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At a glance
What it is
Plan short vertical video for TikTok, Reels and Shorts. Decide what each video is for, how to open it, how long it runs and how often to post.
A skill is a written procedure a bot loads when a job calls for it. This one is a single file, SKILL.md, and the whole file is on this page.
Each of these library teams gives its bots this skill. Import one and look inside first.
The whole file, exactly as it downloads. Read it before you rely on it.
SKILL.md
73 lines · 779 words
As of: 2026-05-16
Mode skill. Default-enabled on the Channels specialist.
Use when the channel mix includes TikTok, Instagram Reels, YouTube Shorts, or any vertical-video discovery surface and you need to spec format, hook structure, cadence, and stage assignment without inventing platform mechanics. Use when the brief says "we should do video" without a stage or format decision.
Trigger phrases:
Plan short vertical video for TikTok, Reels and Shorts. Decide what each video is for, how to open it, how long it runs and how often to post.
Nothing. It ships with Murage, which is open source. Your bots run on the AI plan you already have.
Yes. Open it in Settings → Skills to read, edit or duplicate it. Skill Guard scans it again after every edit.
Download the app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.
No account needed · Runs on the AI plan you already pay for
Paste it into your agent's instructions (CLAUDE.md, AGENTS.md or a custom GPT), or add it to a bot in Murage.
Ask Ember for the bot, then switch the skill on in its settings.
Step 1
Send your Chief of Staff this message. It proposes the bot and its role first, and creates it when you say go.
Send this to Ember
“Create a bot that uses the Short-Form Video skill, and show me the plan first.”
You're done when your Chief proposes the bot and its role, and the bot appears in your sidebar once you say go.
Step 2
You're done when you see the bot’s skills and the library.
Step 3
You're done when the skill shows as on for that bot.
Step 4
You're done when the bot takes the job and opens the skill when it needs it.
Prefer to do it yourself? Choose + in the sidebar, then New Bot.Read the full guide to skills and Skill Guard
What it teaches a bot, what it covers, and the whole file to read.
The principle
**Mode skill.** Default-enabled on the Channels specialist.
What it covers
When to use
Procedure
Decision rules
Anti-patterns
Before / after
"Should we do TikTok / Reels / Shorts?"
"How do I make videos go viral?"
"What should our video content cover?"
"Help me with short-form video strategy."
1. Assign a stage. Short-form video is structurally an awareness-stage discovery surface. It can serve consideration-stage education (how-to, framework) with framing changes. It rarely serves buying-stage well as organic; push buying-stage video to paid placements.
Awareness-stage video: broad hook, entertainment-first or transformation-first, no in-frame product. Goal: reach + completion rate.
Consideration-stage video: problem-statement hook, single useful insight, no sales CTA. Goal: saves + profile visits.
2. Build the hook architecture. As of 2026-05-16, completion rate within the first 3 seconds is the strongest distribution signal across TikTok, Reels, and Shorts. Spec:
Visual hook: the first frame shows the payoff or transformation, not the setup.
Verbal hook: spoken or on-screen text in the first 2 seconds states the stake ("if you ever...", "the reason X happens is...", "stop doing this with...").
Pattern interrupt: break expected video pacing, cut, zoom, or aural shift inside the first 3 seconds.
3. Length and pacing. As of 2026-05-16, the optimal length range depends on stage: discovery-driven Awareness content lands at 7-15 seconds; consideration-stage educational content lands at 20-60 seconds. Above 60 seconds, completion rate collapses outside narrative-strong creators with established audiences.
4. Cadence with realism. Pick a cadence the team can sustain for 12 weeks. A common sustainable floor is 3 videos per week per platform. Posting the same video natively across TikTok, Reels, and Shorts gets distribution penalties on platforms that detect cross-platform watermarks; re-export per platform without competing-platform watermarks.
5. Measurement. awareness-stage: reach, completion rate, follow-from-non-followers. consideration-stage: saves, shares, profile visits, comment-to-view ratio. Reject likes as a primary metric; they predict nothing actionable.
6. Hand creative to Copy and Brand. You spec the hook position, length range, on-screen-text rule, and CTA placement. Copy writes the hook lines and any voiceover script. Brand sets visual treatment.
First three seconds decide distribution. A video that lost its first 30% of viewers in the first 3 seconds will not recover algorithmically.
One idea per video. A video that tries to teach three things teaches none. Cut to one beat.
Natural-feeling beats highly produced. As of 2026-05-16, lo-fi authenticity continues to out-perform high-production polish in organic discovery, production value is a luxury once the format is locked, not a substitute for the hook.
Trends are tools, not strategy. Use trending sounds and formats only when they fit the message. Forcing a trend to carry a stage-mismatched message reads as off, and the algorithm reads it as off too.
As of 2026-05-16: generative-AI-detected video (talking-head AI avatars, fully synthetic creators) is increasingly suppressed or labeled on major platforms. Spec human-presented creative or disclose AI generation explicitly.
Filming long-form content and clipping it into shorts without re-shooting the hook. The middle of a podcast is not a short-form hook.
Cross-posting the same edit across TikTok, Reels, and Shorts with visible watermarks. Re-export per platform.
Buying views or follows. Platforms detect inorganic patterns; the long-run distribution cost exceeds the short-run vanity lift.
Cadence-over-quality posting. Three on-message videos per week outperforms ten generic ones.
Quoting platform mechanics from sources older than 6 months. Distribution rules shift; demand fresh data.
Brief: "Let's do TikTok to get more sales."
Before (buying-stage mismatch):
Post 3 product-demo TikToks per week with a "Link in bio to buy" caption.
After (awareness-stage stage-fit, 2026-05-16):
Stage: Awareness (discovery), not Buying. Format: 7-15s vertical videos with visual hook on frame one and verbal hook stating the stake by second two. 3 videos/week, re-exported (no watermarks) to Reels and Shorts. One idea per video. Reject product-demo framing on organic, push buying-stage conversion to paid Spark Ads on the best-performing organic videos and email to the warm pool. Measure: completion rate, follow-from-non-followers, comment-to-view ratio. Hand hook lines to Copy; visual treatment to Brand.
SKILL.md
73 lines · 779 words
The text of SKILL.md is shown as it downloads, under the Apache-2.0 license, by Ferrox Labs. The license is the one in the file's own frontmatter.
Your new bot
Short-Form Video bot
Waiting in your sidebar once you say go.
No account needed · Runs on the AI plan you already pay for