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MURAGE

An AI Chief of Staff and a team that does the work. Free and open source, from Ferrox Labs.

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© 2026 Ferrox Labs. Murage is open source under AGPL-3.0.
Skill library

Business strategy skills for AI agents.

Planning, entrepreneurship, product and operations frameworks, from an A/B test design to a pitch deck and a stuck-founder decision. 164 business strategy skills, free with Murage.

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Free and open source. macOS, Windows and Ubuntu.

The library's business strategy skills include Agile Coach, AI Startup Navigator and Airbnb Host. They cover strategy and planning, entrepreneurship, operations, and product management. 163 passed Skill Guard clean. The other 1 switch on only after you have read them and said yes. 57 ready-made teams use skills from this list, such as Student Support Desk and Marketing Plan. Skills are written instructions, not app connections: a bot reads the one a job calls for and works the way it lays out. Add any of them to a bot in Settings → Skills, or tell your Chief of Staff the job and let it choose.

  • Agile CoachAgile methodology expert providing guidance on Scrum ceremonies, Kanban principles, sprint planning, backlog refinement and velocity tracking.
  • AI Startup NavigatorStrategic guide for AI startups covering product-market fit, data moats, compute cost management, responsible AI practices, fundraising and team building.
  • Airbnb HostExpert guidance for short-term rental hosting covering listing optimization, dynamic pricing, guest communication, cleaning protocols and review management.
  • API-First Company BuilderStrategic and tactical guide to building API-as-a-product businesses covering API design, developer experience, documentation and pricing models.
  • Art Commission ManagerGuides artists through the full commission lifecycle including pricing formulas, contract templates, revision policies and client communication.
  • Art Licensing GuideArt licensing business guidance covering licensing contract structures, royalty calculations, rights management and negotiation strategies.
  • Board GovernanceGuide to nonprofit board governance including roles and responsibilities, meeting facilitation, fiduciary duties, committee structure and board recruitment.
  • Bootstrapper PlaybookRevenue-first business building without venture funding, covering lean operations, early profitability strategies and customer-funded growth.
  • Brand Health CheckerBrand health assessment evaluating brand perception, consistency, positioning and visual identity.
  • Business Model ValidatorBusiness model viability assessment evaluating revenue model strength, market fit, competitive positioning and risk factors.
  • Business Partnership NavigatorComplete framework for selecting business partners, structuring equity splits, drafting operating agreements, defining roles and decision rights.
  • Business PlannerComprehensive business plan creation using Business Model Canvas, lean startup methodology, financial projections and competitive analysis.
  • Cleaning BusinessComplete guide to starting and growing a cleaning business covering service pricing, supplies and equipment, scheduling systems, hiring and training.
  • Community OrganizerGuide to community organizing including issue identification, coalition building, mobilization strategies, meeting facilitation and advocacy campaigns.
  • Competitive AnalystComprehensive competitive analysis including competitor identification, feature comparison matrices, pricing analysis and positioning maps.
  • Competitive Position AnalyzerCompetitive positioning assessment evaluating market position, competitive advantages and SWOT factors.
  • Consulting PracticeComplete guide to building and running an independent consulting practice including niche positioning, proposal and SOW creation and rate setting.
  • Content Monetization StrategistContent monetization expertise covering revenue stream diversification, audience building strategies and pricing psychology for digital products.
  • Content Strategy EvaluationContent strategy assessment evaluating content quality, distribution effectiveness, audience alignment and production processes.
  • Creative Agency RunnerCreative agency management guidance covering new business pitching, client relationship management, team leadership and project profitability.
  • CTO PlaybookChief Technology Officer leadership guidance covering architecture decision-making, technology strategy, team scaling and vendor evaluation.
  • Culture DocumentCreates a company culture document with organizational values, behavioral definitions, do and don't examples for each value.
  • Customer Experience AuditCustomer experience assessment evaluating journey touchpoints, satisfaction metrics, support quality and feedback loops.
  • Customer Service ArchitectComplete customer service system design covering support channel strategy, response template libraries, escalation frameworks and service level agreements.
  • Design Studio OperatorPractical guide to running a design studio or creative agency covering client acquisition, project management, pricing strategies and team structure.
  • Digital Transformation ReadinessStructured digital transformation readiness evaluation covering current digital maturity, capability gaps and change management preparedness.
  • Dropshipping GuideComplete guide to building a dropshipping business covering product research methodology, supplier vetting processes, store setup and advertising strategy.
  • Dropshipping OperatorComprehensive guide to running a dropshipping business including supplier vetting, margin optimization and customer service systems.
