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At a glance
What it is
If onlyness is not locked, run brand-foundation first.
A skill is a written procedure a bot loads when a job calls for it. This one is a single file, SKILL.md, and the whole file is on this page.
The whole file, exactly as it downloads. Read it before you rely on it.
SKILL.md
77 lines · 807 words
Mode skill. Default-enabled on the Brand specialist.
Use after the onlyness statement is locked in TEAM_MEMORY.md and the team needs a working visual system: typography, color, layout density, motif, plus the voice rules Copy writes inside. Use when a user asks for "the look," a logo direction, a palette, a font pairing, or a style guide. If onlyness is not locked, run brand-foundation first.
If onlyness is not locked, run brand-foundation first.
Nothing. It ships with Murage, which is open source. Your bots run on the AI plan you already have.
Yes. Open it in Settings → Skills to read, edit or duplicate it. Skill Guard scans it again after every edit.
Download the app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.
No account needed · Runs on the AI plan you already pay for
No account needed · Runs on the AI plan you already pay for
Paste it into your agent's instructions (CLAUDE.md, AGENTS.md or a custom GPT), or add it to a bot in Murage.
Ask Ember for the bot, then switch the skill on in its settings.
Step 1
Send your Chief of Staff this message. It proposes the bot and its role first, and creates it when you say go.
Send this to Ember
“Create a bot that uses the Visual System skill, and show me the plan first.”
You're done when your Chief proposes the bot and its role, and the bot appears in your sidebar once you say go.
Step 2
You're done when you see the bot’s skills and the library.
Step 3
You're done when the skill shows as on for that bot.
Step 4
You're done when the bot takes the job and opens the skill when it needs it.
Prefer to do it yourself? Choose + in the sidebar, then New Bot.Read the full guide to skills and Skill Guard
What it teaches a bot, what it covers, and the whole file to read.
The principle
**Mode skill.** Default-enabled on the Brand specialist.
What it covers
When to use
Procedure
Decision rules
Anti-patterns
Before / after
Each of these library teams gives its bots this skill. Import one and look inside first.
1. Re-anchor on the dominant attribute. Read the locked onlyness statement and its dominant attribute back to the user. Every choice below must signal that one word.
2. Typography first — it carries the personality. Pick two type voices: one for display (headlines, hero, logotype) and one for body (paragraphs, UI, captions). Decide in this order:
Display face voice. Serif = considered, editorial. Geometric sans = engineered, modern. Humanist sans = warm, approachable. Slab = sturdy, declarative. Mono = technical, raw, honest. Display/custom = high-attitude, niche.
Body face. Different family, compatible x-height. Body carries trust; pick legibility before character.
One contrast move. Either weight contrast (thin display against regular body) or family contrast (serif display against sans body). Not both — two moves becomes noise.
State the why in one sentence per choice. "Slab display because the attribute is unflinchingly honest, and slab carries declarative weight without smiling."
3. Color — one ownable hue, then a working set.
One ownable hue. Pick one chromatic color the brand owns. Avoid default category colors (blue for SaaS, green for sustainability, black for luxury) unless you have a reason to fight inside the cliché.
One supporting accent. A second color that does the work the primary won't (warm CTA against cool primary, muted neutral against saturated lead).
Working neutrals. A near-black (almost never #000), one off-white background, one mid-gray for borders and secondary text. Three, not five.
One reason per choice. "Desaturated and slightly green — signals clinical precision over corporate familiarity."
4. Layout density. Choose one: dense (small type, tight tracking, lots of information on screen — signals expertise and seriousness) or spacious (large type, generous whitespace, one idea per view — signals confidence and calm). Density is a brand statement. Mixing reads as indecision.
5. Motif and image style. Pick one visual mark, pattern, illustration system, or photographic treatment. Plus one written "never" rule for images the brand won't use. The "never" list stops drift better than any "always" list.
6. Voice rules for Copy. Define, in five lines:
Register (formal / conversational / blunt / warm).
Sentence length default (short, mixed, long-flowing).
First person (we / I / none).
Three banned words or phrases specific to this brand.
One thing the brand never says (a position, a posture, a claim).
Post all six outputs to ## Brand in TEAM_MEMORY.md under a dated entry. Hand the voice-rules block to the Copy specialist explicitly.
Two type voices, period. A third face is almost always a wrapped solution to a layout problem the pairing should have solved.
The ownable hue must survive at 24px and at 24ft. If it muddies at either end, it's wrong.
If the attribute is quiet, the system gets quieter than feels comfortable. Most brands under-commit.
Recognizability beats prettiness. Slightly-off-but-unmistakable beats polished-and-generic.
No mood boards without three pinned references. "Clean and modern" without pictures is a discussion, not a brief.
Three or four typefaces because each is individually nice. The brand reads as a font store.
Locking a palette before the price tier is set. Premium and budget look nothing alike.
Borrowing an admired brand's system wholesale. You end up with their recognizability.
Accessibility as a final-pass check. Contrast and minimum body size are first-pass constraints.
Voice defined in adjectives ("friendly, smart"). Voice is rules — banned words beat mood words.
Skipping the "never" list. Without it, every new asset drifts and brand decay starts.
Brief: "We need a visual system. Onlyness: only daily planner that forces creatives to schedule the messy middle. Dominant attribute: unflinchingly honest."
Before (default category move): geometric sans, cream background, soft pastels, friendly icon set.
After (system answering the attribute): slab serif display in near-black, mono for captions and timestamps, a single oxidized rust as the ownable hue against off-white, dense layout, no illustrations — only marked-up date grids. Voice rules: no exclamation marks, no "just," no future-tense aspiration. The system stops smiling, and the buyer recognizes the planner inside a thumbnail.
SKILL.md
77 lines · 807 words
The text of SKILL.md is shown as it downloads, under the Apache-2.0 license, by Ferrox Labs. The license is the one in the file's own frontmatter.
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Visual System bot
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