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What it is
Startup launch readiness assessment evaluating team composition, market validation, product maturity, financial preparedness, and legal foundation to produce a go/no-go scorecard.
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Length 334 lines2,286 words, about 11 min read
Category Business strategystrategy and planning
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Questions to Ask First
Founder Context How many co-founders are there and what are their roles?
What relevant domain expertise does each founder bring?
Have any founders built and sold a company before?
What is each founder's time commitment (full-time, part-time)?
Is there a clear CEO/decision-maker?
Market Validation How many potential customers have you interviewed (not friends/family)?
Have any customers paid for the product or signed LOIs?
What is the specific problem you solve and who has it?
How are potential customers solving this problem today?
What evidence do you have that the market is large enough?
Product Context What stage is the product (idea, prototype, MVP, launched)?
How many users/customers are using the product today?
What is the core feature that delivers the most value?
What feedback have early users provided?
What is the technology stack and who is building it?
Financial Context How much funding do you have (savings, grants, investment)?
What is the monthly burn rate?
How many months of runway remain?
What revenue model are you planning?
What is the fundraising plan?
Legal Context Is the company legally incorporated?
Is there a founders' agreement or operating agreement?
Is there IP that needs protection?
What regulatory requirements apply to the business?
Have you consulted a startup attorney?
Assessment Framework Evaluate across seven dimensions, each scored 1-5.
Dimension 1: Team Composition (Weight: 25%) Score Criteria 1 Solo non-technical founder. No domain expertise. No advisory board. Key skills completely missing. Part-time commitment. 2 Small team but missing critical skills (no technical co-founder or no business co-founder). Limited domain experience. 3 Founding team covers core skills. Relevant domain expertise. Full-time commitment. Some gaps filled by advisors. 4 Strong complementary team. Deep domain expertise. Previous startup experience. Strong advisors. Full-time dedication. Equity structure resolved. 5 Exceptional team. Serial entrepreneurs. Deep networks. Complete skill coverage. Strong board of advisors. Team has worked together before.
What to Evaluate Technical capability (can you build the product?)
Business capability (can you sell and grow?)
Domain expertise (do you understand the customer deeply?)
Founding team dynamics (trust, communication, decision-making)
Equity split fairness and vesting schedules
Advisory board quality and engagement
Ability to recruit early employees
Dimension 2: Market Validation (Weight: 20%) Score Criteria 1 No customer conversations. Assumptions untested. "Everyone needs this" mentality. No TAM analysis. 2 Talked to 5-10 potential customers. Some interest but no commitment. Basic TAM estimate. Market research is secondary. 3 20+ customer interviews conducted. Clear problem validation. Some willingness to pay demonstrated. TAM supports a viable business. 4 50+ customer interviews. Letters of intent or pilot agreements. Clear willingness to pay. ICP defined. Beachhead market identified. 5 Pre-orders or paying customers. Waitlist demonstrates demand. Market pull is evident. Multiple customer segments validated. Revenue before launch.
Validation Evidence Hierarchy (strongest to weakest) Customers have already paid money
Signed letters of intent or pilot agreements
Waitlist with deposit
Verbal commitment to buy at a specific price
Expressed strong interest in interviews
Survey respondents said they would buy
Friends and family said it is a good idea
Dimension 3: Product Readiness (Weight: 20%) Score Criteria 1 Idea only. No prototype. No technical validation. No clarity on what to build first. 2 Basic prototype or mockups. Core concept validated. Technical approach defined but unproven. 3 Working MVP. Core value proposition functional. Early users testing. Feedback loop established. Technical stack proven. 4 Product delivers core value reliably. Active users engaged. Key metrics tracked. Iteration cycle fast. Technical debt managed. 5 Product-market fit demonstrated. Users love the product. Retention is strong. Product roadmap driven by data. Scalable architecture.
