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At a glance
What it is
Complete guide to creating and selling digital products including ebooks, templates, printables, Notion templates, Figma kits, and code snippets with platform setup, pricing strategies, launch tactics, and passive income calculations.
A skill is a written procedure a bot loads when a job calls for it. This one is a single file, SKILL.md, and the whole file is on this page.
The whole file, exactly as it downloads. Read it before you rely on it.
SKILL.md
559 lines · 2,927 words
Gather requirements. Ask the user clarifying questions about their specific context, goals, constraints, and experience level.
Analyze the situation. Review the information provided and identify key factors, challenges, and opportunities relevant to digital product creator.
Complete guide to creating and selling digital products including ebooks, templates, printables, Notion templates, Figma kits, and code snippets with platform setup, pricing strategies, launch tactics, and passive income calculations.
Nothing. It ships with Murage, which is open source. Your bots run on the AI plan you already have.
Yes. Open it in Settings → Skills to read, edit or duplicate it. Skill Guard scans it again after every edit.
Download the app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.
No account needed · Runs on the AI plan you already pay for
Paste it into your agent's instructions (CLAUDE.md, AGENTS.md or a custom GPT), or add it to a bot in Murage.
Ask Ember for the bot, then switch the skill on in its settings.
Step 1
Send your Chief of Staff this message. It proposes the bot and its role first, and creates it when you say go.
Send this to Ember
“Create a bot that uses the Digital Product Creator skill, and show me the plan first.”
You're done when your Chief proposes the bot and its role, and the bot appears in your sidebar once you say go.
Step 2
You're done when you see the bot’s skills and the library.
Step 3
You're done when the skill shows as on for that bot.
Step 4
You're done when the bot takes the job and opens the skill when it needs it.
Prefer to do it yourself? Choose + in the sidebar, then New Bot.Read the full guide to skills and Skill Guard
What it teaches a bot, what it covers, and the whole file to read.
What it covers
When to Use
Process
Questions to Ask First
Product Type Deep Dives
Platform Setup and Comparison
Pricing Strategy
Launch Strategy
Passive Income Math
Product Ecosystem Strategy
Customer Support for Digital Products
Common Mistakes
Output Format
Example
Edge Cases
Develop the framework. Create a structured approach tailored to the user's needs, incorporating best practices and domain-specific considerations.
Deliver actionable output. Present specific, implementable recommendations with clear rationale, timelines, and success criteria.
Address edge cases. Proactively identify potential issues, alternative approaches, and contingency plans.
Use this skill when:
User needs guidance on digital product creator
User asks about digital product creator best practices or techniques
User wants a structured approach to digital product creator
Do NOT use this skill when:
A more specialized skill exists for the specific subtopic
The request is outside the scope of digital product creator
Before creating any digital product, work through these:
What specific problem does your product solve? Can you state it in one sentence?
Who is the buyer? What is their skill level, budget, and urgency?
Have you validated demand? Do people ask you about this? Are competitors selling similar products?
What format best delivers the solution? (Template, ebook, course, toolkit, printable)
What is your time budget for creating version 1? (5 hours, 20 hours, 100 hours)
Do you have an audience to launch to? (Email list, social following)
What price point makes sense for the value delivered? ($5, $29, $99, $199+)
How will you deliver and fulfill the product? (Gumroad, Lemon Squeezy, own site)
Can this product be updated and improved over time?
Is this a one-off product or the first in a product ecosystem?
