On their own
- Search and read public evidence
- Write interview questions
- Draft the test page and offer
- Assess results
Research and strategy
Draft a test of who might pay, before you build it.
Describe the idea. A validation team turns it into the questions that would prove it wrong, finds the evidence that already exists, and drafts a small test you can run this week.
Free and open source. macOS, Windows and Ubuntu.
Validate an idea
I want to sell a done-for-you bookkeeping cleanup to Shopify stores. Before I build anything: who would pay, what they use today, and a small test I can run this week.
Your Chief of Staff put a team on it
- Validator
- Research
- Offer
- Analyst
Shopify bookkeeping cleanup: test plan
- Buyers: stores doing $20k to $100k a month
- Today: a freelancer, or nothing
- Test: 10 interviews and a $499 cleanup offer
- Go if 3 of the 10 say yes to the offer
Needs your answer
Draft the interview invite for you to send?
An example of the job. Your team works on your own work.
The team it puts on it.
Your Chief of Staff picks the specialists the job needs. Each one has its own role, instructions and engine.
Validator
Turns the idea into testable claims
Research
Finds what buyers already say, use and pay for
Offer
Shapes a test offer and the price to try
Analyst
Sets the pass mark and reads the results
How it runs.
- Step 1State the ideaWho it’s for, the problem, and what you’d charge.
- Step 2Evidence firstPublic forums, reviews and competitors, read for what buyers say in their own words.
- Step 3A test to runInterview questions, a landing-page draft and the result that would mean go.
- Step 4Build, stop or changeBring back what happened and the team makes the call with you.
What the team does, and what waits for you.
Waits for you
- Contacting anyone
- Spending money on ads or tools
Start from a ready-made team.
From Murage’s library. Import one, look inside, and give it your brief.
- Validate Before BuildTurn your hypothesis into customer-research questions and an offer test with clear evidence to seek.3 bots
- Validation CellPrepare test copy and measurement criteria, then assess the results to recommend building, stopping, or changing direction.4 bots
- Winning Product War RoomReview demand evidence, likely economics, and quality concerns in a one-page go/no-go assessment.4 bots
- Offer Vetting DeskReview audience fit, offer value, and economics to produce a scored shortlist and reasons to accept or reject each option.4 bots
Skills the ready-made teams load.
What the library teams above bring with them. Skill Guard scans each one.
- Audience discovery & JTBD segmentationYou have raw material (interview transcripts, sales-call notes, support tickets, churn surveys) and need to turn it into segments the team can write to, price to, and channel to.
- Market ResearcherComprehensive market research including TAM/SAM/SOM analysis, primary and secondary research methods and customer persona creation.
- Pricing StrategistStrategic pricing guidance covering cost-plus, value-based, competitive, freemium, tiered, and usage-based models and with psychological pricing tactics.
- Pricing Strategy AuditPricing strategy assessment evaluating pricing model effectiveness, competitive positioning, value alignment and discount practices.
- Marketing Funnel DiagnosisMarketing funnel assessment evaluating conversion rates, drop-off points and channel effectiveness.
- SaaS Metrics AnalystSaaS business metrics analysis covering MRR, ARR, churn rates, customer lifetime value, cohort analysis, unit economics, and dashboard design.
What you need.
What it takes to run this job. The Murage app is free; your AI provider bills you as usual.
- Murage and an AI engine (your existing Claude or ChatGPT plan, or an API key)
- Nothing to connect
Rather have it set up for you?
We build your first validate an idea team with you, connect your tools and write your House Rules. Tell us what you need and we’ll quote before anything is booked.
Questions about validate an idea.
Will it tell me the idea is good?
It tells you what the evidence says, including when it says stop.
Can it run the test for me?
It drafts everything. Posting, messaging and paying for ads all stop and ask.
Validate an idea: hand it to a team tonight.
Give your first job to Murage.
Download the free app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.
No account needed · Runs on the AI plan you already pay for