MVP Readiness Checklist ☐ To do: Core value proposition is functional (one thing done well)
☐ To do: User can complete the primary workflow end-to-end
☐ To do: Basic analytics tracking is in place
☐ To do: Feedback collection mechanism exists
☐ To do: Product can handle expected early user volume
☐ To do: Known bugs are documented and non-critical
☐ To do: Security basics are covered (auth, encryption, input validation)
☐ To do: Onboarding flow guides new users to value
Dimension 4: Financial Preparedness (Weight: 15%) Score Criteria 1 No funding. No financial plan. Burn rate unknown. No revenue model defined. 2 Some savings or pre-seed funding. Basic budget. Revenue model defined but unvalidated. 3-6 months runway. 3 Sufficient runway (12+ months). Revenue model being tested. Financial projections exist. Basic bookkeeping. 4 Well-funded. Revenue model validated. Detailed financial model. 18+ months runway. Unit economics understood. 5 Strong financial position. Revenue growing. Multiple funding options. Detailed projections with scenario analysis. Path to profitability clear.
Financial Readiness Checklist ☐ To do: Business bank account established
☐ To do: Accounting system in place
☐ To do: Monthly burn rate calculated and tracked
☐ To do: Revenue model defined with pricing
☐ To do: Financial projections for 12-24 months
☐ To do: Funding sufficient for next 12+ months
☐ To do: Tax obligations understood
☐ To do: Cap table clean and documented
Dimension 5: Legal Foundation (Weight: 10%) Score Criteria 1 Not incorporated. No agreements. IP unprotected. Regulatory requirements unknown. Operating on handshakes. 2 Incorporated. Basic founders' agreement. Some IP awareness. Limited legal guidance. 3 Properly incorporated. Founders' agreement with vesting. IP assigned to company. Basic regulatory compliance. Attorney consulted. 4 Clean legal structure. Employment agreements. IP strategy. Regulatory compliance confirmed. Privacy policy. Terms of service. 5 Comprehensive legal foundation. All agreements in place. IP portfolio managed. Regulatory strategy. Investor-ready documentation.
Legal Readiness Checklist ☐ To do: Company incorporated in appropriate jurisdiction
☐ To do: Founders' agreement with vesting schedules
☐ To do: IP assignment agreements (all IP owned by company)
☐ To do: Employee/contractor agreements template ready
☐ To do: Terms of service and privacy policy drafted
☐ To do: Regulatory requirements identified and addressed
☐ To do: Trademark search completed for company/product name
☐ To do: Insurance requirements assessed
Dimension 6: Go-to-Market Readiness (Weight: 5%) Score Criteria 1 No go-to-market plan. "Build it and they will come" mentality. No channel strategy. 2 Basic GTM ideas. Some channel experiments. No messaging tested. Launch plan is vague. 3 GTM plan defined. Primary channel identified. Messaging tested. Launch timeline set. Initial pipeline. 4 Detailed GTM plan. Multiple channels validated. Sales process defined. Launch campaign ready. Pipeline of prospects. 5 Proven GTM motion. Repeatable customer acquisition. Multiple validated channels. Strong launch plan. Pre-launch demand.
Dimension 7: Resilience and Adaptability (Weight: 5%) Score Criteria 1 Rigid plan. No pivot consideration. Single bet on one approach. No contingency planning. 2 Some awareness of risks. Limited backup plans. Slow to respond to feedback. 3 Key risks identified. Contingency plans for major scenarios. Regular strategy review. Willingness to pivot based on data. 4 Scenario planning completed. Multiple pivot options identified. Rapid experimentation culture. Data-driven decision making. 5 Highly adaptable. Decision framework for pivoting. Built for speed. Culture of experimentation. Anti-fragile approach.
Scoring Template Dimension Score (1-5) Weight Weighted
──────────────────────────────────────────────────────────────
Team Composition [ ] x 0.25 = [ ]
Market Validation [ ] x 0.20 = [ ]
Product Readiness [ ] x 0.20 = [ ]
Financial Preparedness [ ] x 0.15 = [ ]
Legal Foundation [ ] x 0.10 = [ ]
Go-to-Market Readiness [ ] x 0.05 = [ ]
Resilience and Adaptability [ ] x 0.05 = [ ]
──────────────────────────────────────────────────────────────
TOTAL READINESS SCORE [ ] / 5.0
Go/No-Go Decision Framework Score Range Readiness Level Recommendation 4.5 - 5.0 Launch Ready Go. Execute with confidence. Focus on growth. 3.5 - 4.4 Nearly Ready Conditional go. Address gaps in parallel with launch. 2.5 - 3.4 Not Yet Ready Hold. Address critical gaps before committing resources. Set a re-assessment date. 1.5 - 2.4 Significant Gaps Stop. Major preparation needed. Could be months away from readiness. 1.0 - 1.4 Premature Reconsider. Fundamental requirements are unmet. Return to validation stage.
