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MURAGE

An AI Chief of Staff and a team that does the work. Free and open source, from Ferrox Labs.

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AI for b2b sales teams

Prospect research and follow-up drafts for every rep.

Prospect research, outbound drafts, follow-ups, pipeline review and meeting prep. A Murage sales team does the reading and the first drafts, and a message to anyone new waits for the rep, even on Full access.

Download Murage

Free and open source. macOS, Windows and Ubuntu.

An example view. The teams are real, from the library. None of them is running yet.

Murage · B2B sales teams
Chief of Staff5 teams ready to import

Teams

Sales OrgReview the pipeline, investigate stalled deals, and prepare outbound priorities using buyer research and offer analysis.
Lead-Gen Outbound SquadDefine your ideal customer, research a prospect list, and prepare a personalized sequence with a plan for handling replies.
Cold OutboundDefine your audience and offer, then prepare personalized messages and follow-ups for your review.
Cold-Pitch BenchResearch the buyer, challenge a generic pitch, and draft an outreach sequence tailored to that prospect's situation.
Recover Unanswered Sales EmailsReview approved mailbox and CRM data, filter out closed or opted-out conversations, and draft relevant follow-ups without sending them.
A sales team lead in a white shirt and orange lanyard sits on the edge of a desk with a mug, looking across an empty open-plan office at sunrise before his reps arrive.

Where the week goes.

  • Research before every email. A good first message takes twenty minutes of reading. Nobody has twenty minutes per prospect.

  • Deals that go quiet. The demo went well. Then nobody followed up.

  • CRM hygiene. Stale stages, missing next steps and a forecast built on hope.

Hand this off first: prospect research

“Research these 25 companies. For each: what they do, what changed lately, who to talk to, and one reason we’re relevant now.”

  • Live web search, one card per account.

More jobs to hand off.

Each job starts with one sentence to your Chief of Staff, and ends with a draft or a question for you.

  • Outbound drafts

    Messaging anyone new stops for approval. “Allow for this task” covers one recipient until the task ends.

    “For the top ten accounts from that list, draft a first email and two follow-ups, each built on the reason we’re relevant. Don’t send.”

  • Follow up the quiet ones

    Drafts from your notes or connected inbox and CRM.

    “Everyone who had a demo last month and went quiet: draft a short follow-up that mentions what they cared about.”

  • Friday pipeline review

    Reads your CRM through connected apps or an export. It proposes updates; you make them.

    “Every Friday at 3, review the open pipeline. Flag stale deals, missing next steps and deals whose close date has passed.”

  • Meeting prep

    It prepares you. It doesn’t join the call.

    “Before each external meeting, give me a one-card brief: who they are, our history, what they probably want, and the question to open with.”

See the jobs in detail.

  • Prospect researchKnow the buyer before you ever hit send.“Research these 25 companies. For each one: what they do, what changed lately, why they might need us, and one opening line. Contact nobody.”See the job in detail
  • Follow-upsA drafted follow-up for every lead that went quiet, ready by Friday.“Everyone who asked for a demo last month and went quiet: draft a follow-up for each. Short, sound like me, and send nothing.”See the job in detail
  • Pipeline reviewFind stale deals and missing next steps before Monday.“Every Friday at 3, review the open pipeline. Flag stale deals, missing next steps and anything past its close date. Tell me the two calls to make Monday. Change nothing.”See the job in detail
  • Meeting prepWalk into every meeting already briefed.“Every weekday at 7, read today’s calendar and give me a one-card brief for each external meeting: who they are, our history, and what I should ask.”See the job in detail
  • Reddit leadsFind the people already asking for what you sell.“Every weekday morning, scan these five subreddits for people asking about client reporting tools. Score each post, and draft a helpful reply. Post nothing.”See the job in detail

Why this team fits the work.

  • Why it fits this work

    One approval per buyer, not per email.

    Approve a new recipient once with Allow for this task, and the rest of that task’s messages to them go ahead. Everyone else new still stops for the rep.

  • Runs the agents you already pay for.

    Claude Code, Codex, Hermes and more, each bot on the engine that suits its job. Keep the one you use; Murage puts them on one team, and you can switch any bot’s engine later.

  • Free, on the plan you already have.

    The Murage app is free. Your team runs on the AI plan you already pay for, and a busy team uses its allowance faster. Connected apps and voice use optional Flux Router credits or your own keys.

  • A team that splits the job and brings back each part.

    Your Chief of Staff hands each part of the job to a specialist, can run it on a schedule, and gives you the draft.

  • You hold the stop line.

    New bots start on Ask. On Full access, a bot stops before messaging anyone new, posting publicly, paying, or deleting outside its folder, unless you have allowed it for that task. Replies in an existing conversation go ahead on Auto and Full access. No limits turns the stop line off. On Hermes and other ACP engines, Ask and the stop line cover only what the engine asks Murage about: shell commands and file edits.

Ready-made teams to start from.

From Murage’s library. Look inside any team before you import it.

  • Sales OrgReview the pipeline, investigate stalled deals, and prepare outbound priorities using buyer research and offer analysis.
  • Lead-Gen Outbound SquadDefine your ideal customer, research a prospect list, and prepare a personalized sequence with a plan for handling replies.
  • Cold OutboundDefine your audience and offer, then prepare personalized messages and follow-ups for your review.
  • Cold-Pitch BenchResearch the buyer, challenge a generic pitch, and draft an outreach sequence tailored to that prospect's situation.
  • Recover Unanswered Sales EmailsReview approved mailbox and CRM data, filter out closed or opted-out conversations, and draft relevant follow-ups without sending them.
  • Sales PipelineInvestigate buyer needs, sales conversations, and offer fit to recommend the next changes.

Questions about AI for b2b sales teams.

How can AI help a B2B sales team?+

It researches prospects, drafts outbound and follow-ups, reviews the pipeline and preps each meeting. Reps approve every new message and keep the conversations.

Will it send cold emails for me?+

Not without you. A message to anyone new stops and asks, even on Full access. Only the No limits setting turns that off. On Hermes and other ACP engines, Ask and the stop line cover only what the engine asks Murage about: shell commands and file edits.

Does it work with HubSpot or Salesforce?+

CRMs in the connected-apps catalog connect through Flux Router credits or your own connected-apps key. Exports work if yours isn’t listed.

Does it join sales calls?+

No. It preps you before the call and works from your notes or transcript afterwards.

Can my whole team use it?+

Yes, each person on their own computer. Build the team once, export it, and everyone on your team imports the same bots, skills and routines. Logins never travel with it. Each person’s Chief reaches them in Slack, Discord or Telegram, and bots can post drafts to your team’s Slack channels through connected apps, with your approval and up to five labeled accounts per app. Shared, always-on workspaces come with Murage Cloud, which isn’t open yet.

Rather have it set up for you?

We build your first team with you, connect your tools and write your House Rules. Tell us what you need and we’ll quote before anything is booked.

Get it set up for youPartner program: apply for the founding cohort

Related industries.

  • Ecommerce and Shopify stores
  • SaaS startups
  • Marketing agencies
  • Nonprofits
  • Recruiters and staffing
  • Real estate agents
  • Property management
  • Coaches and consultants
  • All industries

Start with one job this week: prospect research.

Give your first job to Murage.

Download the free app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.

Free · Download Murage

No account needed · Runs on the AI plan you already pay for