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At a glance
What it is
Decide what role Facebook plays in your marketing, such as a community group for existing customers. Use it when Facebook is on your channel list.
A skill is a written procedure a bot loads when a job calls for it. This one is a single file, SKILL.md, and the whole file is on this page.
Each of these library teams gives its bots this skill. Import one and look inside first.
The whole file, exactly as it downloads. Read it before you rely on it.
SKILL.md
92 lines · 762 words
As of: 2026-10-02
Decide what Facebook is for in a marketing mix and run it with a plan the business can keep.
Use when Facebook is on the channel list, when the audience skews older or local, when a business wants a community of customers, or when a Page has stopped getting reach.
Trigger phrases:
"Should I use Facebook for my business?"
Decide what role Facebook plays in your marketing, such as a community group for existing customers. Use it when Facebook is on your channel list.
Nothing. It ships with Murage, which is open source. Your bots run on the AI plan you already have.
Yes. Open it in Settings → Skills to read, edit or duplicate it. Skill Guard scans it again after every edit.
Download the app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.
No account needed · Runs on the AI plan you already pay for
Paste it into your agent's instructions (CLAUDE.md, AGENTS.md or a custom GPT), or add it to a bot in Murage.
Ask Ember for the bot, then switch the skill on in its settings.
Step 1
Send your Chief of Staff this message. It proposes the bot and its role first, and creates it when you say go.
Send this to Ember
“Create a bot that uses the Facebook skill, and show me the plan first.”
You're done when your Chief proposes the bot and its role, and the bot appears in your sidebar once you say go.
Step 2
You're done when you see the bot’s skills and the library.
Step 3
You're done when the skill shows as on for that bot.
Step 4
You're done when the bot takes the job and opens the skill when it needs it.
Prefer to do it yourself? Choose + in the sidebar, then New Bot.Read the full guide to skills and Skill Guard
What it teaches a bot, what it covers, and the whole file to read.
The principle
Decide what Facebook is for in a marketing mix and run it with a plan the business can keep.
What it covers
When to use
Inputs to ask for
Procedure
Templates
Metrics and what good looks like
Failure modes
Hand-offs
"My Facebook page gets no reach."
"How do I build a community?"
Do not use for paid Meta campaigns (beacon-paid-acquisition) or for Instagram formats (beacon-instagram). If the audience is not on Facebook, say so and route to beacon-channel-strategy.
Who the customers are, their age range and where they live.
Whether a Page or group already exists, and its size and recent results.
Who can show up on camera, and how many hours a week are free.
Whether the business has existing customers to seed a group.
The one outcome wanted: repeat purchases, local visits, leads, support deflection.
1. Give Facebook one role. Choose from three.
Community group: for existing customers and members. Best for retention, repeat buying and feedback. Groups earn far more organic reach than Pages.
Page as a presence: a place customers check, with hours, links and reviews. Reach is low; treat it as a shop front.
Reels for discovery: short original video that reaches people outside your followers.
Most small businesses should run the group plus a light Reels habit, and keep the Page current.
2. Set up the group so it runs.
Name it for the member's goal, not your brand.
Write three to five rules and a welcome post.
Use entry questions to screen out spam and learn about each member.
Name one or two moderators besides the owner.
Post a weekly rhythm: a Monday question, a midweek tip, a Friday share-your-win thread.
Reply to every comment in the first hour. Comments are the strongest signal in a group, and each one gives the post another chance to be shown.
3. Make Reels that count as original. Meta's 2026 guidance rewards content you film or make yourself and reduces distribution for reposts, reactions with nothing added and stitched clips. Show a person, add a new fact or demonstration, put captions on screen since many people watch without sound. Aim for 15 to 45 seconds and open with the point.
4. Keep the Page useful. Update hours, links, a pinned offer and a call-to-action button. Post two to three times a week, reusing Reels and group highlights. Reply to messages quickly; response time shows on the Page.
5. Move people off Facebook. Offer a useful download or a time-limited note in exchange for an email address, and link it in a pinned post. A group you do not own can change, so build an email list in parallel (beacon-email-sequences).
6. Review monthly. Check group activity and Reels results, drop what is not working, double what is.
Welcome post: who the group is for, three rules, one question to introduce yourself.
Weekly prompt: "What is one thing you tried this week with [topic]? Tell us what worked and what did not."
Reel outline: hook line, one demonstration, one result, one next step.
Group: share of members who post or comment each month. Ten percent active is healthy; more means the group is working.
Comments per post and reply time inside the first hour.
Reels: three-second hold, average watch time and share of non-follower viewers.
Email signups and repeat purchases traced back to Facebook.
Treat follower count as a lagging signal.
Using the group only to advertise. Members leave or mute.
Reposting other people's videos and expecting reach.
Posting links to your site in every post. Mix in native content.
One person running everything, so the group stops when they do.
Buying likes or running engagement swaps.
Ignoring spam and rule-breakers.
Channel choice: beacon-channel-strategy.
Video craft: beacon-short-form-video.
Paid reach: beacon-paid-acquisition.
Retention and repeat buyers: lens-cohort-and-retention.
Wording: the copywriting skill, then verdict-flag-and-fix.
SKILL.md
92 lines · 762 words
The text of SKILL.md is shown as it downloads, under the Apache-2.0 license, by Ferrox Labs. The license is the one in the file's own frontmatter.
Your new bot
Facebook bot
Waiting in your sidebar once you say go.
No account needed · Runs on the AI plan you already pay for