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MURAGE

An AI Chief of Staff and a team that does the work. Free and open source, from Ferrox Labs.

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AI for marketing agencies

Stop rebuilding the same client report every Friday.

Client reports, ad account audits, content batches and pitch research. Give each client its own Murage team with its own memory of their voice and goals. Your people review and ship.

Download Murage

Free and open source. macOS, Windows and Ubuntu.

An example view. The teams are real, from the library. None of them is running yet.

Murage · Marketing agencies
Chief of Staff5 teams ready to import

Teams

Marketing AgencyPlan campaigns, prepare brand-consistent content, and review channel performance to set the next priorities.
Paid Ads War RoomDevelop the offer, creative copy, channel structure, and measurement plan, then review whether to stop, keep, or scale after results arrive.
Ad Account MechanicFind weak spots in the funnel, assess spend and offers, and get a weekly action plan with fresh creative ideas.
Content PipelineProduce three channel-appropriate versions through copy, brand, and quality review.
SEO Content Engine RoomResearch keyword clusters, build an editorial calendar, and produce an optimized draft with a quality review.
A marketing agency founder in a rust shirt holds a coffee and studies printed photos spread across a long table in a sunlit Barcelona loft studio, empty chairs around her.

Where the week goes.

  • Margins live in the busywork. Reports, research and first drafts eat the hours you can’t bill for.

  • Every client sounds different. Keeping voice, history and preferences straight across accounts is a job on its own.

  • Reporting day. The same report, rebuilt by hand, for every client, every week.

Hand this off first: weekly client report

“Every Friday at 2, read this week’s exports in the Acme folder. Draft the client report in last week’s format: what moved, why, and three recommendations. Show the numbers behind each claim.”

  • One project per client keeps reports, memory and voice separate. An account manager checks and sends.

More jobs to hand off.

Each job starts with one sentence to your Chief of Staff, and ends with a draft or a question for you.

  • Ad account audit

    It audits exports or connected accounts and proposes changes. Your media buyer makes them.

    “Here’s last month’s Meta and Google Ads export for Brightside. Flag wasted spend, tired creative and tracking gaps. Draft the changes but don’t make them.”

  • Content batch

    Drafts in the client’s voice. Posting publicly stops for approval.

    “Using the Brightside brand guide, draft next week’s posts: three LinkedIn, five Instagram captions and one email. Match last month’s best performers.”

  • Pitch research

    Uses live web search. It says what it found; check anything you quote.

    “We pitch Harbor Outdoor on Tuesday. Research the company, their current marketing, their three closest competitors and where we could help. One page.”

  • Competitor watch for a client

    A dated change brief while your computer is on. Quiet weeks stay quiet.

    “Every Monday, check Brightside’s three competitors’ pricing pages, blogs and ads library. Tell me only what changed.”

See the jobs in detail.

  • Weekly reportEvery client report drafted by Friday afternoon.“Every Friday at 2, read this week’s exports in each client folder and draft the client report in last week’s format: what moved, why, and three recommendations, with the numbers behind each.”See the job in detail
  • Ad account auditEvery campaign over your CPA target, flagged on Monday.“Every Monday at 8, audit last week’s Meta and Google Ads export. Flag anything with CPA over $40, say what to cut, keep and test, and give me three new hooks. Don’t touch the accounts.”See the job in detail
  • Content draftsA week of posts, drafted in your voice.“Using the Brightside brand guide, draft next week’s posts: three LinkedIn posts, five Instagram captions and one email. Match last month’s best performers.”See the job in detail
  • Prospect researchKnow the brand before the pitch meeting.“Research these 15 brands we could pitch. For each: what they sell, how they market today, what changed lately, and where we could help. Contact nobody.”See the job in detail
  • Competitor watchA daily check on a client’s competitors.“Every weekday at 9, check Brightside’s three competitors’ pricing pages, blogs and ad libraries. Compare with the last check and tell me what changed, with links.”Runs as a daily routine while your computer is on.See how it runs

Why this team fits the work.

  • Why it fits this work

    Each client’s brand guide, read first.

    Put a client’s brand guide and best past work in its project, and write team instructions every bot on that client’s team reads before it drafts a word.

  • Runs the agents you already pay for.

    Claude Code, Codex, Hermes and more, each bot on the engine that suits its job. Keep the one you use; Murage puts them on one team, and you can switch any bot’s engine later.

  • Free, on the plan you already have.

    The Murage app is free. Your team runs on the AI plan you already pay for, and a busy team uses its allowance faster. Connected apps and voice use optional Flux Router credits or your own keys.

  • A team that splits the job and brings back each part.

    Your Chief of Staff hands each part of the job to a specialist, can run it on a schedule, and gives you the draft.

  • You hold the stop line.

    New bots start on Ask. On Full access, a bot stops before messaging anyone new, posting publicly, paying, or deleting outside its folder, unless you have allowed it for that task. Replies in an existing conversation go ahead on Auto and Full access. No limits turns the stop line off. On Hermes and other ACP engines, Ask and the stop line cover only what the engine asks Murage about: shell commands and file edits.

Ready-made teams to start from.

From Murage’s library. Look inside any team before you import it.

  • Marketing AgencyPlan campaigns, prepare brand-consistent content, and review channel performance to set the next priorities.
  • Paid Ads War RoomDevelop the offer, creative copy, channel structure, and measurement plan, then review whether to stop, keep, or scale after results arrive.
  • Ad Account MechanicFind weak spots in the funnel, assess spend and offers, and get a weekly action plan with fresh creative ideas.
  • Content PipelineProduce three channel-appropriate versions through copy, brand, and quality review.
  • SEO Content Engine RoomResearch keyword clusters, build an editorial calendar, and produce an optimized draft with a quality review.
  • Hook LabProduce and rank 15 to 20 hook options using audience research, brand fit, and a quality review.

Questions about AI for marketing agencies.

How can AI help a marketing agency?+

It drafts the recurring work: client reports, ad audits, content batches and pitch research, with a separate team and memory per client. Your people review, decide and ship.

Can AI change our clients’ ad campaigns?+

Ask it to draft the changes, not make them. New bots start in Ask mode, so every action a bot tells Murage about waits for you until you choose otherwise. On Hermes and other ACP engines, Ask and the stop line cover only what the engine asks Murage about: shell commands and file edits.

Can I keep client work separate?+

Yes. Use a project per client, and each keeps its own files, conversations, bots and memory.

Can my whole team use it?+

Yes, each person on their own computer. Build the team once, export it, and everyone on your team imports the same bots, skills and routines. Logins never travel with it. Each person’s Chief reaches them in Slack, Discord or Telegram, and bots can post drafts to your team’s Slack channels through connected apps, with your approval and up to five labeled accounts per app. Shared, always-on workspaces come with Murage Cloud, which isn’t open yet.

How much does AI for marketing agencies cost with Murage?+

Murage is free and open source, and your agents run on the AI plan you already pay for. Connected apps like Gmail use Flux Router credits or your own connected-apps key.

Rather have it set up for you?

We build your first team with you, connect your tools and write your House Rules. Tell us what you need and we’ll quote before anything is booked.

Get it set up for youPartner program: apply for the founding cohort

Related industries.

  • Content creators and YouTubers
  • Course creators
  • Photographers and creative studios
  • Coaches and consultants
  • Ecommerce and Shopify stores
  • SaaS startups
  • B2B sales teams
  • Nonprofits
  • All industries

Start with one job this week: weekly client report.

Give your first job to Murage.

Download the free app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.

Free · Download Murage

No account needed · Runs on the AI plan you already pay for