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MURAGE

An AI Chief of Staff and a team that does the work. Free and open source, from Ferrox Labs.

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Integrations · Marketing and analytics
+Semrush logo

An AI team that works in Semrush for you.

Your bots pull Semrush keyword, backlink and competitor data for your SEO plan. New bots start on Ask, so they check with you before they act in Semrush, except on Hermes and other ACP engines.

Download Murage

Free app. Semrush connects through Flux Router credits or your own connected-apps key. You sign in to Semrush yourself.

Murage · Semrush

Use Semrush to find 20 keywords my top competitor ranks for and I do not.

Semrush logo

You signed in to Semrush once. Your Chief put a bot on it.

  • Semrush logoResearch keywords, difficulty and related terms
  • Semrush logoCompare your domain with competitors
  • Semrush logoRead backlinks and referring domains

What your bots can do in Semrush.

  • Research keywords, difficulty and related terms
  • Compare your domain with competitors
  • Read backlinks and referring domains
  • See organic and paid rankings

“Asks first” means the bot checks with you before it does that, on Ask, the mode every new bot starts in. You can give a bot more freedom later. On Full access, a bot stops before messaging anyone new, posting publicly, paying, or deleting outside its folder, unless you have allowed it for that task. On Hermes and other ACP engines, Ask and the stop line cover only what the engine asks Murage about, and Hermes doesn’t ask before connected-app tools, so these actions don’t ask first there.

Try this on day one: keywords your competitor has and you don’t

“Use Semrush to find 20 keywords my top competitor ranks for and I do not.”

  • 20 keywords your top competitor ranks for and you don’t
  • Volume and difficulty for each
  • The easiest wins first

Jobs your team does with Semrush.

  • SEO planKnow which pages to write next, and why.“Audit our site and the searches our buyers make. Give me the ten fixes that matter most and a three-month content plan with a brief for each page.”See the job in detail
  • Competitor watchA daily check on your competitors.“Every weekday at 9, check these three competitors’ pricing pages, changelogs and job posts. Compare with the last check and tell me what changed, with links. Leave the report in Murage.”Runs as a daily routine while your computer is on.See how it runs

Ready-made teams that use Semrush.

  • Find SEO Growth OpportunitiesAssess demand and technical evidence, then get prioritized fixes, content briefs, and a practical SEO roadmap.
  • SEO Content Engine RoomResearch keyword clusters, build an editorial calendar, and produce an optimized draft with a quality review.

How to connect it.

  1. 1

    Download Murage

    Free for Mac, Windows and Ubuntu. Pick the AI you already use; if it needs installing, Murage opens a one-line command for you.

  2. 2

    Connect Semrush

    Open connected apps and sign in to Semrush once. It runs through Flux Router credits, or your own connected-apps key.

  3. 3

    Give a brief

    Tell your Chief of Staff what to do with Semrush. New bots start on Ask, so they check with you before they act, except on Hermes and other ACP engines.

Where Murage fits next to Zapier.

  • What a team adds here

    Your team reads the reports and tells you what changed and why, in plain words, with the numbers behind it.

  • Works across your apps

    One brief can pull from Semrush, your calendar, your CRM and the web, then hand you one answer.

  • Keeps notes on your business

    Your bots keep notes on your customers, your tone and how you like things done, stored on your computer where you can open and edit them.

  • Runs on the AI you already pay for

    Claude Code, Codex, Hermes, a model key or a local model. The Murage app is free; your AI provider bills you as usual.

Where they win: Zapier runs in the cloud whether your computer is on or not, while Murage runs while your computer is on. Use Zapier for quick one-offs and fixed recipes, and Murage for the work that needs judgment.

Already have Zaps? Your bots can run them. Add the Zapier MCP server and your bots use your Zaps as tools, and a Zap can start a Murage task through a local webhook (senders in the cloud need a tunnel to reach your computer).

Questions about Murage and Semrush.

Can Murage connect to Semrush?+

Yes. Sign in to Semrush once inside Murage, through Flux Router credits or your own connected-apps key, and your bots can research keywords, difficulty and related terms.

Will it change or send anything in Semrush without asking?+

Not while it’s on Ask, where every new bot starts: it checks with you before it acts in Semrush. On Auto or Full access, replies in an existing conversation and routine edits go ahead, but a bot still stops before messaging anyone new, posting publicly, paying, or deleting outside its folder, unless you have allowed it for that task. Only No limits turns that off. On Hermes and other ACP engines, Ask and the stop line cover only what the engine asks Murage about, and Hermes doesn’t ask before connected-app tools.

What does it cost?+

The Murage app is free. Semrush connects through Flux Router credits, or your own connected-apps key if you have one. Your AI provider bills you as usual.

More marketing and analytics apps.

  • Google Analytics logoGoogle Analytics
  • Google Search Console logoGoogle Search Console
  • Google Ads logoGoogle Ads
  • Meta Ads logoMeta Ads
  • Ahrefs logoAhrefs
  • PostHog logoPostHog
  • Mixpanel logoMixpanel
  • Webflow logoWebflow

Semrush, Zapier and the other product names and logos on this page are trademarks of their respective owners. Murage is not affiliated with or endorsed by them; the names and logos are used only to identify the apps and engines Murage works with.

Give your first job to Murage.

Download the free app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.

Free · Download Murage

No account needed · Runs on the AI plan you already pay for