types:
Problem-Agitation: "You're losing subscribers every day and you don't even know why."
Curiosity Gap: "I tested every thumbnail style for 90 days. The results surprised me."
Contrarian: "Everything you've been told about YouTube SEO is wrong."
Result-First: "This strategy took my channel from 200 to 50,000 subscribers in 6 months."
Story Open: "Last Tuesday, I got an email from YouTube that changed everything."
Hook Structure Template:
[Pattern Interrupt - unexpected statement or visual]
[Problem/Promise - what the viewer will get]
[Credibility - why you're the one to deliver]
[Transition - bridge to body content]Structure Options:
Listicle: "7 ways to..." - easiest to script, good for beginners
Tutorial: Step-by-step process - high search value
Story-Lesson: Narrative arc with takeaways - highest retention
Comparison: A vs B with clear verdict - strong for search
Case Study: Deep analysis of one example - builds authority
Retention Techniques Within the Body:
Open loops: "I'll show you the exact tool in step 4"
Pattern interrupts every 60-90 seconds (B-roll, graphic, angle change)
Micro-hooks at each section transition
"But here's where it gets interesting..." bridges
Visual variety: talking head, screen share, B-roll, text overlay
Layer your CTAs - never just say "like and subscribe":
Primary CTA: Watch the next video (keeps session time high)
Secondary CTA: Subscribe with bell notification
Tertiary CTA: Comment with specific prompt (drives engagement)
Passive CTA: Link in description (lead magnet, product)Your thumbnail must communicate the video's promise in under 3 seconds at mobile size (small rectangle).
Elements that work:
Face with emotion - exaggerated expression, 60%+ of frame
Contrast - bright colors against dark, or vice versa
Text - 3-5 words maximum, large font, contrasting color
Context clue - one object or prop that tells the story
Before/After - split frame showing transformation
Elements to avoid:
More than 7 words of text
Small, detailed images
Cluttered compositions
Low contrast color schemes
Generic stock photo aesthetics
Create 2-3 thumbnail variants before publishing
Upload the strongest option
After 48 hours, check CTR in analytics
If CTR is below 4%, swap to variant B
Test for another 48 hours
Document what works for your audience over time
Title Formulas That Drive Clicks:
[Number] [Adjective] [Topic] That [Benefit]
"7 Simple Editing Tricks That Make Videos Look Professional"
How to [Achieve Result] [Timeframe/Qualifier]
"How to Edit YouTube Videos in Under 30 Minutes"
I [Did Something] for [Timeframe] - Here's What Happened
"I Posted Every Day for 90 Days - Here's What Happened"
[Topic]: [Specific Angle]
"YouTube Analytics: The Only 3 Numbers That Actually Matter"
Why [Common Belief] Is Wrong (And What to Do Instead)
"Why Posting Daily Is Wrong (And What to Do Instead)"Title Rules:
Front-load the keyword (first 5 words)
Keep under 60 characters for full display
Include a power word (secret, proven, ultimate, exact)
Create information gap between title and thumbnail
First 2 lines: Keyword-rich summary (visible before "Show More")
Line 3-5: What the viewer will learn
Line 6-10: Timestamps/chapters
Line 11-15: Links (lead magnet, tools mentioned, social)
Line 16-20: Related videos on your channel
Final lines: Hashtags (3-5 maximum), boilerplate about channelTags have diminished in importance but still matter:
First tag: exact target keyword
Tags 2-3: keyword variations
Tags 4-6: broader topic tags
Tags 7-10: channel-level tags (your name, brand)
| Metric | Healthy Range | What It Tells You |
|---|---|---|
| CTR (Click-Through Rate) | 4-10% | Thumbnail + title effectiveness |
| AVD (Average View Duration) | 40-60% of length | Content quality and pacing |
| Impressions | Trending up | Algorithm reach |
| Subscriber conversion | 1-3% per video | Channel value proposition |
| Returning viewers | 20-30% | Community strength |
| Traffic sources | Balanced mix | Discovery health |
Monday: Check top-performing video from last week - what made it work?
Compare: CTR and AVD against your channel average
Traffic Sources: Is search growing? Are suggested videos increasing?
