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At a glance
What it is
One-to-many content strategy covering blog to video to podcast to social to newsletter adaptation, format-specific optimization, platform scheduling, and automation tools for maximum content leverage from minimum creation effort.
A skill is a written procedure a bot loads when a job calls for it. This one is a single file, SKILL.md, and the whole file is on this page.
The whole file, exactly as it downloads. Read it before you rely on it.
SKILL.md
520 lines · 2,946 words
Gather requirements. Ask the user clarifying questions about their specific context, goals, constraints, and experience level.
Analyze the situation. Review the information provided and identify key factors, challenges, and opportunities relevant to content repurposer.
One-to-many content strategy covering blog to video to podcast to social to newsletter adaptation, format-specific optimization, platform scheduling, and automation tools for maximum content leverage from minimum creation effort.
Nothing. It ships with Murage, which is open source. Your bots run on the AI plan you already have.
Yes. Open it in Settings → Skills to read, edit or duplicate it. Skill Guard scans it again after every edit.
Download the app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.
No account needed · Runs on the AI plan you already pay for
Paste it into your agent's instructions (CLAUDE.md, AGENTS.md or a custom GPT), or add it to a bot in Murage.
Ask Ember for the bot, then switch the skill on in its settings.
Step 1
Send your Chief of Staff this message. It proposes the bot and its role first, and creates it when you say go.
Send this to Ember
“Create a bot that uses the Content Repurposer skill, and show me the plan first.”
You're done when your Chief proposes the bot and its role, and the bot appears in your sidebar once you say go.
Step 2
You're done when you see the bot’s skills and the library.
Step 3
You're done when the skill shows as on for that bot.
Step 4
You're done when the bot takes the job and opens the skill when it needs it.
Prefer to do it yourself? Choose + in the sidebar, then New Bot.Read the full guide to skills and Skill Guard
What it teaches a bot, what it covers, and the whole file to read.
What it covers
When to Use
Process
Questions to Ask First
The One-to-Many Framework
Format Adaptation Workflows
Platform-Specific Optimization
Scheduling and Publishing Workflow
Automation Tools
Repurposing Strategy by Content Age
Measuring Repurposing ROI
Common Repurposing Mistakes
Output Format
Example
Edge Cases
Develop the framework. Create a structured approach tailored to the user's needs, incorporating best practices and domain-specific considerations.
Deliver actionable output. Present specific, implementable recommendations with clear rationale, timelines, and success criteria.
Address edge cases. Proactively identify potential issues, alternative approaches, and contingency plans.
Use this skill when:
User needs guidance on content repurposer
User asks about content repurposer best practices or techniques
User wants a structured approach to content repurposer
Do NOT use this skill when:
A more specialized skill exists for the specific subtopic
The request is outside the scope of content repurposer
Before building a repurposing workflow, clarify your situation:
What is your primary content format? (Blog, video, podcast, newsletter, social media)
What platforms are you currently active on? What platforms do you want to expand to?
How much content do you create weekly? What is the typical length/depth?
Do you have a content archive that could be repurposed retroactively?
How much time per week can you (or your team) dedicate to repurposing?
What is your biggest constraint? (Time, skill, tools, budget)
Are you a solo creator or do you have a team?
What content has performed best historically? (Specific pieces or formats)
What tools do you currently use for content creation and scheduling?
What is your goal with repurposing? (Reach more people, save time, grow specific platforms)
Create ONE piece of cornerstone content, then systematically adapt it into 10-20+ pieces across platforms. This is not copy-pasting -- it's strategic adaptation.
