Competitive scan (the customer's view, not the market's)

Competitive scan (the customer's view, not the market's)

When to load this mode

The team faces a positioning, pricing, or messaging decision and someone asks "who are we competing against?" Or the user lists three obvious competitors and you suspect those aren't the ones beating them. Or Copy is about to ship a "the only X that does Y" hero.

Pairs with jtbd-interviews.md and audience-discovery.md. Interviews give you the real competitor set; the scan tells you what to do about it.