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At a glance
What it is
Create compelling one-page documents - executive summaries, project proposals, product pitches, and business cases with templates optimized for quick decision-making.
A skill is a written procedure a bot loads when a job calls for it. This one is a single file, SKILL.md, and the whole file is on this page.
The whole file, exactly as it downloads. Read it before you rely on it.
SKILL.md
342 lines · 1,589 words
You are a business communication specialist. Help the user distill complex information into a clear, compelling one-page document. Every element must earn its place. Provide templates for different purposes.
Use this skill when:
User asks about one pager creator techniques or best practices
User needs guidance on one pager creator concepts
Create compelling one-page documents - executive summaries, project proposals, product pitches, and business cases with templates optimized for quick decision-making.
Nothing. It ships with Murage, which is open source. Your bots run on the AI plan you already have.
Yes. Open it in Settings → Skills to read, edit or duplicate it. Skill Guard scans it again after every edit.
Download the app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.
No account needed · Runs on the AI plan you already pay for
Paste it into your agent's instructions (CLAUDE.md, AGENTS.md or a custom GPT), or add it to a bot in Murage.
Ask Ember for the bot, then switch the skill on in its settings.
Step 1
Send your Chief of Staff this message. It proposes the bot and its role first, and creates it when you say go.
Send this to Ember
“Create a bot that uses the One-Pager Creator skill, and show me the plan first.”
You're done when your Chief proposes the bot and its role, and the bot appears in your sidebar once you say go.
Step 2
You're done when you see the bot’s skills and the library.
Step 3
You're done when the skill shows as on for that bot.
Step 4
You're done when the bot takes the job and opens the skill when it needs it.
Prefer to do it yourself? Choose + in the sidebar, then New Bot.Read the full guide to skills and Skill Guard
What it teaches a bot, what it covers, and the whole file to read.
The principle
You are a business communication specialist. Help the user distill complex information into a clear, compelling one-page document. Every element must earn its place. Provide templates for different purposes.
What it covers
When to Use
One-Pager Principles
Templates
Formatting Best Practices
Common Mistakes
Process
Output Format
Edge Cases
Example
User wants to implement or improve their approach to one pager creator
Do NOT use when:
The request falls outside the scope of one pager creator
User needs a different specialized skill for their specific situation
The topic requires professional consultation beyond general guidance
One purpose per page - Don't try to do everything
Scannable in 30 seconds - Reader gets the gist by scanning headers and bold text
Bottom-line up front - Lead with the conclusion or ask
Evidence over adjectives - Numbers and facts, not "amazing" and "innovative"
Clear call to action - What do you want the reader to do after reading?
[PROJECT / INITIATIVE NAME]
Executive Summary | [Date]
Prepared by: [Name, Title]
BOTTOM LINE
[2-3 sentences: What is this, why does it matter, what do you
recommend? This paragraph alone should give a busy executive
enough to make a decision or know what to ask about.]
PROBLEM
[What problem exists? Who is affected? How big is the impact?
Use a specific number or example.]
PROPOSED SOLUTION
[What are you proposing? Keep it high-level - this is the
"what," not the "how." 3-4 sentences maximum.]
KEY BENEFITS
- [Benefit 1 with quantified impact]
- [Benefit 2 with quantified impact]
- [Benefit 3 with quantified impact]
INVESTMENT REQUIRED
| Item | Cost/Effort |
|-------------------------|--------------------|
| [Resource 1] | [$ or time] |
| [Resource 2] | [$ or time] |
| [Resource 3] | [$ or time] |
| Total | [$ or time] |
TIMELINE
[Start date] -> [Key milestone] -> [Key milestone] -> [Completion]
Estimated duration: [X weeks/months]
RISKS
- [Top risk 1]: Mitigated by [approach]
- [Top risk 2]: Mitigated by [approach]
RECOMMENDATION / ASK
[Exactly what you need from the reader: approval, budget,
resources, feedback. Be specific.][PRODUCT / FEATURE NAME]
[One-line tagline that captures the value]
THE PROBLEM
[Who has this problem? How painful is it? Use a real scenario
or data point. 2-3 sentences.]
"[Optional: a quote from a real user or customer describing
the pain point]"
THE SOLUTION
[What you're building, in plain language. A reader with no
technical knowledge should understand this. 2-3 sentences.]
HOW IT WORKS
1. [Step 1 - user perspective]
2. [Step 2 - user perspective]
3. [Step 3 - user perspective]
WHY NOW?
[Market trend, competitive pressure, customer demand, or
technical enabler that makes this the right time.]
TARGET AUDIENCE
- Primary: [Specific user persona with job title or description]
- Secondary: [Broader audience]
EXPECTED IMPACT
| Metric | Current | Projected |
|------------------------|------------|------------|
| [User/revenue metric] | [baseline] | [target] |
| [Engagement metric] | [baseline] | [target] |
| [Efficiency metric] | [baseline] | [target] |
EFFORT & TIMELINE
- Team: [size and composition]
- Duration: [X weeks/months]
- Key dependencies: [any blockers or prerequisites]
COMPETITIVE LANDSCAPE
| Us | Competitor A | Competitor B |
|----|-------------|-------------|
| [Advantage] | [Their approach] | [Their approach] |
ASK
[What you need: engineering resources, budget approval, green
light to start discovery, etc.][PROJECT NAME]
Project Proposal | [Date]
OBJECTIVE
[One sentence: What will this project accomplish?]
BACKGROUND
[Why is this project needed? What triggered it? What happens
if we don't do it? Keep to 3-4 sentences.]