CORNERSTONE CONTENT
(Long-form blog, video,
podcast, or newsletter)
|
________________|________________
| | | | |
Video Audio Written Social Visual
| | | | |
YouTube Podcast Blog Twitter Carousel
Shorts Clips Article Thread Infographic
Reels Audio Newsletter LinkedIn Pinterest
TikTok Spaces Medium Facebook Quote cardsOne 30-minute YouTube video can become:
1 Full YouTube video
3 YouTube Shorts (highlight clips)
3 Instagram Reels (adapted clips)
3 TikTok videos (adapted clips)
1 Podcast episode (audio extraction)
1 Blog post (transcript + editing)
1 Newsletter edition (key insights)
1 Twitter/X thread (main points)
1 LinkedIn post (professional angle)
5 Quote graphics (key statements)
1 Instagram carousel (summary)
1 Pinterest pin (key framework/infographic)
--
22 total pieces from 1 videoBlog to Video:
1. Identify the key points (reduce from 1,500 words to 5-7 main ideas)
2. Create a script or talking points outline
3. Film: talking head for opinions, screencast for tutorials
4. Add B-roll, text overlays, and graphics
5. Keep video to 8-12 minutes (don't read the blog word-for-word)
6. Reference the blog for "full details" in the descriptionBlog to Podcast:
1. Use the blog structure as your episode outline
2. Expand with verbal storytelling (add context, stories, tangents)
3. Record conversationally -- don't read the post aloud
4. A 1,500-word blog becomes approximately 15-20 minutes of audio
5. Add intro/outro, music, and edit for clean audioBlog to Social Media:
Twitter/X Thread:
- Opening hook (most compelling point from the blog)
- 5-10 tweets, one key point per tweet
- Include a mini-story or data point
- Final tweet: link to full blog + CTA
LinkedIn Post:
- Lead with a hook relevant to professionals
- Adapt the blog's main framework or insight
- Keep to 200-300 words (LinkedIn's sweet spot)
- End with a question to drive comments
Instagram Carousel:
- Slide 1: Attention-grabbing title
- Slides 2-8: One point per slide with visual design
- Slide 9: Summary or key takeaway
- Slide 10: CTA (save, share, follow)
Quote Graphics:
- Pull 3-5 compelling one-liner statements
- Design as branded quote cards
- Post on Instagram Stories, Twitter, PinterestBlog to Newsletter:
1. Write a personal intro (what prompted this piece, why it matters now)
2. Include the 3 key takeaways (don't reproduce the entire blog)
3. Add personal commentary or a new angle
4. Link to the full blog for readers who want more
5. Include a unique CTA or question for newsletter readersVideo to Blog:
1. Transcribe the video (Descript, Otter.ai, YouTube auto-captions)
2. Clean up the transcript (remove filler words, false starts)
3. Restructure for reading (add headers, break into sections)
4. Add elements that video can't (links, detailed lists, downloads)
5. Embed the original video in the blog postVideo to Short-Form Clips:
1. Watch through and timestamp the best moments
2. Look for:
- Strong statements or hot takes (10-30 seconds)
- Complete mini-stories (30-60 seconds)
- Surprising data points or reveals
- Funny or emotional moments
- Practical tips that stand alone
3. Edit clips with:
- Vertical framing (9:16 for Shorts/Reels/TikTok)
- Captions/subtitles (85% of short-form is watched muted)
- Hook in the first 2 seconds
- End screen or CTA
4. Post as YouTube Shorts, Instagram Reels, TikTokVideo to Podcast:
1. Extract audio from the video file
2. Clean up audio (remove visual references: "as you can see...")
3. Add podcast intro/outro
4. If the video is very visual, add brief verbal descriptions
5. Alternatively: Record a "commentary" version with additional contextVideo to Social:
Twitter thread: Key points from the video, each tweet standalone
LinkedIn post: Professional angle of the video topic
Instagram: Behind-the-scenes from filming + key takeaway
Pinterest: Create a pin-worthy graphic of the main framework
Quote cards: Pull 3-5 best quotes from the videoPodcast to Blog:
1. Transcribe the episode
2. Edit for readability (spoken word =/= written word)
3. Add structure: headers, bullet points, images
4. Include quotes from the conversation (if interview)
5. Link back to the full episode
6. A 45-minute podcast becomes 2,000-4,000 wordsPodcast to Video:
Option A: Audiogram
- Pull 60-90 second clip of the best moment
- Add waveform animation + captions
- Post as a teaser on social media
- Tools: Headliner, Descript, Canva
Option B: Full Video Podcast
- Record video alongside audio (Riverside, SquadCast)
- Post full video on YouTube (video podcast format)
- Extract short clips for Shorts/Reels/TikTok
Option C: Talking Head Commentary
- Film yourself commenting on key podcast moments
- Play the audio clip, then add your visual reaction/expansionPodcast to Social:
Audiograms: 30-60 second clips with waveform
Quote graphics: Key statements from the episode
Episode summaries: 3-5 bullet point takeaways
Discussion prompts: Thought-provoking questions from the episode
Guest spotlights: Feature the guest with a compelling quoteNewsletter to Social:
Twitter/X: Thread of the key insights from this week's issue
LinkedIn: Adapt the main point for a professional audience
Instagram: Carousel of the core framework or list
TikTok: Quick video covering the newsletter's main tipNewsletter to Blog:
1. Expand the newsletter with additional detail and examples
2. Add SEO optimization (keywords, meta description, headers)
3. Include images and diagrams
4. The newsletter version is the "summary"; the blog is the "full guide"The Golden Rule: Never cross-post identical content. Each platform has its own culture, format preferences, and algorithm preferences.