Best for: Teaching a process, sharing expertise, compiling knowledge Typical price: $9-49 Creation time: 20-80 hours Tools: Google Docs, Notion, Canva, Adobe InDesign
Ebook Structure Template:
Cover Page
Title, subtitle, author, visual
Table of Contents
Linked to sections for digital navigation
Introduction (5-10% of book)
Why this topic matters
Who this book is for
What they'll learn
How to use this book
Chapters 1-8 (80% of book)
Each chapter follows:
- Opening hook (story or problem statement)
- Core teaching (concepts, frameworks)
- Examples (real-world applications)
- Action steps (what to do now)
- Chapter summary
Conclusion (5-10% of book)
Key takeaways summary
Next steps
Resources
About the author
CTA (other products, newsletter, community)
Appendix
Templates, checklists, reference materialsEbook Production Checklist:
Draft complete manuscript
Professional editing (at minimum, use Grammarly + beta reader)
Design cover (Canva or hire designer, $50-200)
Format interior (consistent fonts, headers, spacing)
Export as PDF (primary), EPUB (optional for Kindle)
Create product mockup images (Canva or Placeit)
Write sales page copy
Set up delivery platform
Best for: Saving people time on recurring tasks Typical price: $5-79 Creation time: 5-30 hours Tools: Notion, Google Workspace, Airtable, Microsoft Excel
Popular Notion Template Categories:
Project management dashboards
Content calendars
Finance trackers (personal and business)
Habit trackers
CRM systems
Student planners
Reading/book tracking
Travel planners
Freelancer business hubs
Goal setting and OKR frameworks
Notion Template Best Practices:
Start with a real problem you've solved for yourself
Make the template visually appealing (icons, covers, color coding)
Include a setup guide or video walkthrough
Pre-fill with example data (don't ship empty)
Design for both desktop and mobile
Test with 5 people before selling
Create compelling preview screenshots showing the template in use
Spreadsheet Template Tips:
Use data validation for dropdowns and input constraints
Include a "How to Use" tab with instructions
Lock formulas but leave input cells editable
Use conditional formatting to make data visual
Include example data that's easy to replace
Test across Google Sheets AND Excel if selling for both
Best for: Planners, wall art, educational worksheets, party supplies, organizational tools Typical price: $2-15 per item, $15-49 for bundles Creation time: 2-10 hours per item Tools: Canva, Adobe Illustrator, Procreate
High-Demand Printable Categories:
Planners (daily, weekly, monthly, yearly)
Budget trackers and financial planners
Kids' activity sheets and educational materials
Wedding planning kits
Wall art and quotes
Holiday/seasonal decorations
Meal planning sheets
Business planning templates
Habit tracking sheets
Journaling prompts and guided journals
Printable Design Standards:
Design at 300 DPI for print quality
Standard sizes: US Letter (8.5x11"), A4, A5
Include multiple sizes in one purchase
Use CMYK color mode for print accuracy
Provide both PDF and PNG formats
Leave margins for printer bleed (0.25" minimum)
Test print before selling
Best for: UI kits, icon sets, design systems, website templates Typical price: $19-199 Creation time: 20-100+ hours Tools: Figma, Sketch, Adobe XD
What Sells Well:
UI component libraries
Website wireframe kits
Mobile app templates
Icon sets (line, solid, duotone)
Design system starter kits
Social media template packs
Presentation templates
Email template designs
Quality Standards:
Organized layers with clear naming conventions
Auto-layout and responsive components (Figma)
Well-documented usage instructions
Example pages showing components in context
Regular updates for new components
Compatible with latest Figma/tool version
Best for: Boilerplate code, starter kits, plugins, CLI tools Typical price: $9-199 Creation time: 10-100+ hours Tools: VS Code, GitHub, your preferred IDE
Popular Developer Products:
Next.js/React starter templates
API boilerplate with authentication
Admin dashboard templates
Chrome extensions
VS Code extensions or themes
CLI tools for specific workflows
Tailwind component libraries
WordPress themes/plugins
Email template code
Automation scripts
Code Product Requirements:
Clean, well-commented code
README with setup instructions
License file (define usage rights clearly)
Demo or preview site
Version control and changelog
Support channel (email or Discord)
Regular updates for dependency changes
| Platform | Best For | Fees | Features |
|---|---|---|---|
| Gumroad | All digital products | 10% flat | Simple, email, analytics |
| Lemon Squeezy | SaaS + digital | 5% + processing | Tax handling, subscriptions |
| Etsy | Printables, templates | 6.5% + listing fee | Marketplace traffic |
| Creative Market | Design assets | 50% commission | Large design audience |
| Payhip | Ebooks, courses | 5% (free plan) | No monthly fee option |
| Shopify | Established brands | $29/mo + 2.9% | Full ecommerce |
| Stan Store | Creators | $29/mo | Link-in-bio + store |
| Ko-fi | Simple digital goods | 0% (Gold: $6/mo) | Tip jar + shop |
| WooCommerce | WordPress users | Free + hosting | Full control |
| Notion Marketplace | Notion templates | 0% (official marketplace) | Built-in audience |
Are you selling primarily Notion templates?
YES --> Notion Marketplace + Gumroad (dual distribution)
NO -->
Are you selling design assets?
YES --> Creative Market + Gumroad
NO -->
Do you want simplicity?
YES --> Gumroad (start here, always)
NO -->
Do you need subscription billing?
YES --> Lemon Squeezy
NO -->
Do you sell physical + digital?