  • Ecommerce AdvisorE-commerce strategy covering platform selection, product listing optimization, conversion rate optimization and cart abandonment strategies.
  • Engineering Manager ToolkitEngineering management practices covering one-on-one meetings, performance reviews, team building, hiring and conflict resolution.
  • Estimation GuideEffort estimation expert covering story points, planning poker, t-shirt sizing, reference stories, velocity-based forecasting and Monte Carlo simulation.
  • Etsy Shop LauncherComplete guide to launching and scaling an Etsy shop, covering listings optimization, SEO, product photography and shipping strategy.
  • Expense Report BuilderOrganize and submit expense reports efficiently - category templates, receipt management, policy compliance, and streamlined submission workflows.
  • Financial Health CheckupProvides a structured self-assessment framework for evaluating business financial health across cash flow, profitability, runway and burn rate.
  • Flipping ResellerComplete guide to flipping and reselling for profit covering sourcing strategies, pricing research, platform selection and listing optimization.
  • Food Truck OperatorComprehensive guide for food truck operations covering permits and licensing, mobile menu design, equipment selection, route planning and event booking.
  • Freelance Writer LauncherComplete guide to launching a freelance writing career covering pitching editors, rate negotiation, portfolio development and niche selection.
  • Fundraising StrategistGuide to comprehensive fundraising strategy including annual campaigns, major gifts, crowdfunding, events, corporate sponsorship and planned giving.
  • Gym Studio OwnerComplete operations guide for fitness facility owners covering membership models, class scheduling, instructor management and equipment maintenance.
  • Handmade SellerComplete guide for handmade and artisan sellers covering Etsy optimization, craft fair strategy, pricing formulas for handmade goods and product photography.
  • Healthcare Compliance NavigatorNavigate HIPAA fundamentals, healthcare regulations and audit preparation.
  • Healthcare Innovation PlannerPlan and execute healthcare pilot programs, gather evidence, navigate implementation science, and bring innovations from concept to sustainable practice.
  • Healthcare Team LeaderLead multidisciplinary healthcare teams with effective communication, safe handoffs, safety culture practices, and team coordination strategies.
  • Founder cadenceIf they ask for a company operating rhythm, route to Ops, that's the team layer.
  • Inventory ManagerComplete inventory management system covering stock tracking methods, reorder point calculations, demand forecasting and ABC analysis.
  • Invoice CreatorProfessional invoice templates with payment terms, tracking systems, follow-up workflows, and best practices for freelancers and small businesses.
  • Market Entry AssessmentStructured market entry readiness evaluation covering market sizing and validation, competitive landscape analysis and regulatory requirements.
  • Market ResearcherComprehensive market research including TAM/SAM/SOM analysis, primary and secondary research methods and customer persona creation.
  • Marketing Funnel DiagnosisMarketing funnel assessment evaluating conversion rates, drop-off points and channel effectiveness.
  • Marketplace BuilderTwo-sided marketplace strategy advisor covering the chicken-and-egg problem, supply and demand acquisition, trust and safety systems and liquidity dynamics.
  • Membership ManagerGuide to membership program management including tier design, benefits, onboarding, engagement strategies, renewal campaigns, communications and events.
  • Micro-SaaS BuilderGuide to building a solo micro-SaaS business covering idea validation, MVP development approach, pricing models and solo scaling strategies.
  • Nonprofit Grant WriterGuide to nonprofit and foundation grant writing including prospect research, letters of inquiry, full proposals, budgets and reporting.
  • Nonprofit StarterStep-by-step guide to starting a nonprofit organization including mission development, 501(c)(3) application, bylaws, board formation and fiscal sponsorship.
  • OKR CoachObjectives and Key Results coaching expert covering OKR fundamentals, cascading alignment, scoring methodologies, quarterly planning and review cadences.
  • One-Pager CreatorCreate compelling one-page documents - executive summaries, project proposals and product pitches.
  • Online Tutoring BusinessGuide to building an online tutoring business covering platform selection, curriculum design, scheduling systems and pricing strategies.
  • Open Source Business ModelStrategic guide to building businesses around open source software covering licensing strategy, community vs enterprise editions and developer relations.
  • Photography BusinessComplete guide to running a photography business covering portfolio building, pricing packages, contracts and model releases and session workflow.
  • Pitch Deck BuilderEnd-to-end investor pitch construction covering narrative architecture, financial slide design, storytelling techniques and slide-by-slide templates.
  • Pitch Deck CreatorInvestor pitch deck design and content creation using Sequoia format, Guy Kawasaki 10/20/30 rule and slide-by-slide storytelling.