| Platform | Optimal Format | Tone | Length | Key Differentiator |
|---|---|---|---|---|
| YouTube | Polished video | Educational, entertaining | 8-20 min | Depth, SEO, evergreen |
| YouTube Shorts | Vertical clips | Punchy, immediate | 15-60 sec | Hook in 1 second |
| Instagram Feed | Carousel, Reel | Visually appealing | 30 sec - 90 sec video, 5-10 slide carousel | Aesthetics + value |
| Instagram Stories | Raw, casual | Conversational | 15 sec per frame | Behind-the-scenes, polls |
| TikTok | Vertical video | Authentic, energetic | 15-60 sec | Trending sounds, hooks |
| Twitter/X | Text, threads | Concise, witty | 280 char / 10+ tweet threads | Ideas, conversation |
| Text post, article | Professional, insightful | 200-300 words post | Career/business angle | |
| Vertical image/video | Inspirational, useful | Long pins (1000x1500px) | Searchable, evergreen | |
| Blog/Website | Long-form text | Detailed, structured | 1,000-3,000 words | SEO, owned platform |
| Newsletter | Curated text | Personal, direct | 500-1,500 words | Relationship, exclusivity |
| Podcast | Audio conversation | Deep, conversational | 20-60 min | Intimacy, depth |
The same content needs different hooks for different platforms:
Topic: "5 productivity habits that changed my business"
YouTube: "I tried every productivity system for 5 years. These are the only 5 habits that actually stuck." (curiosity + authority)
TikTok: "Productivity tip you haven't heard: [show tip instantly]" (immediate value)
Twitter/X: "I wasted 3 years on productivity hacks before finding the 5 that actually work:" (thread opener)
LinkedIn: "After managing teams at 3 companies, I've noticed the most productive leaders all share these 5 habits:" (professional framing)
Instagram carousel: "5 habits that 10x'd my output (save this)" (save-worthy positioning)
Newsletter: "I almost burned out last month. Here's what I changed." (personal angle)
MONDAY: Create cornerstone content
- Film video, record podcast, or write long-form piece
- This is your primary creative day
TUESDAY: Produce primary format
- Edit the cornerstone piece
- Publish on primary platform
- Extract key quotes and highlights
WEDNESDAY: Repurpose to video formats
- Create YouTube Shorts / Reels / TikToks from highlights
- Record audiograms from podcast
- Schedule across platforms
THURSDAY: Repurpose to written formats
- Write blog post from transcript
- Create Twitter thread
- Write LinkedIn post
- Draft newsletter section
FRIDAY: Repurpose to visual formats
- Design Instagram carousels
- Create quote graphics
- Make Pinterest pins
- Schedule remaining content
WEEKEND: Review and refine
- Check analytics on what's performing
- Engage with comments and responses
- Capture ideas for next week's cornerstoneWeek of: [Date]
Cornerstone: [Title/Topic]
| Day | Platform | Content Type | Status | Link |
|-----|----------|-------------|--------|------|
| Mon | YouTube | Full video | Scheduled | |
| Tue | Blog | Full article | Draft | |
| Tue | Newsletter | Issue #X | Scheduled | |
| Wed | TikTok | Clip 1 | Published | |
| Wed | IG Reels | Clip 2 | Scheduled | |
| Wed | YT Shorts | Clip 3 | Scheduled | |
| Thu | Twitter/X | Thread | Scheduled | |
| Thu | LinkedIn | Post | Scheduled | |
| Fri | Instagram | Carousel | Scheduled | |
| Fri | Pinterest | Infographic | Scheduled | || Tool | Function | Price | Best For |
|---|---|---|---|
| Descript | Transcription + video editing | $24/mo | Turning video to text, clip creation |
| Opus Clip | AI short-form clip extraction | $19/mo | Auto-finding best clips from long video |
| Repurpose.io | Auto-distribute content | $20/mo | Cross-posting to multiple platforms |
| Canva | Design graphics and carousels | $13/mo | Visual content creation |
| Buffer / Later | Schedule social media | $6-15/mo | Publishing calendar management |
| Otter.ai | Transcription | $16/mo | Meeting and podcast transcription |
| Headliner | Audiograms | Free-$25/mo | Podcast to video clips |
| Zapier / Make | Workflow automation | $20+/mo | Connecting tools together |
| ChatGPT / Claude | Content adaptation | $20/mo | Rewriting content for different formats |
| CapCut | Video editing | Free | Short-form video editing |
Workflow 1: YouTube to Everything
YouTube video published (trigger)
--> Descript: Auto-transcribe
--> Opus Clip: Extract top 5 clips
--> Repurpose.io: Distribute clips to TikTok, IG Reels, Shorts
--> AI tool: Generate blog post draft from transcript
--> Canva: Generate quote graphics from key lines
--> Buffer: Schedule social posts for the weekWorkflow 2: Podcast to Everything
Podcast episode published (trigger)
--> Otter.ai: Transcribe episode
--> Headliner: Create 3 audiograms
--> AI tool: Generate show notes and blog post
--> Buffer: Schedule audiograms to social
--> Email tool: Send newsletter with episode summaryWorkflow 3: Blog to Social
Blog post published (trigger)
--> AI tool: Generate Twitter thread
--> AI tool: Generate LinkedIn post
--> Canva: Generate carousel slides
--> Buffer: Schedule all social postsNot all content expires. Evergreen pieces can be recycled:
0-7 days: Initial distribution across all platforms
1 month: Re-share best-performing clips/excerpts
3 months: Update with new information, re-publish
6 months: Create "updated for [year]" version
12 months: Annual roundup featuring top evergreen pieces
Ongoing: Link from new content as "related reading"Step 1: Identify top 20% of historical content (by views, engagement, or traffic)
Step 2: Audit each piece:
- Is the information still accurate?
