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MURAGE

An AI Chief of Staff and a team that does the work. Free and open source, from Ferrox Labs.

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Business strategy skills

Customer Persona

Produces a detailed buyer persona using Jobs-to-be-Done framework with demographics, pain points, goals, buying triggers, decision criteria, and vocabulary.

Download Murage

Free and open source. macOS, Windows and Ubuntu.

Try it

Add the skill to a bot, then ask your Chief of Staff:

“Use the Customer Persona skill on this: [describe the job, or paste your notes].”

Persona quality is directly proportional to the specificity of inputs. Never produce a persona from a vague description alone.

Skill Guard: clean

Scanned and clear. A bot can use it as soon as you add it.

Subject
Business strategy
Level
intermediate
License
Apache-2.0
strategymarketingplanningresearch

How to use it.

  1. 1

    Download Murage

    Free for Mac, Windows and Ubuntu.

  2. 2

    Add the skill

    Open Settings → Skills and switch on Customer Persona for any bot. Or ask your Chief of Staff to pick skills for a job.

  3. 3

    Give it a job

    The bot reads the skill when the job calls for it, and works the way it lays out.

Teams that use this skill.

  • Marketing AgencyPlan campaigns, prepare brand-consistent content, and review channel performance to set the next priorities.
  • Sales OrgReview the pipeline, investigate stalled deals, and prepare outbound priorities using buyer research and offer analysis.
  • Editorial NewsroomPlan issues and series, research and draft content, and review performance to decide what to publish next.
  • Pre-Mortem RoomChallenge buyer appeal, channel assumptions, and potential failure points, then get a ranked list of fixes.
  • Offer Vetting DeskReview audience fit, offer value, and economics to produce a scored shortlist and reasons to accept or reject each option.
  • Trend DeskResearch the opportunity, check brand fit, and prepare a filming brief with a clear content angle.

Each of these library teams gives its bots this skill. Import one free and look inside first.

Put this skill to work.

  • Decision memoStress-test the big decision before it costs you.
  • Validate an ideaDraft a test of who might pay, before you build it.
  • Skill GuardEvery skill is scanned before a bot can use it.

Questions.

What is the Customer Persona skill?+

Produces a detailed buyer persona using Jobs-to-be-Done framework with demographics, pain points, goals, buying triggers, decision criteria, and vocabulary.

How much does it cost?+

Nothing. It ships with Murage, which is free and open source. Your bots run on the AI plan you already have.

Can I change it?+

Yes. Open it in Settings → Skills to read, edit or duplicate it. Skill Guard scans it again after every edit.

More business strategy skills.

  • Board GovernanceGuide to nonprofit board governance including roles and responsibilities, meeting facilitation, fiduciary duties, committee structure and board recruitment.
  • Brand Health CheckerBrand health assessment evaluating brand perception, consistency, positioning and visual identity.
  • Business Model ValidatorBusiness model viability assessment evaluating revenue model strength, market fit, competitive positioning and risk factors.
  • Community OrganizerGuide to community organizing including issue identification, coalition building, mobilization strategies, meeting facilitation and advocacy campaigns.
  • Competitive Position AnalyzerCompetitive positioning assessment evaluating market position, competitive advantages and SWOT factors.
  • Content Strategy EvaluationContent strategy assessment evaluating content quality, distribution effectiveness, audience alignment and production processes.

All business strategy skills

Give your first job to Murage.

Download the free app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.

Free · Download Murage

No account needed · Runs on the AI plan you already pay for