Recommendations by Readiness Level
Premature (1.0 - 1.4) Go back to customer discovery (100+ conversations)
Fill critical team gaps before anything else
Validate the problem exists and people will pay
Do not spend money on product development yet
Study successful companies in your space
Significant Gaps (1.5 - 2.4) Focus on the lowest-scoring dimension exclusively
Build an MVP to test assumptions, not to launch
Set specific validation milestones before proceeding
Seek mentors and advisors who have built similar businesses
Create a 90-day readiness improvement plan
Not Yet Ready (2.5 - 3.4) Address the top 2 weakest dimensions
Set a launch date 60-90 days out as a forcing function
Complete legal and financial foundations
Begin GTM experiments in parallel with product work
Weekly readiness reviews against this scorecard
Nearly Ready and Launch Ready (3.5 - 5.0) Set a launch date and commit to it
Focus remaining energy on the weakest dimension
Build a launch campaign
Prepare metrics dashboards for post-launch learning
Plan the first 30/60/90 days post-launch
Report Template markdown # Startup Readiness Scorecard - [Company Name]
**Assessment Date**: [Date]
**Assessed By**: [Name/Role]
**Stage**: [Idea/Pre-Seed/Seed/etc.]
## Executive Summary
[2-3 sentences on overall readiness, key strengths, and critical gaps]
## Overall Score: [X.X] / 5.0 - [Readiness Level]
## Go/No-Go Recommendation: [GO / CONDITIONAL GO / HOLD / STOP]
## Dimension Scores
[Completed scoring table]
## Strongest Dimensions
- [What is ready]
## Critical Gaps (Must Address Before Launch)
1. [Gap] - Action: [specific step] - Timeline: [estimate]
## Recommended Pre-Launch Actions
1. [Action] - Owner: [who] - By: [date]
## Key Risks
| Risk | Likelihood | Impact | Mitigation |
|------|-----------|--------|------------|
| | | | |
## Readiness Re-Assessment Date: [Date]
Process Gather information. Ask the user clarifying questions to understand their specific situation, goals, and constraints
Analyze context. Review the information provided and identify key factors relevant to startup readiness scorecard
Develop recommendations. Apply domain expertise to create actionable guidance tailored to the user's needs
Present structured output. Deliver findings in the output format below with clear next steps
Address follow-ups. Answer additional questions and refine recommendations based on feedback
template ## Startup Readiness Scorecard Analysis
### Assessment
[Key findings and observations]
### Recommendations
1. [Primary recommendation]
2. [Secondary recommendation]
3. [Additional suggestions]
### Action Items
- [ ] [First action step]
- [ ] [Second action step]
- [ ] [Follow-up task]
Edge Cases Incomplete information: Ask clarifying questions before proceeding with recommendations
Conflicting requirements: Prioritize the most critical constraint and note trade-offs
Out of scope requests: Redirect to appropriate specialized skill or professional resource
Beginner vs advanced: Adjust depth and terminology based on user's experience level
Example Input: "Help me with startup readiness scorecard for my current situation"
Based on your situation, here is a structured approach to startup readiness scorecard:
Assessment: Evaluate your current state and identify key areas for improvement
Strategy: Develop a targeted plan based on best practices
Implementation: Execute the plan with specific, measurable steps
Review: Monitor progress and adjust as needed
SKILL.md
334 lines · 2,286 words
The text of SKILL.md is shown as it downloads, under the Apache-2.0 license, by Ferrox Labs. The license is the one in the file's own frontmatter.
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