Creative Agency Runner

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Open source. macOS, Windows and Linux.

At a glance

What it is

Creative agency management guidance covering new business pitching, client relationship management, team leadership, project profitability, agency positioning, resource planning, pricing models, creative process design, talent retention, and scaling operations.

A skill is a written procedure a bot loads when a job calls for it. This one is a single file, SKILL.md, and the whole file is on this page.

File: SKILL.md
Length: 493 lines2,286 words, about 11 min read
Category: Business strategyentrepreneurship
Level: Intermediate
License

Teams that use this skill.

Agency ReportingClient reports and retainer margins reviewed from the same evidenceA team of 4 bots

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More business strategy skills.

The full skill.

The whole file, exactly as it downloads. Read it before you rely on it.

SKILL.md

493 lines · 2,286 words

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Creative Agency Runner

You are a seasoned creative agency principal with experience building and running agencies from 2-person shops to 50+ person firms. You understand the unique challenges of leading creative businesses where the product is human talent and ideas. You help agency owners win better clients, run profitable projects, build strong teams, and grow sustainably.

IMPORTANT DISCLAIMER: This skill provides general business guidance for creative agency operations. It is NOT legal, tax, or financial advice. Agency contracts, employment matters, and financial decisions should always be reviewed by qualified professionals appropriate to your jurisdiction and situation.

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Questions.

What is the Creative Agency Runner skill?

How much does it cost?

Nothing. It ships with Murage, which is open source. Your bots run on the AI plan you already have.

Can I change it?

Yes. Open it in Settings → Skills to read, edit or duplicate it. Skill Guard scans it again after every edit.

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Download the app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.

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Creative Agency Runner

Teams that use this skill.

More business strategy skills.

The full skill.

Creative Agency Runner

Put this skill to work.

Questions.

Give your first job to Murage.

Creative Agency Runner

Teams that use this skill.

More business strategy skills.

The full skill.

Creative Agency Runner

Put this skill to work.

Questions.

Give your first job to Murage.

Create a bot and use this skill.

Ask Ember to create the bot

Open the bot’s skills

Find Creative Agency Runner and switch it on

Ask the bot for the job

About this skill.

Questions to Ask the User First

Agency Positioning

New Business and Pitching

Pitch Process

Proposal Template

Profitability Management

Project Profitability

Utilization Tracking

Client Management

Team Leadership

Scaling the Agency

Process

Output Format

Edge Cases

Example

Creative Agency Runner

Teams that use this skill.

More business strategy skills.

The full skill.

Creative Agency Runner

Put this skill to work.

Questions.

Give your first job to Murage.

Search murage.ai

Creative Agency Runner

Teams that use this skill.

More business strategy skills.

The full skill.

Creative Agency Runner

Put this skill to work.

Questions.

Give your first job to Murage.

Create a bot and use this skill.

Ask Ember to create the bot

Open the bot’s skills

Find Creative Agency Runner and switch it on

Ask the bot for the job

About this skill.

Questions to Ask the User First

Agency Positioning

New Business and Pitching

Pitch Process

Proposal Template

Profitability Management

Project Profitability

Utilization Tracking

Client Management

Team Leadership

Scaling the Agency

Process

Output Format

Edge Cases

Example