On their own
- Research the audience
- Write the positioning
- Draft every asset
- Build the schedule
Founders and leadership
Launch day, planned down to the last email.
Tell it what you’re launching. A launch team works out who it’s for, how to say it, where to say it and in what order, then drafts every page, post and email. You press go.
Free and open source. macOS, Windows and Ubuntu.
Launch plan
We launch the new reporting feature on the 14th. Build the launch plan: who it’s for, the message, the channels and a day-by-day schedule. Draft the page, the email and five posts. Publish nothing.
Your Chief of Staff put a team on it
- Research
- Brand
- Copy
- Channels
- Sales
Reporting launch, the 14th
- Message: client reports in five minutes, not an afternoon
- Launch page, 2 emails and 5 posts drafted
- Day-by-day plan from the 10th to the 18th
- A follow-up drafted for everyone who replies
Needs your answer
Read the launch page draft first? Nothing goes live until you publish it.
An example of the job. Your team works on your own work.
The team it puts on it.
Your Chief of Staff picks the specialists the job needs. Each one has its own role, instructions and engine.
Research
Checks who the launch is really for and what they care about
Brand
Sets the message and keeps every piece on it
Copy
Drafts the page, emails and posts
Channels
Picks the channels and builds the schedule
Sales
Prepares the follow-up for everyone who shows interest
How it runs.
- Step 1Describe the launchWhat it is, who it’s for, the date, and any past launches worth learning from.
- Step 2Message firstThe team agrees the positioning before a word of copy is written.
- Step 3Everything draftedLaunch page, emails, posts and a day-by-day plan in one project.
- Step 4You launchEdit and approve. Publishing and sending wait for you.
What the team does, and what waits for you.
Waits for you
- Publishing anything
- Sending any email
Start from a ready-made team.
From Murage’s library. Import one, look inside, and give it your brief.
- Product LaunchCoordinate audience research, positioning, launch copy, channels, and sales preparation into one launch plan.5 bots
- Info-Product LaunchDevelop the product structure, brand messaging, sales copy, and channel plan for the launch.4 bots
- Launch a Measurable CampaignTurn audience evidence into campaign assets, a distribution plan, and a measured stop, improve, or scale decision.4 bots
Skills the ready-made teams load.
What the library teams above bring with them. Skill Guard scans each one.
- Audience discovery & JTBD segmentationYou have raw material (interview transcripts, sales-call notes, support tickets, churn surveys) and need to turn it into segments the team can write to, price to, and channel to.
- Market ResearcherComprehensive market research including TAM/SAM/SOM analysis, primary and secondary research methods and customer persona creation.
- Community Led GrowthCommunity-led growth strategy advisor covering community platform selection, engagement frameworks, ambassador programs and community flywheel mechanics.
- Discovery callIf the deck comes first, push back: discovery before pitch.
- Objection handlingAnswer the objections buyers raise, such as price, timing or a boss's sign-off, by working out what each one says about the deal.
- Close and next stepEvery meaningful conversation ends in one of four outcomes; only two count.
What you need.
What it takes to run this job. The Murage app is free; your AI provider bills you as usual.
- Murage and an AI engine (your existing Claude or ChatGPT plan, or an API key)
- Nothing to connect: paste it in or add files to a project
Rather have it set up for you?
We build your first launch plan team with you, connect your tools and write your House Rules. Tell us what you need and we’ll quote before anything is booked.
Questions about launch plan.
Can it run the launch on the day?
It can remind you and draft last-minute changes while Murage is open. Every post and send waits for your approval.
Is there a team for info products?
Yes. Info-Product Launch covers product structure, sales copy and the channel plan.
Launch plan: hand it to a team tonight.
Give your first job to Murage.
Download the free app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.
No account needed · Runs on the AI plan you already pay for