- Can it be expanded with new insights?
- Are there new platforms to distribute it on?
Step 3: Refresh and republish:
- Update data and examples
- Add new sections or perspectives
- Create new visual formats (carousel that didn't exist before)
- Re-promote across all channels
Step 4: Track performance vs originalContent multiplication ratio:
Repurposed pieces / cornerstone pieces = ratio
Target: 10:1 or higher
Time efficiency:
Total time creating all pieces / pieces produced = time per piece
Without repurposing: 3 hours for 1 piece
With repurposing: 5 hours for 15 pieces = 20 min per piece
Reach multiplication:
Total reach across all repurposed pieces / reach of cornerstone alone
Target: 3-10x reach multiplierCornerstone: [Title]
Created: [Date]
Total creation time: [hours]
| Platform | Format | Published | Views/Reach | Engagement | Time to Create |
|----------|--------|-----------|-------------|------------|---------------|
| YouTube | Full video | [date] | | | |
| YouTube | Short 1 | [date] | | | |
| YouTube | Short 2 | [date] | | | |
| Instagram | Reel | [date] | | | |
| Instagram | Carousel | [date] | | | |
| TikTok | Video 1 | [date] | | | |
| Twitter | Thread | [date] | | | |
| LinkedIn | Post | [date] | | | |
| Blog | Article | [date] | | | |
| Newsletter | Issue | [date] | | | |
| Pinterest | Pin | [date] | | | |
TOTALS:
Pieces created: ___
Total reach: ___
Total engagement: ___
Total creation time: ___ hours
Time per piece: ___ minutes
Reach per hour invested: ___Copy-pasting without adaptation: Each platform needs native-feeling content
Repurposing everything: Only repurpose your best content -- mediocre content times 10 is still mediocre
Ignoring platform culture: A LinkedIn post should not read like a TikTok caption
No attribution loop: Each repurposed piece should point back to the cornerstone or your main platform
Inconsistent quality: If a clip doesn't stand on its own, don't post it just to fill a slot
Skipping captions/subtitles: 85% of social video is watched without sound
Not tracking what works: Measure which repurposed formats drive the most value
Trying to be on every platform: Master 2-3 platforms, then expand
Manual processes at scale: Automate what you can, save creative energy for creation
skipping the archive: Your best-performing content from 6 months ago can be repurposed again today
Deliver the response as a structured document with clear headings and actionable content. Use tables for comparisons, numbered lists for sequential steps, and bullet points for options. Include specific examples where applicable.
[Content Repurposer deliverable]
1. Context and objectives
2. Analysis or framework
3. Specific recommendations with rationale
4. Action items with timelineInput: "Help me with content repurposer for a mid-size project."
Output: A complete content repurposer framework tailored to the specific context, with actionable steps, relevant considerations, and measurable outcomes.
Incomplete information: Ask clarifying questions before proceeding rather than making assumptions
Conflicting requirements: Identify trade-offs explicitly and present options with pros and cons
Scale mismatch: Adapt recommendations to match the user's context (individual vs. team vs. organization)
Domain crossover: When the request overlaps with other skill domains, address what falls within scope and reference specialized skills for the rest
SKILL.md
520 lines · 2,946 words
The text of SKILL.md is shown as it downloads, under the Apache-2.0 license, by Ferrox Labs. The license is the one in the file's own frontmatter.
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