MURAGE
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MURAGE

An AI Chief of Staff and a team that does the work. Free and open source, from Ferrox Labs.

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Integrations · Marketing and analytics
+Google Ads logo

An AI team that works in Google Ads for you.

Your bots read Google Ads campaigns and performance and suggest where to move budget. New bots start on Ask, so they check with you before they act in Google Ads, except on Hermes and other ACP engines.

Download Murage

Free app. Google Ads connects through Flux Router credits or your own connected-apps key. You sign in to Google Ads yourself.

Murage · Google Ads

Which Google Ads campaigns spent the most last week for the fewest conversions?

Google Ads logo

You signed in to Google Ads once. Your Chief put a bot on it.

  • Google Ads logoRead campaigns by name or ID
  • Google Ads logoQuery performance with GAQL
  • Google Ads logoRead customer lists

Waiting on you · Ask mode

Next step: change a campaign or an ad group in Google Ads. Go ahead?

Allow onceDeny

What your bots can do in Google Ads.

  • Read campaigns by name or ID
  • Query performance with GAQL
  • Read customer lists
  • Change a campaign or an ad group (asks first)

“Asks first” means the bot checks with you before it does that, on Ask, the mode every new bot starts in. You can give a bot more freedom later. On Full access, a bot stops before messaging anyone new, posting publicly, paying, or deleting outside its folder, unless you have allowed it for that task. On Hermes and other ACP engines, Ask and the stop line cover only what the engine asks Murage about, and Hermes doesn’t ask before connected-app tools, so these actions don’t ask first there.

Try this on day one: where the budget is leaking

“Which Google Ads campaigns spent the most last week for the fewest conversions?”

  • Last week’s spend and conversions by campaign
  • The campaigns that spent the most for the fewest conversions
  • Changes suggested; making them asks first

Jobs your team does with Google Ads.

  • Ad account auditEvery campaign over your CPA target, flagged on Monday.“Every Monday at 8, audit last week’s Meta and Google Ads export. Flag anything with CPA over $40, say what to cut, keep and test, and give me three new hooks. Don’t touch the accounts.”See the job in detail
  • Weekly reportThe Friday update, written before you ask.“Every Friday at 3, draft the weekly update: what shipped, what moved, what is stuck, and what we need. Keep it under 300 words.”See the job in detail

Ready-made teams that use Google Ads.

  • Paid Ads War RoomDevelop the offer, creative copy, channel structure, and measurement plan, then review whether to stop, keep, or scale after results arrive.
  • Ad Account MechanicFind weak spots in the funnel, assess spend and offers, and get a weekly action plan with fresh creative ideas.

How to connect it.

  1. 1

    Download Murage

    Free for Mac, Windows and Ubuntu. Pick the AI you already use; if it needs installing, Murage opens a one-line command for you.

  2. 2

    Connect Google Ads

    Open connected apps and sign in to Google Ads once. It runs through Flux Router credits, or your own connected-apps key.

  3. 3

    Give a brief

    Tell your Chief of Staff what to do with Google Ads. New bots start on Ask, so they check with you before they act, except on Hermes and other ACP engines.

Where Murage fits next to Zapier.

  • What a team adds here

    Your team reads the reports and tells you what changed and why, in plain words, with the numbers behind it.

  • Works across your apps

    One brief can pull from Google Ads, your calendar, your CRM and the web, then hand you one answer.

  • Keeps notes on your business

    Your bots keep notes on your customers, your tone and how you like things done, stored on your computer where you can open and edit them.

  • Runs on the AI you already pay for

    Claude Code, Codex, Hermes, a model key or a local model. The Murage app is free; your AI provider bills you as usual.

Where they win: Zapier runs in the cloud whether your computer is on or not, while Murage runs while your computer is on. Use Zapier for quick one-offs and fixed recipes, and Murage for the work that needs judgment.

Already have Zaps? Your bots can run them. Add the Zapier MCP server and your bots use your Zaps as tools, and a Zap can start a Murage task through a local webhook (senders in the cloud need a tunnel to reach your computer).

Questions about Murage and Google Ads.

Can Murage connect to Google Ads?+

Yes. Sign in to Google Ads once inside Murage, through Flux Router credits or your own connected-apps key, and your bots can read campaigns by name or ID.

Will it change or send anything in Google Ads without asking?+

Not while it’s on Ask, where every new bot starts: it checks with you before it acts in Google Ads. On Auto or Full access, replies in an existing conversation and routine edits go ahead, but a bot still stops before messaging anyone new, posting publicly, paying, or deleting outside its folder, unless you have allowed it for that task. Only No limits turns that off. On Hermes and other ACP engines, Ask and the stop line cover only what the engine asks Murage about, and Hermes doesn’t ask before connected-app tools.

What does it cost?+

The Murage app is free. Google Ads connects through Flux Router credits, or your own connected-apps key if you have one. Your AI provider bills you as usual.

More marketing and analytics apps.

  • Google Analytics logoGoogle Analytics
  • Google Search Console logoGoogle Search Console
  • Meta Ads logoMeta Ads
  • Semrush logoSemrush
  • Ahrefs logoAhrefs
  • PostHog logoPostHog
  • Mixpanel logoMixpanel
  • Webflow logoWebflow

Google Ads, Zapier and the other product names and logos on this page are trademarks of their respective owners. Murage is not affiliated with or endorsed by them; the names and logos are used only to identify the apps and engines Murage works with.

Give your first job to Murage.

Download the free app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.

Free · Download Murage

No account needed · Runs on the AI plan you already pay for