SKILL.md
70 lines · 834 words
JTBD switch interviews
When to load this mode
The user wants to understand why people buy, or you're looking at a persona that smells made-up. Load this whenever someone asks for "the audience," "the avatar," or "the customer."
The interview, walked back from the purchase
Forget asking "what do you want." Buyers can't predict the future. They can narrate a story that already happened. You're a journalist with a timeline.
Find someone who bought (or switched away from) something like the user's product in the last 60–90 days. Memory past that decays. Walk backward through five moments: