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MURAGE

An AI Chief of Staff and a team that does the work. Free and open source, from Ferrox Labs.

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Marketing and sales skills

Content Calendar

Content calendar creation and editorial planning including content pillar strategy, editorial templates, content type mix, publishing cadence, social media scheduling, content repurposing, seasonal planning, content briefs, and performance tracking.

Download Murage

Free and open source. macOS, Windows and Ubuntu.

Try it

Add the skill to a bot, then ask your Chief of Staff:

“Use the Content Calendar skill on this: [describe the job, or paste your notes].”

Content pillars are the 3-5 core topics that everything you publish relates to. CONTENT PILLAR FRAMEWORK.

What it covers

  • Content Pillar Strategy
  • Editorial Calendar Template
  • Publishing Cadence
  • Content Repurposing Workflow
  • Seasonal & Event Content Planning
  • Content Brief Template
  • Team Coordination & Workflow
  • Performance Tracking

Skill Guard: clean

Scanned and clear. A bot can use it as soon as you add it.

Subject
Marketing and sales
Level
intermediate
License
Apache-2.0
content-marketingmarketingplanning

How to use it.

  1. 1

    Download Murage

    Free for Mac, Windows and Ubuntu.

  2. 2

    Add the skill

    Open Settings → Skills and switch on Content Calendar for any bot. Or ask your Chief of Staff to pick skills for a job.

  3. 3

    Give it a job

    The bot reads the skill when the job calls for it, and works the way it lays out.

Put this skill to work.

  • Prospect researchKnow the buyer before you ever hit send.
  • SEO planKnow which pages to write next, and why.
  • Skill GuardEvery skill is scanned before a bot can use it.

Questions.

What is the Content Calendar skill?+

Content calendar creation and editorial planning including content pillar strategy, editorial templates, content type mix, publishing cadence, social media scheduling, content repurposing, seasonal planning, content briefs, and performance tracking.

How much does it cost?+

Nothing. It ships with Murage, which is free and open source. Your bots run on the AI plan you already have.

Can I change it?+

Yes. Open it in Settings → Skills to read, edit or duplicate it. Skill Guard scans it again after every edit.

More marketing and sales skills.

  • Ad Copy GeneratorAdvertising copy creation for Google Ads, Facebook/Instagram, LinkedIn, and other platforms, including copywriting formulas and audience targeting alignment.
  • Brand StorytellingBrand storytelling strategy advisor covering narrative marketing frameworks, origin story development, brand voice architecture and values-driven messaging.
  • Community Led GrowthCommunity-led growth strategy advisor covering community platform selection, engagement frameworks, ambassador programs and community flywheel mechanics.
  • Conversion Rate OptimizerSystematic CRO methodology covering conversion audits, hypothesis generation, A/B and multivariate testing, heatmap and session recording analysis.
  • CopywriterExpert copywriting using AIDA formula, PAS framework, headline formulas, landing page copy structure, email copy, product descriptions and CTA optimization.
  • DevRel StrategistDeveloper relations strategy covering content planning, community building, developer advocacy, documentation programs and conference strategy.

All marketing and sales skills

Give your first job to Murage.

Download the free app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.

Free · Download Murage

No account needed · Runs on the AI plan you already pay for