  • Pricing StrategistStrategic pricing guidance covering cost-plus, value-based, competitive, freemium, tiered, and usage-based models and with psychological pricing tactics.
  • Pricing Strategy AuditPricing strategy assessment evaluating pricing model effectiveness, competitive positioning, value alignment and discount practices.
  • Print-on-Demand CreatorGuide to building a print-on-demand business covering design creation, platform selection, product mockups and marketing strategies.
  • Project Status ReporterWrite clear project status reports using RAG templates, executive summaries, risk tracking, and stakeholder-appropriate communication for any audience.
  • Rental Arbitrage GuideGuide to short-term rental arbitrage covering property selection, lease negotiation, furnishing strategy, platform management and regulations compliance.
  • Requirements AnalystRequirements engineering expert specializing in elicitation techniques, user story mapping and acceptance criteria (Given/When/Then).
  • Restaurant OwnerComplete restaurant operations expertise covering menu engineering, food cost management, staffing models, health code compliance and POS selection.
  • Retail ShopComplete operations guide for independent retail store owners covering merchandising strategy, POS setup, inventory management and visual display.
  • Revenue ForecastingBuilds bottom-up revenue forecasts by customer segment with documented assumptions, sensitivity analysis, and confidence ranges.
  • Risk AssessorRisk assessment and mitigation expert covering risk identification techniques, probability/impact matrix, risk register and mitigation strategies.
  • Roadmap BuilderProduct roadmap construction expert covering Now-Next-Later format, outcome-based roadmaps, prioritization frameworks (RICE, ICE and MoSCoW).
  • Roadmap PlannerProduct roadmap creation expert covering Now-Next-Later format, outcome-based roadmaps, theme-based roadmaps, dependency mapping and stakeholder alignment.
  • SaaS Idea ValidatorSaaS idea validation expertise covering problem discovery through customer interviews, market sizing (TAM/SAM/SOM) and competitor analysis frameworks.
  • Sales Process AssessmentSales process maturity assessment evaluating pipeline management, conversion metrics, sales methodology and team enablement.
  • Salon OwnerComplete operations guide for salon and barbershop owners covering booking systems, inventory management, staff commission structures and client retention.
  • Social Impact MeasurerGuide to measuring and communicating social impact including logic models, theory of change, outcome indicators, data collection methods and reporting.
  • Solopreneur ToolkitOne-person business operations advisor covering automation strategies, time management, tool stack selection, financial management and legal basics.
  • Sprint Facilitator (Business strategy)Sprint ceremony facilitation expert covering sprint planning, daily standups, sprint reviews, retrospectives, velocity tracking and capacity planning.
  • Sprint Retrospective FacilitatorSprint retrospective facilitation expert covering retro formats (Start-Stop-Continue, 4Ls, Sailboat, Mad-Sad-Glad) and action item tracking.
  • Stakeholder CommunicatorStakeholder communication expert covering status report templates, executive summaries, risk communication and technical-to-business translation.
  • Stakeholder ManagerStrategic stakeholder management expert covering stakeholder identification and mapping, power-interest analysis and RACI matrix design.
  • Startup AdvisorExpert startup guidance covering lean startup methodology, MVP definition, product-market fit measurement, funding strategy, key metrics and pivot decisions.
  • Startup Readiness ScorecardStartup launch readiness assessment evaluating team composition, market validation, product maturity and financial preparedness.
  • Subscription Model DesignerSubscription business strategy advisor covering MRR/ARR metrics, pricing tier design, churn reduction strategies, retention mechanics and billing systems.
  • Swot AnalyzerDeep strategic analysis using SWOT framework, PESTLE analysis, Porter's Five Forces and competitive positioning matrix.
  • Tech Due DiligenceTechnical due diligence for acquisitions and investments covering code quality audits, architecture reviews and team capability assessments.
  • Technical Co-FounderGuidance for finding and partnering with a technical co-founder, covering equity negotiations, role definition, vesting structures and co-founder agreements.
  • Tutoring BusinessComplete guide to building a tutoring business covering subject positioning, pricing tiers, online versus in-person delivery and curriculum development.
  • User Story WriterExpert in user story creation using the As a/I want/So that format, INVEST criteria, story splitting techniques and acceptance criteria patterns.
  • Volunteer CoordinatorGuide to volunteer program management including recruitment, application process, training, scheduling, recognition, retention and impact tracking.
  • A/B Test Design (Business strategy)Designs A/B tests with hypothesis, control and variant definitions, primary metric, sample size calculation and test duration.
  • Ansoff MatrixProduces a completed Ansoff growth-share matrix analysis with growth strategy selection, risk assessment, and implementation recommendations.
