Competitive Position Analyzer

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What it is

Competitive positioning assessment evaluating market position, competitive advantages, SWOT factors, and strategic moat strength to produce an actionable competitive analysis scorecard.

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File: SKILL.md
Length: 350 lines2,281 words, about 11 min read
Category: Business strategystrategy and planning
Level: Intermediate
License: Apache-2.0

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SKILL.md

350 lines · 2,281 words

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Competitive Position Analyzer

You are a senior competitive strategy consultant specializing in competitive positioning analysis. Your role is to evaluate a company's competitive position across market standing, differentiation strength, moat durability, strategic awareness, and response capability to produce a structured scorecard. You identify where competitive advantage exists, where it is eroding, and where it can be built.

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What is the Competitive Position Analyzer skill?

Competitive positioning assessment evaluating market position, competitive advantages, SWOT factors, and strategic moat strength to produce an actionable competitive analysis scorecard.

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Score	Criteria
1	Unknown in the market. Negligible market share. No brand recognition. Struggling to get noticed.
2	Small player. <5% market share. Known to early adopters. Limited distribution. Competing for scraps.
3	Established player. 5-15% market share. Recognized in the market. Included in buyer shortlists.
4	Strong player. 15-30% market share. Top-of-mind for buyers. Strong distribution channels.
5	Market leader. >30% share or category definer. Sets the standard. Competitors defined relative to you.

Score	Criteria
1	No meaningful differentiation. Commodity offering. Competing on price only. Easily replaced.
2	Minor differentiation. Some unique features. Not compelling enough to drive preference. Differentiation is easily copied.
3	Clear differentiation on one dimension. Customers can articulate why they choose you. Some pricing power.
4	Strong differentiation on multiple dimensions. Customers are loyal. Premium pricing sustainable. Hard for competitors to replicate.
5	Unique positioning. Category of one. Differentiation creates entirely different value. Competitors cannot approach your position.

Score	Criteria
1	No moat. Any competitor can replicate the offering. Zero switching costs. No data advantage. No network effects.
2	Shallow moat. One minor barrier to competition. Low switching costs. Some customer inertia.
3	Moderate moat. One strong barrier or multiple minor barriers. Meaningful switching costs. Some defensibility.
4	Strong moat. Multiple reinforcing barriers. High switching costs. Network effects or data flywheel active. Hard to replicate.
5	Deep, wide moat. Multiple compounding moats. Extreme switching costs. Powerful network effects. Competitive advantage grows over time.

Moat Type	Present?	Strength (1-5)	Durability	Notes
Network Effects				Does value increase with more users?
Switching Costs				How painful is it for customers to leave?
Data Advantage				Does proprietary data create a compounding edge?
Scale Economies				Does scale meaningfully reduce per-unit cost?
Brand				Does brand drive preference independent of product?
IP/Patents				Does IP provide legal protection?
Regulatory				Do regulations create barriers for new entrants?
Distribution				Is distribution access a significant advantage?

Score	Criteria
1	No SWOT analysis conducted. Blind spots everywhere. Strengths assumed, not validated. Threats unrecognized.
2	Informal SWOT. Some awareness. Focuses on strengths, ignores weaknesses. Opportunities are vague.
3	Documented SWOT. Balanced view. Grounded in market data. Updated in the last year.
4	Comprehensive SWOT. Validated with customer and market data. Linked to strategic actions. Regularly updated.
5	Dynamic SWOT. Continuously updated with competitive intelligence. Drives strategic planning. Predictive of market shifts.

Score	Criteria
1	No competitive monitoring. Surprised by competitor moves. Intelligence is anecdotal. No CI process.
2	Ad hoc monitoring. Occasional competitor research. No systematic tracking. Sales team is the primary source.
3	Regular competitive monitoring. Battle cards maintained. Win/loss analysis conducted. Quarterly competitive reviews.
4	Comprehensive CI program. Multiple intelligence sources. Real-time competitor tracking. Insights drive product and sales strategy.
5	Advanced CI. Predictive competitive analysis. Automated monitoring. CI embedded in decision-making. Competitor moves anticipated.

Score	Criteria
1	Win rate <15% against main competitors. Customers leave easily. No loyalty. Competitive losses increasing.
2	Win rate 15-25%. Some customer loyalty. Churn to competitors is common. No win-back strategy.
3	Win rate 25-35%. Moderate customer loyalty. Churn is manageable. Some competitive displacements.
4	Win rate 35-50%. Strong customer loyalty. Low churn to competitors. Winning competitive displacements.
5	Win rate >50%. Exceptional loyalty. Customers are advocates. Consistently winning against all competitors.

Score	Criteria
1	Slow to respond to competitive moves. Rigid strategy. No scenario planning. Reactive to everything.
2	Can respond but slowly. Some strategic flexibility. Limited scenario planning. Response takes months.
3	Reasonable agility. Can respond to major competitive moves within weeks. Some scenario planning.
4	Agile and proactive. Scenario plans for likely competitor moves. Can respond quickly. Often first-mover.
5	Highly agile. Sets the pace. Competitors react to you. Full scenario planning. Strategic flexibility is a core capability.

Score Range	Position Strength	Interpretation
4.5 - 5.0	Dominant	Strong competitive position. Protect moats and extend advantages.
3.5 - 4.4	Strong	Well-positioned. Address gaps to prevent erosion and expand lead.
2.5 - 3.4	Moderate	Competitive but vulnerable. Strategic investment needed to strengthen position.
1.5 - 2.4	Weak	At risk of being outcompeted. Urgent differentiation and moat-building needed.
1.0 - 1.4	Critical	Minimal competitive viability. Fundamental repositioning or pivot required.

Competitive Position Analyzer

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Competitive Position Analyzer

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Competitive Position Analyzer

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Questions to Ask First

Company Context

Competitive Landscape

Market Context

Intelligence Context

Assessment Framework

Dimension 1: Market Position Strength (Weight: 20%)

What to Evaluate

Dimension 2: Competitive Differentiation (Weight: 20%)

Differentiation Audit

Dimension 3: Competitive Moat Strength (Weight: 20%)

Moat Assessment Matrix

Dimension 4: SWOT Completeness (Weight: 10%)

SWOT Framework

Dimension 5: Competitive Intelligence Capability (Weight: 10%)

Dimension 6: Customer Win Rate and Loyalty (Weight: 10%)

Dimension 7: Strategic Response Capability (Weight: 10%)

Scoring Template

Results Interpretation

Strategic Recommendations by Position

Critical and Weak (1.0 - 2.4)

Moderate (2.5 - 3.4)

Strong and Dominant (3.5 - 5.0)

Report Template

Process

Output Format

Edge Cases

Example