On their own
- Read exports and sheets
- Find wasted spend
- Write the action plan
- Draft new hooks and angles
Marketing and content
Every campaign over your CPA target, flagged on Monday.
Every Monday an ads team reads last week’s results, flags the campaigns that are wasting money, and writes a short action plan with fresh creative ideas. You make the changes.
Free and open source. macOS, Windows and Ubuntu.
Ad account audit
Every Monday at 8, audit last week’s Meta and Google Ads export. Flag anything with CPA over $40, say what to cut, keep and test, and give me three new hooks. Don’t touch the accounts.
Your Chief of Staff put a team on it
- Analyst
- Offer
- Copy
- Channels
Ads, last week
- Spend $4,210 at a $36 CPA overall
- Cut: 2 ad sets over $40 CPA, $610 spent
- Keep: the testimonial video at a $22 CPA
- Test: three new hooks, written
Needs your answer
Write the three hooks up as full ads?
An example of the job. Your team works on your own work.
The team it puts on it.
Your Chief of Staff picks the specialists the job needs. Each one has its own role, instructions and engine.
Analyst
Reads the numbers and finds the leaks, with the work shown
Offer
Checks whether the problem is the ad, the page or the offer
Copy
Writes new hooks and angles to test
Channels
Says where the budget would work harder
How it runs.
- Step 1Bring the numbersDrop last week’s export into the project, or keep a Google Sheet it can read.
- Step 2Set your thresholdsTarget CPA, minimum spend before judging, what counts as fatigue.
- Step 3A one-page planCut, keep, test: each with the numbers behind it and new creative to try.
- Step 4You change the accountIt never touches your ad accounts. You make the changes you agree with.
What the team does, and what waits for you.
Waits for you
- Every change to your ad accounts (you make them yourself)
Start from a ready-made team.
From Murage’s library. Import one, look inside, and give it your brief.
- Ad Account MechanicFind weak spots in the funnel, assess spend and offers, and get a weekly action plan with fresh creative ideas.4 bots
- Paid Ads War RoomDevelop the offer, creative copy, channel structure, and measurement plan, then review whether to stop, keep, or scale after results arrive.4 bots
- Growth LoopDiagnose the biggest constraint using customer and performance evidence, then prioritize a growth experiment.3 bots
Skills the ready-made teams load.
What the library teams above bring with them. Skill Guard scans each one.
- Marketing Funnel DiagnosisMarketing funnel assessment evaluating conversion rates, drop-off points and channel effectiveness.
- SaaS Metrics AnalystSaaS business metrics analysis covering MRR, ARR, churn rates, customer lifetime value, cohort analysis, unit economics, and dashboard design.
- Conversion Rate OptimizerSystematic CRO methodology covering conversion audits, hypothesis generation, A/B and multivariate testing, heatmap and session recording analysis.
- Pricing StrategistStrategic pricing guidance covering cost-plus, value-based, competitive, freemium, tiered, and usage-based models and with psychological pricing tactics.
- Pricing Strategy AuditPricing strategy assessment evaluating pricing model effectiveness, competitive positioning, value alignment and discount practices.
- Community Led GrowthCommunity-led growth strategy advisor covering community platform selection, engagement frameworks, ambassador programs and community flywheel mechanics.
What you need.
What it takes to run this job. The Murage app is free; your AI provider bills you as usual.
- Murage and an AI engine (your existing Claude or ChatGPT plan, or an API key)
- Your weekly ad exports, or Google Sheets through Flux Router credits or your own connected-apps key
- Murage open on your computer at run time. A run up to 12 hours late still happens
Rather have it set up for you?
We build your first ad account audit team with you, connect your tools and write your House Rules. Tell us what you need and we’ll quote before anything is booked.
Questions about ad account audit.
Will it pause campaigns for me?
No. It tells you what to pause and why. You make the change in the ad manager.
Can I trust the math?
Every number comes with its work shown, and the analyst flags anything that doesn’t add up instead of smoothing it over.
Ad account audit: hand it to a team tonight.
Give your first job to Murage.
Download the free app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.
No account needed · Runs on the AI plan you already pay for