Hand this off first: trial follow-ups
“Everyone who took a trial class in the last two weeks and hasn’t joined: draft a short, personal follow-up that mentions the class they took. Don’t send.”
- Each message waits for your approval.
AI for fitness studios and gyms
Follow up every trial class without leaving the floor.
Trial follow-ups, win-back notes for members who drift, and review replies. Murage gives you a Chief of Staff and a team that drafts them from your booking exports. New bots start on Ask, so on Claude Code and Codex every message waits for your yes until you give a bot more room.
Free and open source. macOS, Windows and Ubuntu.
An example view. The teams are real, from the library. None of them is running yet.
Chief of Staff5 teams ready to import
Teams
Email & Lifecycle CrewDraft lifecycle email flows and a broadcast calendar grounded in audience needs and performance evidence.
Review EnginePrepare response drafts and review-request messages, then turn recurring feedback into a prioritized improvement digest.
Local SEO & Reviews DeskPrepare Google profile improvements, local service-page copy, and a process for requesting and responding to reviews.
Caption & Carousel StudioGet carousel slide copy, a matching caption, a relevant call to action, and discovery terms in your brand voice.
Promo Calendar War-RoomBuild a dated promotion calendar, deal copy, and a checklist for restoring normal offers afterward.
Where the week goes.
Trials that don’t convert. They loved the class. Nobody followed up.
Members who drift. Three weeks without a visit usually means a cancellation next month.
Posting every week. The schedule, the new class, the coach spotlight. Every week, by hand.
More jobs to hand off.
Each job starts with one sentence to your Chief of Staff, and ends with a draft or a question for you.
Win-back list
From your booking system’s export. Runs while your computer is on.
“Every Monday, read the attendance export. List members who haven’t visited in 21 days and draft a friendly check-in for each.”
Review replies
Posting publicly stops for you.
“Draft replies to this month’s Google reviews in our voice, and a review-request message for members who just hit 20 classes.”
Weekly class posts
Drafts you post.
“Turn next week’s schedule into three Instagram posts and a story script, and a coach spotlight on Sam.”
The January plan
A plan and drafts. Price changes stay with you.
“Plan our January promotion: offer, dates, emails, posts and a checklist to switch back to normal pricing on Feb 1.”
See the jobs in detail.
- Follow-upsA drafted follow-up for every trial class.“Everyone who took a trial class in the last two weeks and hasn’t joined: draft a short, personal follow-up that mentions the class they took. Send nothing.”See the job in detail
- Review repliesA drafted reply to every review, and a ranked fix list.“Draft replies to this month’s Google reviews in our voice, and a review-request message for members who just hit 20 classes. Post nothing.”See the job in detail
- Content draftsA week of class posts from one schedule.“Turn next week’s schedule into three Instagram posts, a story script and a coach spotlight on Sam.”See the job in detail
- Renewal watchSpot the members drifting away before they cancel.“Every Monday, read the attendance export. List members who haven’t visited in 21 days and draft a friendly check-in for each. Send nothing.”See the job in detail
Why this team fits the work.
Why it fits this work
Works from your booking export.
Drop the attendance export into the project and a Monday routine builds the win-back list from it. No booking-system integration needed.
Runs the agents you already pay for.
Claude Code, Codex, Hermes and more, each bot on the engine that suits its job. Keep the one you use; Murage puts them on one team, and you can switch any bot’s engine later.
Free, on the plan you already have.
The Murage app is free. Your team runs on the AI plan you already pay for, and a busy team uses its allowance faster. Connected apps and voice use optional Flux Router credits or your own keys.
A team that splits the job and brings back each part.
Your Chief of Staff hands each part of the job to a specialist, can run it on a schedule, and gives you the draft.
You hold the stop line.
New bots start on Ask. On Full access, a bot stops before messaging anyone new, posting publicly, paying, or deleting outside its folder, unless you have allowed it for that task. Replies in an existing conversation go ahead on Auto and Full access. No limits turns the stop line off. On Hermes and other ACP engines, Ask and the stop line cover only what the engine asks Murage about: shell commands and file edits.
Ready-made teams to start from.
From Murage’s library. Look inside any team before you import it.
- Email & Lifecycle CrewDraft lifecycle email flows and a broadcast calendar grounded in audience needs and performance evidence.
- Review EnginePrepare response drafts and review-request messages, then turn recurring feedback into a prioritized improvement digest.
- Local SEO & Reviews DeskPrepare Google profile improvements, local service-page copy, and a process for requesting and responding to reviews.
- Caption & Carousel StudioGet carousel slide copy, a matching caption, a relevant call to action, and discovery terms in your brand voice.
- Promo Calendar War-RoomBuild a dated promotion calendar, deal copy, and a checklist for restoring normal offers afterward.
- Reply DeskSort the queue, prepare replies in your voice, and flag promising sales conversations for follow-up.
Questions about AI for fitness studios and gyms.
How can AI help a gym or fitness studio?
It drafts trial follow-ups, member check-ins, review replies, class posts and promotion plans. New bots start on Ask, so on Claude Code and Codex messages wait for your yes while you keep coaching.
Does it connect to Mindbody or my booking software?
Only if it’s in the connected-apps catalog, which needs Flux Router credits or your own connected-apps key. Otherwise, export your attendance and member lists.
Can AI write workout or nutrition plans for members?
It can draft program content for a qualified coach to check, but it gives no medical advice. Anything health-related stays with your professionals.
Will it send emails or post on its own?
Not to anyone new. New bots start on Ask. On Full access, a bot stops before messaging anyone new, posting publicly, paying, or deleting outside its folder, unless you have allowed it for that task. On Hermes and other ACP engines, Ask and the stop line cover only what the engine asks Murage about: shell commands and file edits. Replies in an existing conversation go ahead on Auto and Full access.
How much does AI for gyms cost with Murage?
Murage is free and open source, and your agents run on the AI plan you already pay for. Connected apps like Gmail use Flux Router credits or your own connected-apps key.
Rather have it set up for you?
We build your first team with you, connect your tools and write your House Rules. Tell us what you need and we’ll quote before anything is booked.
Start with one job this week: trial follow-ups.
Give your first job to Murage.
Download the free app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.
No account needed · Runs on the AI plan you already pay for