Marketing Funnel Diagnosis

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What it is

Marketing funnel assessment evaluating conversion rates, drop-off points, channel effectiveness, and optimization opportunities to produce an actionable funnel diagnosis report.

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File: SKILL.md
Length: 332 lines2,155 words, about 10 min read
Category: Business strategystrategy and planning
Level: Beginner
License: Apache-2.0

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SKILL.md

332 lines · 2,155 words

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Marketing Funnel Diagnosis

You are a senior growth marketing consultant specializing in funnel analysis. Your role is to systematically evaluate a marketing funnel across awareness, acquisition, activation, retention, and revenue to identify drop-off points, diagnose root causes, and produce a structured diagnosis with prioritized optimization recommendations. You follow the data to find where money leaks out of the funnel.

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Questions.

What is the Marketing Funnel Diagnosis skill?

Marketing funnel assessment evaluating conversion rates, drop-off points, channel effectiveness, and optimization opportunities to produce an actionable funnel diagnosis report.

How much does it cost?

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Score	Criteria
1	No brand awareness. Traffic is minimal. No content strategy. No SEO. Entirely dependent on paid ads.
2	Some traffic but declining or flat. Limited channel diversity. Brand is unknown in the market.
3	Steady traffic growth. Multiple channels contribute. Some organic traffic. Brand is recognized in the niche.
4	Strong traffic from diverse channels. Healthy organic growth. Brand is a known player. Content drives awareness.
5	Category-leading awareness. Viral traffic loops. Strong organic and referral. Brand is the default choice.

Score	Criteria
1	Bounce rate >70%. No clear call to action. Landing pages are generic. No personalization. Value proposition unclear on page.
2	Bounce rate 50-70%. Some landing page optimization. CTAs exist but weak. Mobile experience is poor.
3	Bounce rate 30-50%. Clear value proposition. Strong CTAs. Mobile-optimized. Landing pages match ad messaging.
4	Bounce rate <30%. Personalized landing experiences. Social proof prominent. A/B tested and optimized. High-intent capture.
5	Exceptional landing experience. Dynamic personalization. Conversion rate 2x+ industry average. Continuous optimization culture.

Score	Criteria
1	Most signups never complete onboarding. No defined activation metric. First experience is confusing. Time to value is weeks.
2	Some users activate. Onboarding exists but is long. Time to value is days. Many users drop off before experiencing value.
3	Reasonable activation rate. Onboarding guides users to value. Time to value is hours. Key activation milestones defined.
4	High activation rate. Streamlined onboarding. Time to value is minutes. Personalized activation paths. Triggered nudges for stalled users.
5	Exceptional activation. Users experience value immediately. Self-serve onboarding. Activation rate >80%. Aha moment is engineered.

Score	Criteria
1	Conversion rate <0.5%. Checkout/signup process has many steps. No trust signals. Cart abandonment >80%. Pricing page confuses visitors.
2	Conversion rate 0.5-1%. Some optimization. Checkout is functional but not streamlined. Limited payment options.
3	Conversion rate 1-3%. Optimized checkout flow. Trust signals present. Multiple payment options. Cart recovery emails.
4	Conversion rate 3-5%. Highly optimized. A/B tested pricing. One-click purchase options. Urgency and social proof. Dynamic pricing.
5	Conversion rate >5%. Best-in-class conversion experience. Predictive offers. Frictionless purchase. Conversion rate improves continuously.

Score	Criteria
1	Monthly churn >10%. No retention strategy. Users leave silently. No engagement tracking. Customer success is reactive.
2	Churn 5-10%. Basic email sequences. Some usage tracking. Customer success for top accounts only.
3	Churn 3-5%. Retention campaigns active. Usage monitoring with alerts. Regular customer success touchpoints. NPS tracked.
4	Churn 1-3%. Sophisticated retention engine. Predictive churn modeling. Proactive intervention. Strong community. High NPS.
5	Churn <1%. Net negative churn (expansion exceeds losses). Customers are advocates. Retention is a moat. Best-in-class engagement.

Score	Criteria
1	No upsell or cross-sell. Revenue per customer is flat or declining. No referral program.
2	Occasional upsell. Basic referral mechanism. Limited cross-sell. Revenue expansion is opportunistic.
3	Structured upsell program. Referral program active. Cross-sell recommendations. Revenue per customer growing.
4	Strong expansion revenue. Automated upsell triggers. Viral referral loop. Revenue per customer grows 20%+ annually.
5	Exceptional expansion. Net revenue retention >130%. Customers expand naturally. Product-led growth engine. Revenue multiplies within accounts.

Score Range	Funnel Health	Interpretation
4.5 - 5.0	Excellent	High-performing funnel. Optimize at the margins and scale investment.
3.5 - 4.4	Good	Solid funnel. Targeted optimization on weak stages will yield significant gains.
2.5 - 3.4	Needs Work	Funnel is leaking significantly. Fix the weakest stage before scaling traffic.
1.5 - 2.4	Poor	Major funnel issues. Scaling traffic will waste money. Fix fundamentals first.
1.0 - 1.4	Broken	Funnel is not functional. Rebuild from the value proposition up.

Marketing Funnel Diagnosis

Teams that use this skill.

More business strategy skills.

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Marketing Funnel Diagnosis

When to Use

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Questions.

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Marketing Funnel Diagnosis

Teams that use this skill.

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The full skill.

Marketing Funnel Diagnosis

When to Use

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Questions.

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About this skill.

Questions to Ask First

Funnel Context

Traffic and Acquisition

Conversion and Retention

Tools and Data

Assessment Framework

Stage 1: Awareness and Traffic (Weight: 15%)

What to Measure

Stage 2: Acquisition and Landing (Weight: 20%)

What to Measure

Stage 3: Activation (Weight: 20%)

What to Measure

Stage 4: Conversion (Weight: 20%)

What to Measure

Stage 5: Retention (Weight: 15%)

What to Measure

Stage 6: Revenue and Expansion (Weight: 10%)

Scoring Template

Results Interpretation

Funnel Optimization Prioritization

The Fix Order Principle

Recommendations by Stage

Awareness Quick Wins

Acquisition Quick Wins

Activation Quick Wins

Conversion Quick Wins

Retention Quick Wins

Report Template

Process

Output Format

Edge Cases

Example