On their own
- Search and read public sources
- Score each company against your rules
- Write the brief and an opening line
- Save the list to a project
Sales
Know the buyer before you ever hit send.
Hand over a list of companies. A research team reads each one, finds the reason they might need you, and writes a one-card brief with a first line worth opening.
Free and open source. macOS, Windows and Ubuntu.
Prospect research
Research these 25 companies. For each one: what they do, what changed lately, why they might need us, and one opening line. Contact nobody.
Your Chief of Staff put a team on it
- Research
- Sales
- Copy
25 companies, researched
- 18 fit your rules, ranked by fit
- 7 set aside, each with the reason
- Top fit: Brightline Logistics hired a new ops VP in August
- An opening line for each of the 18
Needs your answer
Draft first messages to the top five for your review?
An example of the job. Your team works on your own work.
The team it puts on it.
Your Chief of Staff picks the specialists the job needs. Each one has its own role, instructions and engine.
Research
Reads each company’s site, news, job posts and public profiles
Sales
Scores the fit against your ideal customer and ranks the list
Copy
Writes one opening line per company that proves you did the homework
How it runs.
- Step 1Give it the listPaste company names, drop in a spreadsheet, or describe who you sell to and let it build the list.
- Step 2Say what a fit looks likeSize, industry, a trigger like a new hire or a funding round. It keeps this as the scoring rule.
- Step 3A card per companyWhat they do, what changed, why now, and the line to open with. Weak fits are set aside with the reason.
- Step 4You pick who to contactTake the ranked list into your own outreach, or ask the team to draft the first message for your review.
What the team does, and what waits for you.
Waits for you
- Messaging anyone
- Adding people to your CRM
Start from a ready-made team.
From Murage’s library. Import one, look inside, and give it your brief.
- Cold-Pitch BenchResearch the buyer, challenge a generic pitch, and draft an outreach sequence tailored to that prospect's situation.4 bots
- Lead-Gen Outbound SquadDefine your ideal customer, research a prospect list, and prepare a personalized sequence with a plan for handling replies.4 bots
- Cold OutboundDefine your audience and offer, then prepare personalized messages and follow-ups for your review.3 bots
- First CustomersSharpen your target audience, prepare outreach and sales copy, and choose practical channels for initial conversations.4 bots
Skills the ready-made teams load.
What the library teams above bring with them. Skill Guard scans each one.
- Discovery callIf the deck comes first, push back: discovery before pitch.
- Objection handlingAnswer the objections buyers raise, such as price, timing or a boss's sign-off, by working out what each one says about the deal.
- Close and next stepEvery meaningful conversation ends in one of four outcomes; only two count.
- Audience discovery & JTBD segmentationYou have raw material (interview transcripts, sales-call notes, support tickets, churn surveys) and need to turn it into segments the team can write to, price to, and channel to.
- Market ResearcherComprehensive market research including TAM/SAM/SOM analysis, primary and secondary research methods and customer persona creation.
- Ticket triageSort incoming tickets by urgency and draft replies from your support material.
What you need.
What it takes to run this job. The Murage app is free; your AI provider bills you as usual.
- Murage and an AI engine (your existing Claude or ChatGPT plan, or an API key)
- Nothing to connect for the research. Google Sheets or your CRM through Flux Router credits or your own connected-apps key, if you want the list read from or saved there
Rather have it set up for you?
We build your first prospect research team with you, connect your tools and write your House Rules. Tell us what you need and we’ll quote before anything is booked.
Questions about prospect research.
Is this a contact database?
No. It researches public sources and writes briefs. It does not sell or look up private contact details.
Can it write the whole outreach sequence?
Yes. The Lead-Gen Outbound Squad and Cold Outbound teams draft sequences for your review. Messaging someone new stops and asks, even on Full access.
Prospect research: hand it to a team tonight.
Give your first job to Murage.
Download the free app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.
No account needed · Runs on the AI plan you already pay for