YES --> Shopify
NO --> Gumroad or Payhip[ ] Create account and verify email
[ ] Set up Stripe for payments
[ ] Add profile photo and bio
[ ] Create product listing:
[ ] Product name (clear, benefit-focused)
[ ] Description (what they get, who it's for)
[ ] Cover image (professional mockup)
[ ] Price (or "pay what you want" minimum)
[ ] Product files (uploaded or linked)
[ ] Thumbnail gallery (screenshots, previews)
[ ] Set up email receipt customization
[ ] Create a discount code for launch
[ ] Configure email integration (ConvertKit, Mailchimp)
[ ] Test purchase flow yourself| Product Complexity | Creation Time | Suggested Price Range | Comparable Value |
|---|---|---|---|
| Simple (1 template, 1 printable) | 2-5 hours | $3-15 | Cup of coffee |
| Standard (template pack, short ebook) | 10-20 hours | $15-49 | Business lunch |
| Premium (comprehensive kit, full ebook) | 30-60 hours | $49-99 | Professional book |
| Professional (system, toolkit, course) | 60-150+ hours | $99-299 | Workshop admission |
Charm pricing: $27 instead of $30, $47 instead of $50
Bundle pricing: 3 products individually worth $75 sold as bundle for $49
Tiered pricing: Basic ($19), Standard ($39), Complete ($69)
Pay-what-you-want with minimum: Set floor at your real minimum
Launch pricing: 40-50% off for first 48-72 hours
Grandfathered pricing: Early buyers get lifetime updates at original price
Price increase over time: Raise price as you add features and testimonials
Step 1: What problem does this solve?
Step 2: How much time does it save the buyer? (X hours)
Step 3: What is the buyer's time worth? ($Y/hour)
Step 4: Time saved x hourly rate = value created
Step 5: Price at 10-30% of value createdPre-Launch (2-4 weeks before):
Week -4: Announce you're building the product
- Share the problem it solves
- Ask audience what they'd want included
- Start collecting emails on a waitlist
Week -3: Build in public
- Share screenshots, process, decisions
- Tease specific features
- Let people claim early-bird pricing
Week -2: Generate anticipation
- Reveal the product name and branding
- Share testimonials from beta testers
- Finalize product and sales page
Week -1: Final preparation
- Email waitlist with launch date
- Prepare social content for launch week
- Create launch discount code
- Brief any affiliates or partnersLaunch Week:
Day 1 (Launch):
- Email: "It's here" to full list
- Social: Announcement posts on all platforms
- Story/thread: Show the product in action
Day 2:
- Social: Share the "why" behind the product
- Email: Send to people who opened but didn't buy
Day 3:
- Social: Customer testimonial or review
- Engage with all comments and DMs
Day 4:
- Social: Tutorial or walkthrough video
- Email: FAQ and objection handling
Day 5:
- Social: Behind-the-scenes of creation
- Highlight community response
Day 6:
- Social: "Last chance for launch pricing"
- Email: Urgency-focused with deadline
Day 7:
- Launch pricing expires
- Email: Final cart message
- Social: Thank you + recap of resultsPost-Launch (Evergreen):
- Set up automated sales funnel
- Create SEO content that drives to product
- Build affiliate program
- Collect and showcase reviews
- Plan product updates and V2HEADLINE
[Benefit-focused statement that speaks to the buyer's desired outcome]
SUBHEADLINE
[Who it's for and what transformation it delivers]
PROBLEM SECTION
- Paint the pain of NOT having this solution
- List 3-5 specific frustrations the buyer experiences
- "Sound familiar?" bridge
SOLUTION SECTION
- Introduce the product as the answer
- Show what's included (feature list with benefits)
- Screenshots and mockups
SOCIAL PROOF
- Testimonials from beta users
- Number of buyers (when available)
- Relevant credentials
PRICING
- Value stack (show what everything is worth)
- Reveal the actual price
- Payment options
GUARANTEE
- 30-day money-back guarantee (reduces risk)
FAQ
- Address 5-7 common questions and objections
FINAL CTA
- Restate the transformation
- Clear buy buttonScenario A: Single product, organic traffic
Product price: $29
Monthly site visitors: 2,000
Conversion rate: 2%
Monthly sales: 40
Monthly revenue: $1,160
Annual revenue: $13,920
Platform fees (10%): -$1,392
Net annual: $12,528
Scenario B: Product bundle, email list
Bundle price: $49
Email list size: 5,000
Launch conversion: 3%
Launch sales: 150
Launch revenue: $7,350
Evergreen monthly sales: 20
Evergreen monthly: $980
Total Year 1: $19,110
Scenario C: Product ecosystem
Products: 5 items at $19-99
Average order value: $45
Monthly sales (combined): 80
Monthly revenue: $3,600
Annual revenue: $43,200
Platform fees: -$4,320
Net annual: $38,880Year 1: Launch 2-3 products, build audience, refine what sells
Target: $500-2,000/month
Year 2: Expand product line to 5-10 products, build email funnel
Target: $2,000-5,000/month
Year 3: Premium products, bundles, affiliate program, SEO-driven sales
Target: $5,000-15,000/month
Year 4+: Product ecosystem, team support, licensing, white-labeling
Target: $15,000+/month"Passive" income requires significant upfront work:
Creation time: 20-100+ hours per product
Marketing time: Ongoing content creation to drive traffic
Maintenance time: Updates, customer support, platform changes
Iteration time: Improving based on feedback
True passivity comes from:
SEO-driven traffic (content that ranks)
Automated email funnels
Affiliate partners promoting for you
Marketplace discovery (Etsy, Creative Market, Notion Marketplace)
Expect to invest 3-6 months of active work before seeing meaningful passive returns.
