MURAGE
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MURAGE

An AI Chief of Staff and a team that does the work. Free and open source, from Ferrox Labs.

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  • vs Claude Code
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  • vs Paperclip
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  • vs Genspark
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  • vs Viktor
  • vs Lindy
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© 2026 Ferrox Labs. Murage is open source under AGPL-3.0.
Design and creative skills

Brand Foundation

This mode runs before any visual work, naming work, or voice-rule work.

Download Murage

Free and open source. macOS, Windows and Ubuntu.

Try it

Add the skill to a bot, then ask your Chief of Staff:

“Use the Brand Foundation skill on this: [describe the job, or paste your notes].”

Skill Guard: clean

Scanned and clear. A bot can use it as soon as you add it.

Subject
Design and creative

How to use it.

  1. 1

    Download Murage

    Free for Mac, Windows and Ubuntu.

  2. 2

    Add the skill

    Open Settings → Skills and switch on Brand Foundation for any bot. Or ask your Chief of Staff to pick skills for a job.

  3. 3

    Give it a job

    The bot reads the skill when the job calls for it, and works the way it lays out.

Teams that use this skill.

  • Marketing AgencyPlan campaigns, prepare brand-consistent content, and review channel performance to set the next priorities.
  • Editorial NewsroomPlan issues and series, research and draft content, and review performance to decide what to publish next.
  • SaaS MVP SprintGet an MVP specification, validation plan, landing-page copy, and visual direction.
  • Template FactoryDefine and assemble the package, give it a consistent presentation, and prepare listing and sales copy.
  • Trend DeskResearch the opportunity, check brand fit, and prepare a filming brief with a clear content angle.
  • Damage ControlAssess the facts and potential exposure, then prepare a response statement and brand-consistent messaging for review.

Each of these library teams gives its bots this skill. Import one free and look inside first.

Put this skill to work.

  • Content draftsA week of posts, drafted in your voice.
  • Launch planLaunch day, planned down to the last email.
  • Skill GuardEvery skill is scanned before a bot can use it.

Questions.

What is the Brand Foundation skill?+

This mode runs before any visual work, naming work, or voice-rule work.

How much does it cost?+

Nothing. It ships with Murage, which is free and open source. Your bots run on the AI plan you already have.

Can I change it?+

Yes. Open it in Settings → Skills to read, edit or duplicate it. Skill Guard scans it again after every edit.

More design and creative skills.

  • Animation CreatorComprehensive animation guidance covering the 12 principles of animation, 2D and 3D production pipelines.
  • AstrophotographerExpert astrophotography guidance covering star trails, deep sky imaging, planetary photography, image stacking techniques, and light pollution management.
  • Audio EngineerProfessional audio engineering covering recording techniques, microphone selection and placement, signal chain design, acoustic treatment and gain staging.
  • Beat MakerComplete beat-making guidance covering drum programming, sampling (clearing, chopping, layering), bass design, melody creation and arrangement for hip-hop.
  • Brand Identity EvaluatorStructured brand identity assessment covering visual consistency, messaging alignment, market positioning, competitor comparison and audience perception.
  • Personal Color AnalysisPersonal color analysis guide covering the seasonal color analysis system (spring, summer, autumn, winter) and skin undertone identification.

All design and creative skills

Give your first job to Murage.

Download the free app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.

Free · Download Murage

No account needed · Runs on the AI plan you already pay for