MURAGE
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MURAGE

An AI Chief of Staff and a team that does the work. Free and open source, from Ferrox Labs.

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© 2026 Ferrox Labs. Murage is open source under AGPL-3.0.
Integrations · Marketing and analytics
+Google Analytics logo

An AI team that works in Google Analytics for you.

Your bots run Google Analytics reports and explain what changed in plain words. New bots start on Ask, so they check with you before they act in Google Analytics, except on Hermes and other ACP engines.

Download Murage

Free app. Google Analytics connects through Flux Router credits or your own connected-apps key. You sign in to Google Analytics yourself.

Murage · Google Analytics

Compare this month's traffic with last month in Google Analytics and explain the drop.

Google Analytics logo

You signed in to Google Analytics once. Your Chief put a bot on it.

  • Google Analytics logoRun standard, pivot and funnel reports
  • Google Analytics logoRead audiences, key events and custom metrics
  • Google Analytics logoRead property settings

What your bots can do in Google Analytics.

  • Run standard, pivot and funnel reports
  • Read audiences, key events and custom metrics
  • Read property settings

“Asks first” means the bot checks with you before it does that, on Ask, the mode every new bot starts in. You can give a bot more freedom later. On Full access, a bot stops before messaging anyone new, posting publicly, paying, or deleting outside its folder, unless you have allowed it for that task. On Hermes and other ACP engines, Ask and the stop line cover only what the engine asks Murage about, and Hermes doesn’t ask before connected-app tools, so these actions don’t ask first there.

Try this on day one: why traffic dropped

“Compare this month's traffic with last month in Google Analytics and explain the drop.”

  • This month’s traffic against last month
  • The pages and sources behind the drop
  • A plain explanation, with what to check next

Jobs your team does with Google Analytics.

  • Weekly reportThe Friday update, written before you ask.“Every Friday at 3, draft the weekly update: what shipped, what moved, what is stuck, and what we need. Keep it under 300 words.”See the job in detail
  • SEO planKnow which pages to write next, and why.“Audit our site and the searches our buyers make. Give me the ten fixes that matter most and a three-month content plan with a brief for each page.”See the job in detail

Ready-made teams that use Google Analytics.

  • Find SEO Growth OpportunitiesAssess demand and technical evidence, then get prioritized fixes, content briefs, and a practical SEO roadmap.
  • Growth LoopDiagnose the biggest constraint using customer and performance evidence, then prioritize a growth experiment.

How to connect it.

  1. 1

    Download Murage

    Free for Mac, Windows and Ubuntu. Pick the AI you already use; if it needs installing, Murage opens a one-line command for you.

  2. 2

    Connect Google Analytics

    Open connected apps and sign in to Google Analytics once. It runs through Flux Router credits, or your own connected-apps key.

  3. 3

    Give a brief

    Tell your Chief of Staff what to do with Google Analytics. New bots start on Ask, so they check with you before they act, except on Hermes and other ACP engines.

Where Murage fits next to Zapier.

  • What a team adds here

    Your team reads the reports and tells you what changed and why, in plain words, with the numbers behind it.

  • Works across your apps

    One brief can pull from Google Analytics, your calendar, your CRM and the web, then hand you one answer.

  • Keeps notes on your business

    Your bots keep notes on your customers, your tone and how you like things done, stored on your computer where you can open and edit them.

  • Runs on the AI you already pay for

    Claude Code, Codex, Hermes, a model key or a local model. The Murage app is free; your AI provider bills you as usual.

Where they win: Zapier runs in the cloud whether your computer is on or not, while Murage runs while your computer is on. Use Zapier for quick one-offs and fixed recipes, and Murage for the work that needs judgment.

Already have Zaps? Your bots can run them. Add the Zapier MCP server and your bots use your Zaps as tools, and a Zap can start a Murage task through a local webhook (senders in the cloud need a tunnel to reach your computer).

Questions about Murage and Google Analytics.

Can Murage connect to Google Analytics?+

Yes. Sign in to Google Analytics once inside Murage, through Flux Router credits or your own connected-apps key, and your bots can run standard, pivot and funnel reports.

Will it change or send anything in Google Analytics without asking?+

Not while it’s on Ask, where every new bot starts: it checks with you before it acts in Google Analytics. On Auto or Full access, replies in an existing conversation and routine edits go ahead, but a bot still stops before messaging anyone new, posting publicly, paying, or deleting outside its folder, unless you have allowed it for that task. Only No limits turns that off. On Hermes and other ACP engines, Ask and the stop line cover only what the engine asks Murage about, and Hermes doesn’t ask before connected-app tools.

What does it cost?+

The Murage app is free. Google Analytics connects through Flux Router credits, or your own connected-apps key if you have one. Your AI provider bills you as usual.

More marketing and analytics apps.

  • Google Search Console logoGoogle Search Console
  • Google Ads logoGoogle Ads
  • Meta Ads logoMeta Ads
  • Semrush logoSemrush
  • Ahrefs logoAhrefs
  • PostHog logoPostHog
  • Mixpanel logoMixpanel
  • Webflow logoWebflow

Google Analytics, Zapier and the other product names and logos on this page are trademarks of their respective owners. Murage is not affiliated with or endorsed by them; the names and logos are used only to identify the apps and engines Murage works with.

Give your first job to Murage.

Download the free app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.

Free · Download Murage

No account needed · Runs on the AI plan you already pay for