SKILL.md
70 lines · 738 words
lens-positioning
Lens mode. Source authority: Justin Welsh's solopreneur-authority playbook — narrow audience, named belief shift, credentialed perspective without credentialism.
When to use
Use when the deliverable has to make the reader believe a specific thing about the author or product. About pages, bio paragraphs, LinkedIn headlines, founder-letter intros, podcast guest pitches, "why us" sections, the line under the logo on the homepage. Trigger this lens when the brief says "we sound like everyone else" or "the right people aren't subscribing."