  • BCG MatrixProduces a completed BCG (Boston Consulting Group) growth-share matrix with product or business unit placement and investment recommendations.
  • Bootstrapping StrategyCreates a revenue-first growth plan with self-funding milestones, resource constraints and profitability targets.
  • Burn Rate RunwayCalculates startup burn rate (gross and net), projects cash runway in months, and builds scenario analysis for different spending and revenue trajectories.
  • Business BudgetCreates an annual business budget using zero-based budgeting methodology with department breakdown, fixed and variable cost separation.
  • Business PlanProduces a completed one-page business plan using Lean Canvas or traditional format covering problem, solution, market, revenue model, and key metrics.
  • Cap Table BasicsBuilds a simple capitalization table showing ownership percentages, share counts, and dilution scenarios for startup equity structures.
  • Compensation BenchmarkingBuilds a total compensation analysis structure with market data interpretation and compensation band setting.
  • Competitive AnalysisProduces a completed competitor comparison matrix with positioning analysis and capability gaps.
  • Customer Discovery InterviewCreates a customer discovery interview guide with opening script, problem-exploration questions, solution-reaction prompts and closing protocol.
  • Customer PersonaProduces a detailed buyer persona using Jobs-to-be-Done framework with demographics, pain points, goals, buying triggers and decision criteria.
  • Employee Survey DesignDesigns employee engagement surveys with question categories, Likert scale structure and anonymity protocols.
  • Executive CommunicatorWorks as a senior communications strategist: crafts investor updates, board presentations and strategic summaries.
  • Failure Mode AnalysisProduces a failure mode and effects analysis (FMEA-lite) with failure modes, effects, severity ratings and detection methods.
  • Feature SpecCreates feature specification documents with requirements, design notes, edge cases and technical considerations.
  • Finance AnalystWorks as a senior financial analyst: builds analysis frameworks, forecasting models, and budget reviews with explicit assumptions and scenario comparisons.
  • Financial KPIsDefines financial KPI frameworks with metric name, formula, target, data source and review cadence.
  • Financial Model StructureBuilds a three-statement financial model architecture with revenue model, cost structure, P&L and balance sheet.
  • Fundraising NarrativeStructures a fundraising narrative for startup investors covering traction, market size, business model and use of funds.
  • Go-to-Market StrategyProduces a completed go-to-market strategy document using STP (Segmentation, Targeting, Positioning) and AIDA frameworks covering target segment.
  • Decision framesIf they ask you to decide for them, push back: the frame is yours; the call is theirs.
  • Stuck and unstuckWork through a stuck decision: keep going, change course or stop, with the reasons for each laid out.
  • Idea ValidationCreates an idea validation plan using lean startup methodology with assumptions mapping, riskiest assumption tests and success criteria.
  • Incorporation ComparisonProduces an entity comparison table covering sole proprietorship, LLC, S-corp, C-corp, and partnership structures with trade-offs across liability.
  • Interview GuideCreates a structured interview guide with behavioral and competency-based questions, scoring rubric and evaluation criteria.
  • Job DescriptionCreates competency-based job descriptions with role summary, 5-8 key responsibilities, must-have and nice-to-have requirements, and compensation structure.
  • Lean CanvasCompletes a Lean Canvas for a specific business idea covering problem, solution, unique value proposition, unfair advantage and customer segments.
  • Legal Compliance ReviewerWorks as a senior compliance analyst: reviews regulatory requirements, maps controls to frameworks like GDPR and CCPA.
  • Market Research BriefProduces a completed market research brief with research question, hypothesis, methodology and data sources.
  • Marketing StrategistWorks as a senior marketing strategist: designs data-driven campaigns, selects channels based on audience analysis, and measures ROI with concrete KPIs.
  • Metrics FrameworkBuilds a product metrics hierarchy with north star metric, L1/L2 supporting metrics and guardrail metrics.
  • Mission Vision WritingProduces mission and vision statements using strategic communications formulas.
  • MVP DefinitionDefines a minimum viable product with problem statement, core functionality scope, explicit exclusions and success metrics.
  • Offer LetterCreates a structured job offer letter with role details, compensation package, start date and conditions of employment.
  • OKR SettingProduces completed OKRs (Objectives and Key Results) with 3-5 objectives and 2-4 measurable key results each for a quarter or year.
  • Onboarding PlanCreates a 30-60-90 day onboarding plan with milestones, activities, check-in schedules, and success criteria for new employee integration.
  • Ops Metrics DashboardProduces an operations KPI document with metric definitions, data sources, targets and reporting cadence.
  • Partnership Agreement OutlineCreates a non-legal partnership discussion guide covering roles, equity split, decision rights, vesting, compensation and intellectual property.
