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MURAGE

An AI Chief of Staff and a team that does the work. Free and open source, from Ferrox Labs.

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Marketing and sales skills

Competitive scan (the customer's view, not the market's)

The team faces a positioning, pricing, or messaging decision and someone asks "who are we competing against?". Or you list three obvious competitors and you suspect those aren't the ones beating them.

Download Murage

Free and open source. macOS, Windows and Ubuntu.

Try it

Add the skill to a bot, then ask your Chief of Staff:

“Use the Competitive scan (the customer's view, not the market's) skill on this: [describe the job, or paste your notes].”

What it covers

  • The premise
  • The procedure

Skill Guard: clean

Scanned and clear. A bot can use it as soon as you add it.

Subject
Marketing and sales

How to use it.

  1. 1

    Download Murage

    Free for Mac, Windows and Ubuntu.

  2. 2

    Add the skill

    Open Settings → Skills and switch on Competitive scan (the customer's view, not the market's) for any bot. Or ask your Chief of Staff to pick skills for a job.

  3. 3

    Give it a job

    The bot reads the skill when the job calls for it, and works the way it lays out.

Teams that use this skill.

  • Marketing AgencyPlan campaigns, prepare brand-consistent content, and review channel performance to set the next priorities.
  • Sales OrgReview the pipeline, investigate stalled deals, and prepare outbound priorities using buyer research and offer analysis.
  • Editorial NewsroomPlan issues and series, research and draft content, and review performance to decide what to publish next.
  • Pre-Mortem RoomChallenge buyer appeal, channel assumptions, and potential failure points, then get a ranked list of fixes.
  • Offer Vetting DeskReview audience fit, offer value, and economics to produce a scored shortlist and reasons to accept or reject each option.
  • Trend DeskResearch the opportunity, check brand fit, and prepare a filming brief with a clear content angle.

Each of these library teams gives its bots this skill. Import one free and look inside first.

Put this skill to work.

  • Prospect researchKnow the buyer before you ever hit send.
  • SEO planKnow which pages to write next, and why.
  • Skill GuardEvery skill is scanned before a bot can use it.

Questions.

What is the Competitive scan (the customer's view, not the market's) skill?+

The team faces a positioning, pricing, or messaging decision and someone asks "who are we competing against?". Or you list three obvious competitors and you suspect those aren't the ones beating them.

How much does it cost?+

Nothing. It ships with Murage, which is free and open source. Your bots run on the AI plan you already have.

Can I change it?+

Yes. Open it in Settings → Skills to read, edit or duplicate it. Skill Guard scans it again after every edit.

More marketing and sales skills.

  • Ad Copy GeneratorAdvertising copy creation for Google Ads, Facebook/Instagram, LinkedIn, and other platforms, including copywriting formulas and audience targeting alignment.
  • Affiliate Marketing ProComprehensive affiliate marketing strategy covering program selection, content-driven promotion, FTC disclosure compliance, tracking and attribution.
  • Brand StorytellingBrand storytelling strategy advisor covering narrative marketing frameworks, origin story development, brand voice architecture and values-driven messaging.
  • Commerce UGC PromptsAsk for reviews, photos and video at the moment the customer is most likely to say yes.
  • Community BuilderOnline community design and management for Discord, Circle, and Slack platforms covering onboarding flows, channel architecture and engagement mechanics.
  • Community Led GrowthCommunity-led growth strategy advisor covering community platform selection, engagement frameworks, ambassador programs and community flywheel mechanics.

All marketing and sales skills

Give your first job to Murage.

Download the free app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.

Free · Download Murage

No account needed · Runs on the AI plan you already pay for