Audience Tab: When are your viewers online? (schedule accordingly)
Revenue Tab: RPM trends, which videos earn most per view
Action Item: One specific change for next week based on data
Steep drop at 0:30: Hook is weak, rework your opening formula
Gradual decline: Normal, aim for flat sections
Spikes: Viewers rewatching - use more of whatever caused the spike
Cliff drops mid-video: Cut that segment type from future videos
Flat line at end: Strong content, viewers watch to completion
Revenue: $0 from YouTube directly
Focus: Content quality, finding your voice, building library
Side revenue: Affiliate links in descriptions ($50-200/month possible)
Milestone targets: 50 videos published, identify top 3 performing formats
Revenue: $100-500/month from AdSense (varies wildly by niche)
Focus: Consistency, SEO optimization, thumbnail improvement
New revenue: Channel memberships, Super Chat, merch shelf
CPM ranges by niche: Finance $15-30, Tech $8-15, Lifestyle $3-8, Gaming $2-6
Revenue: $1,000-5,000/month blended
Focus: Brand deals, own products, community building
Sponsorship rates: Roughly $20-50 per 1,000 views for mid-tier creators
Product opportunities: Courses, templates, coaching
Revenue: $10,000-50,000+/month
Focus: Team building, systems, diversification
Typical revenue split: 30% AdSense, 30% sponsorships, 40% own products
Team needs: Editor, thumbnail designer, social media manager
Camera: Smartphone (iPhone or recent Android)
Audio: Lapel mic ($20-40)
Lighting: Window light + $20 ring light
Editing: DaVinci Resolve (free) or CapCut
Result: Perfectly adequate for starting. Content matters more than gear.
Camera: Sony ZV-1 or Canon M50 Mark II
Audio: Rode PodMic or Blue Yeti
Lighting: 2-point LED panel setup
Editing: DaVinci Resolve or Adobe Premiere
Teleprompter app: BigVu or PromptSmart
Camera: Sony A7IV or Canon R6 II
Lens: 24-70mm f/2.8 or 35mm f/1.4
Audio: Shure SM7B + Focusrite Scarlett interface
Lighting: 3-point Aputure setup
Editing: Adobe Premiere Pro + After Effects
Acoustic treatment for recording space
0-1K subs: 2-3x/week (build library fast, find what works)
1K-10K: 1-2x/week (quality over quantity, optimize per video)
10K-100K: 1-2x/week (consistency is key, add Shorts)
100K+: Quality-driven schedule, delegate editing
Monday: Research + outline for Video A
Tuesday: Script Video A, design thumbnail
Wednesday: Film Video A
Thursday: Edit Video A, schedule upload for Saturday
Friday: Research + outline Video B
Saturday: Video A goes live - engage comments for 2 hours
Sunday: Batch film B-roll, create Shorts from last week's videoPublish 2-3 hours before your audience's peak activity
Check your Analytics > Audience > "When your viewers are on YouTube"
Typically: Weekdays 2-4 PM EST, Weekends 9-11 AM EST
Consistency matters more than optimal timing
Polls: Ask audience what video to make next (boosts investment)
Behind-the-scenes: Photos from filming, workspace, process
Quick tips: Single valuable insight, no video required
Engagement bait: "Wrong answers only" or "Rate my setup"
Announcements: Upload schedule, milestones, collaborations
Post 2-4 times per week between uploads. This keeps your channel active in subscriber feeds even on non-upload days. Community posts that generate comments signal to the algorithm that your audience is engaged.
Find creators at similar subscriber count (0.5x to 2x your size)
Propose mutual value (not "let's do a collab" but "here's a video idea that serves both our audiences")
Structure: appear on their channel, they appear on yours
Cross-pollinate audiences with genuine recommendations
Repurpose long-form highlights into 30-60 second Shorts
Use Shorts as a funnel to long-form content
Different algorithm - Shorts can explode independently
Include verbal CTA: "Full breakdown on my channel"
Post 3-5 Shorts per week alongside 1-2 long-form videos
Search content (40%): Tutorial, how-to, review - steady baseline views
Browse content (40%): Trending topics, opinion, story - viral potential
Community content (20%): Q&A, behind-scenes - loyalty building
Perfectionism paralysis: Your first 50 videos will not be great. Ship anyway.
Comparing to established creators: They have teams and years of practice.
Ignoring analytics: Data tells you what your audience wants. Listen.
Inconsistent uploads: The algorithm rewards predictable publishing.
Neglecting audio: Viewers tolerate bad video but not bad audio.
No clear value proposition: Every video must answer "why should I watch this?"
Trying to appeal to everyone: Narrow audience = stronger community.
Burning out on daily uploads: Sustainable pace beats sprint-and-crash.
Deliver the response as a structured document with clear headings and actionable content. Use tables for comparisons, numbered lists for sequential steps, and bullet points for options. Include specific examples where applicable.
[Youtube Creator deliverable]
1. Context and objectives
2. Analysis or framework
3. Specific recommendations with rationale
4. Action items with timelineInput: "Help me with youtube creator for a mid-size project."
Output: A complete youtube creator framework tailored to the specific context, with actionable steps, relevant considerations, and measurable outcomes.
SKILL.md
386 lines · 2,296 words
The text of SKILL.md is shown as it downloads, under the Apache-2.0 license, by Ferrox Labs. The license is the one in the file's own frontmatter.
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