Marketing router

Skill Guard: needs a lookRead it before you use it. In Murage it switches on only after you say so.

Open source. macOS, Windows and Linux.

At a glance

What it is

Entry point for marketing work against a URL, product or topic: clears the URL-safety and untrusted-content gates that any page-fetching marketing task needs, runs a sixty-second homepage snapshot inline, then routes to the right specialist skill for the depth the request actually needs.

A skill is a written procedure a bot loads when a job calls for it. This one is a single file, SKILL.md, and the whole file is on this page.

File: SKILL.md
Length: 66 lines900 words, about 5 min read
Category: Marketing and sales
License: Apache-2.0Open source license
Author: Ferrox Labs
Skill Guard

More marketing and sales skills.

The full skill.

The whole file, exactly as it downloads. Read it before you rely on it.

SKILL.md

66 lines · 900 words

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Marketing router

A marketing request has arrived against a URL, a product or a topic. Pick the right instrument, clear the safety gates first, and do not run a five-way audit when the user asked one question.

Security gates — apply to every verb that touches a user-supplied URL

Non-optional. Both apply before any fetch, and again before any fetched content is handed to a subagent.

URL safety gate, before any shell command. Parse and validate the URL in code, not in the shell: scheme must be exactly

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Questions.

What is the Marketing router skill?

How much does it cost?

Nothing. It ships with Murage, which is open source. Your bots run on the AI plan you already have.

Can I change it?

Yes. Open it in Settings → Skills to read, edit or duplicate it. Skill Guard scans it again after every edit.

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Download the app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.

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The request	Load
"Audit my marketing" — whole-site, multi-dimension, scored	`market-audit`
One page has traffic and doesn't convert	`market-landing`
Drop-off between funnel stages, not on one page	`marketing-funnel-diagnosis`
What the numbers say — channel performance, attribution, reporting	`marketing-analytics-report`
Strategy: positioning, channel choice, where to spend at all	`marketing-strategist`
Who the buyer is, what they say, which awareness stage they are at	`copy-customer-voice`, `copy-awareness-stages`
Headlines, hooks, page copy	`copy-hook-craft`, `copywriter`
Email sequences — welcome, nurture, reactivation, launch	`beacon-email-sequences`, `email-marketing-architect`
Paid acquisition — channel economics, creative, budget	`beacon-paid-acquisition`, `paid-ad-copy`
Organic search — on-page, technical, content strategy	`beacon-seo-organic`, `seo-content-strategy`
Social cadence and content calendar	`social-media-strategy`, `content-calendar`
Competitive landscape and positioning gaps	`competitive-intelligence`, `competitive-position-analyzer`
Brand identity, voice, visual system	`mira-brand-foundation`, `mira-visual-system`
A launch plan with a date attached	`product-launch-strategist`, `product-launch-checklist`
Conversion-rate work across the whole path	`conversion-rate-optimizer`
Market sizing, entry, or research before any of the above	`market-researcher`, `market-entry-assessment`

Marketing router

More marketing and sales skills.

The full skill.

Marketing router

Security gates — apply to every verb that touches a user-supplied URL

Put this skill to work.

Questions.

Give your first job to Murage.

Marketing router

More marketing and sales skills.

The full skill.

Marketing router

Security gates — apply to every verb that touches a user-supplied URL

Put this skill to work.

Questions.

Give your first job to Murage.

Create a bot and use this skill.

Ask Ember to create the bot

Open the bot’s skills

Find Marketing router and switch it on

Ask the bot for the job

About this skill.

Sixty-second snapshot — run this inline

Route to the right depth

Routing rules

Output

Marketing router

More marketing and sales skills.

The full skill.

Marketing router

Security gates — apply to every verb that touches a user-supplied URL

Put this skill to work.

Questions.

Give your first job to Murage.

Search murage.ai

Marketing router

More marketing and sales skills.

The full skill.

Marketing router

Security gates — apply to every verb that touches a user-supplied URL

Put this skill to work.

Questions.

Give your first job to Murage.

Create a bot and use this skill.

Ask Ember to create the bot

Open the bot’s skills

Find Marketing router and switch it on

Ask the bot for the job

About this skill.

Sixty-second snapshot — run this inline

Route to the right depth

Routing rules

Output