  • Performance Improvement PlanCreates a performance improvement plan (PIP) with specific behavioral deficiencies, measurable improvement targets, timeline and support resources.
  • Performance ReviewCreates performance review documents with rating dimensions, evidence-based evaluation and development goals.
  • PESTLE AnalysisProduces a completed PESTLE analysis grid with current factors and strategic implications for each dimension (Political, Economic, Social, Technological, Legal, Environmental).
  • P&L AnalysisPerforms profit and loss (P&L) statement analysis including variance analysis, trend identification, margin analysis, and actionable recommendations.
  • Porter's Five Forces AnalysisProduces a completed Porter's Five Forces analysis with industry-specific drivers for each force, intensity ratings, and strategic implications.
  • PRD WritingCreates product requirements documents (PRDs) with problem statement, user stories, acceptance criteria and out-of-scope definition.
  • Pricing StrategyAnalyzes pricing options using cost-plus, value-based, and competitive pricing frameworks with a structured recommendation for product or service pricing decisions.
  • Prioritization FrameworkApplies RICE or MoSCoW prioritization frameworks to score and rank a feature list with documented assumptions and stakeholder-ready output.
  • Fake-door & smoke testsA fake-door test puts the product in front of strangers as if it already existed and measures whether they walk through.
  • MVP design: the smallest thing that could disprove the hypothesisPast the fake-door stage. The question now: does the actual product produce the outcome customers expected.
  • Validation rubric: when has it validated, when has it failed, and when to killDecide whether a test worked: what counts as validated, what counts as failed, and when to stop.
  • Process MappingProduces a SIPOC process map with suppliers, inputs, process steps, outputs, and customers for a defined business process.
  • Product Launch ChecklistCreates a pre-launch checklist covering engineering readiness, marketing preparation, customer support and legal review.
  • Product ManagerWorks as a senior product manager: transforms user problems into structured product requirements, user stories, and prioritized roadmaps.
  • Product RoadmapCreates product roadmaps using the Now/Next/Later framework with themes, initiatives, rationale, and stakeholder communication structure.
  • Project ManagerWorks as a senior project manager: creates status reports, tracks dependencies, manages risks, and maintains project schedules.
  • QA ChecklistProduces a quality assurance checklist for a defined workflow or process with inspection points and pass/fail criteria.
  • RACI ChartCreates a RACI responsibility assignment matrix for defined processes with roles, decision rights, and escalation paths using RACI methodology.
  • Retrospective FacilitationCreates agile retrospective agendas and facilitation guides with question sets, activity structures and action item formats.
  • Risk Assessment (Business strategy)Produces a risk assessment with likelihood-impact matrix, risk register, and mitigation plans using risk management methodology.
  • Scaling ChecklistProduces an operations scaling checklist covering team, systems, processes and finance.
  • SOP CreationProduces a standard operating procedure document with purpose, scope, step-by-step instructions, roles and safety notes.
  • Demo Day and Q aInvestors ask variations of the same twenty. The founder who has rehearsed them sounds prepared.
  • Narrative ShiftA pitch without a named shift is a feature list. This skill produces the one-paragraph spine the rest of the deck hangs from.
  • Pitch DeckCovers seed and Series A. For live delivery and Q&A, switch to demo-day-and-q-a. For the shift sentence anchoring slide one, run narrative-shift first.
  • Startup Pitch NarrativeCreates a startup pitch narrative script covering problem, solution, market opportunity, traction, business model and team.
  • Strategic RoadmapProduces a narrative and visual-ready strategic roadmap using horizon planning with 3-5 time-bounded phases, strategic themes and milestones.
  • SWOT AnalysisProduces a completed SWOT analysis grid with 4-6 items per quadrant and strategic implications for a specific company, product, or initiative.
  • Traction Channel AnalysisApplies the Bullseye Framework to rank all 19 traction channels by potential, cost, and time-to-results for a specific business.
  • Unit economics calculatorCalculates unit economics for a business including customer acquisition cost (CAC), lifetime value (LTV), LTV/CAC ratio and payback period.
  • User Research PlanCreates user research plans with research questions, methodology selection, participant criteria and discussion guide outlines.
  • User Story WritingWrites agile user stories in standard format with acceptance criteria, definition of done, story point estimation guidance, and sprint-ready breakdown.
  • Value PropositionProduces a structured value proposition using the Value Proposition Canvas framework, mapping customer jobs, pains, and gains to product features.
  • Vendor EvaluationProduces a vendor evaluation scorecard with weighted criteria, scoring guide, vendor comparison, and recommendation using weighted scoring methodology.

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