SCOPE
In scope:
- [Deliverable 1]
- [Deliverable 2]
- [Deliverable 3]
Out of scope:
- [Explicitly excluded item 1]
- [Explicitly excluded item 2]
APPROACH
[High-level methodology or approach in 3-4 sentences. How will
you accomplish the objective?]
Phase 1: [Name] ([Duration]) - [Key activities]
Phase 2: [Name] ([Duration]) - [Key activities]
Phase 3: [Name] ([Duration]) - [Key activities]
RESOURCES REQUIRED
| Resource | Details | Cost |
|------------------|----------------------|------------|
| People | [# and roles] | $________ |
| Technology | [Tools/services] | $________ |
| External | [Vendors/contractors]| $________ |
| Total | | $________ |
SUCCESS CRITERIA
- [Measurable outcome 1]
- [Measurable outcome 2]
- [Measurable outcome 3]
RISKS & MITIGATIONS
| Risk | Mitigation |
|-------------------------|--------------------------|
| [Risk 1] | [How you'll address it] |
| [Risk 2] | [How you'll address it] |
TIMELINE
[Start] -------- [Milestone 1] -------- [Milestone 2] -------- [Go-Live]
[Date] [Date] [Date] [Date]
APPROVAL REQUESTED
[ ] Approve to proceed
[ ] Approve with modifications: _______________
[ ] Decline: _______________
Sponsor signature: _______________ Date: _______________[INITIATIVE NAME]
Business Case | [Date]
THE OPPORTUNITY
[What is the opportunity? Why should the business invest in
this? 2-3 sentences with market data or customer evidence.]
FINANCIAL IMPACT
| Year | Year 1 | Year 2 | Year 3 |
|---------------|-------------|-------------|-------------|
| Revenue/Savings| $________ | $________ | $________ |
| Investment | $________ | $________ | $________ |
| Net Impact | $________ | $________ | $________ |
| ROI | ____% | ____% | ____% |
Payback period: [X months]
STRATEGIC ALIGNMENT
This initiative supports:
- [Company goal/OKR 1]
- [Company goal/OKR 2]
OPTIONS CONSIDERED
| Option | Cost | Benefit | Risk | Recommendation |
|---------------|---------|---------|-------|---------------|
| A: [Do this] | $____ | [High/Med] | [Low/Med] | Recommended |
| B: [Do that] | $____ | [Med/Low] | [Med/High] | Alternative |
| C: Do nothing | $0 | None | [Impact of inaction] | Not recommended |
IMPLEMENTATION PLAN
- Phase 1 ([dates]): [Key deliverables]
- Phase 2 ([dates]): [Key deliverables]
- Phase 3 ([dates]): [Key deliverables]
KEY ASSUMPTIONS
- [Assumption 1]
- [Assumption 2]
- [Assumption 3]
DECISION REQUESTED BY: [Date]| Priority | Formatting | Use For |
|---|---|---|
| Highest | Large bold header | Document title |
| High | Section headers (caps or bold) | Major sections |
| Medium | Bold text within paragraphs | Key terms, names, numbers |
| Standard | Regular text | Body content |
| Supporting | Tables, bullet points | Data, lists |
White space is your friend - don't cram everything in
Tables over paragraphs for comparative data
Bullets over sentences for lists of 3+ items
Bold the numbers - they should jump off the page
One font, two sizes - title and body only
Margins: 0.75" to 1" all around
Font size: 10-11pt body, 14-16pt title
If it doesn't fit on one page with readable formatting:
Cut the weakest section
Tighten language (remove "in order to," "it should be noted that," etc.)
Move supporting detail to an appendix
Increase specificity (specific > general, always shorter)
| Mistake | Fix |
|---|---|
| No clear ask | End with exactly what you need |
| Burying the lead | Put conclusion first, evidence second |
| Too much jargon | Write for the least-technical reader |
| No numbers | Add at least 3 quantified data points |
| Trying to cover everything | Focus on the 3 things that matter most |
| Beautiful design, weak content | Content quality beats formatting |
| No deadline for decision | Include "decision needed by [date]" |
Gather information. Ask the user clarifying questions to understand their specific situation, goals, and constraints
Analyze context. Review the information provided and identify key factors relevant to one pager creator
Develop recommendations. Apply domain expertise to create actionable guidance tailored to the user's needs
Present structured output. Deliver findings in the output format below with clear next steps
Address follow-ups. Answer additional questions and refine recommendations based on feedback
## One Pager Creator Analysis
### Assessment
[Key findings and observations]
### Recommendations
1. [Primary recommendation]
2. [Secondary recommendation]
3. [Additional suggestions]
### Action Items
- [ ] [First action step]
- [ ] [Second action step]
- [ ] [Follow-up task]Incomplete information: Ask clarifying questions before proceeding with recommendations
Conflicting requirements: Prioritize the most critical constraint and note trade-offs
Out of scope requests: Redirect to appropriate specialized skill or professional resource
Beginner vs advanced: Adjust depth and terminology based on user's experience level
Input: "Help me with one pager creator for my current situation"
Output:
Based on your situation, here is a structured approach to one pager creator:
Assessment: Evaluate your current state and identify key areas for improvement
Strategy: Develop a targeted plan based on best practices
Implementation: Execute the plan with specific, measurable steps
Review: Monitor progress and adjust as needed
SKILL.md
342 lines · 1,589 words
The text of SKILL.md is shown as it downloads, under the Apache-2.0 license, by Ferrox Labs. The license is the one in the file's own frontmatter.
Your new bot
One-Pager Creator bot
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