Lens Value Framing

lens-value-framing

Lens mode. Source authority: Alex Hormozi's value-equation discipline — perceived value as a function of dream outcome, perceived likelihood, time delay, and effort.

When to use

Use when the deliverable has to make a reader want the thing badly enough to act. Ad copy, sales-page hero blocks, offer descriptions, email body copy, DM scripts, course landing pages. Trigger this lens when the brief is "people read it and don't convert" or "the offer is good but the copy feels flat."

Procedure