Freebie ($0) --> Entry product ($5-15) --> Core product ($29-79) --> Premium ($99-299)After purchase email: "You might also like [complementary product]"
Bundle discounts: "Complete the collection and save 30%"
Product page recommendations: "Pairs well with [related product]"
Seasonal bundles: Holiday collections, back-to-school packs, new year bundles
| Price | Expected Support Level |
|---|---|
| $1-10 | FAQ page, automated email |
| $10-50 | FAQ + email support (24-48h response) |
| $50-100 | Email support (24h response) + setup guide/video |
| $100+ | Priority email + video walkthrough + optional call |
| Request | Prevention | Solution |
|---|---|---|
| "Can't download" | Clear delivery instructions | Re-send link, check spam |
| "Doesn't work as expected" | Detailed product description | Video walkthrough, troubleshoot |
| "Want a refund" | Money-back guarantee policy | Process quickly, ask for feedback |
| "How do I use this?" | Include setup guide with product | Link to tutorial content |
| "Can I get an update?" | Communicate update policy upfront | Send update email to past buyers |
We offer a 30-day money-back guarantee on all digital products.
within 30 days of purchase with your order number and the reason
for your refund request. We'll process your refund within 5
business days.
Please note:
- Refunds are per-product, not per-bundle
- We may ask for feedback to improve the product
- Refund abuse may result in being blocked from future purchasesBuilding before validating: Ask your audience what they need before spending 100 hours creating
Overcomplicating V1: Ship a simple, focused product. Add features in V2 based on feedback.
Underpricing: Most creators price too low. Test higher prices; conversion rates often stay the same.
No sales page: Uploading a product with a one-paragraph description is not a launch strategy.
Ignoring marketing: The best product with no audience makes $0. Spend as much time on marketing as creation.
One product and done: Build a product ecosystem. Each product markets the others.
No email collection: Gumroad and Etsy buyers should enter your email funnel for future products.
Skipping customer feedback: Reviews and testimonials are your most powerful sales tools.
Not updating products: Stale products get negative reviews. Update annually at minimum.
skipping mobile: Test templates and digital products on mobile devices, not just desktop.
Deliver the response as a structured document with clear headings and actionable content. Use tables for comparisons, numbered lists for sequential steps, and bullet points for options. Include specific examples where applicable.
[Digital Product Creator deliverable]
1. Context and objectives
2. Analysis or framework
3. Specific recommendations with rationale
4. Action items with timelineInput: "Help me with digital product creator for a mid-size project."
Output: A complete digital product creator framework tailored to the specific context, with actionable steps, relevant considerations, and measurable outcomes.
Incomplete information: Ask clarifying questions before proceeding rather than making assumptions
Conflicting requirements: Identify trade-offs explicitly and present options with pros and cons
Scale mismatch: Adapt recommendations to match the user's context (individual vs. team vs. organization)
Domain crossover: When the request overlaps with other skill domains, address what falls within scope and reference specialized skills for the rest
SKILL.md
559 lines · 2,927 words
The text of SKILL.md is shown as it downloads, under the Apache-2.0 license, by Ferrox Labs. The license is the one in the file's own frontmatter.
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