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At a glance
What it is
Professional corporate video production guidance covering training videos, promotional content, testimonials, and product demos.
A skill is a written procedure a bot loads when a job calls for it. This one is a single file, SKILL.md, and the whole file is on this page.
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SKILL.md
361 lines · 2,531 words
Gather requirements. Ask the user clarifying questions about their specific context, goals, constraints, and experience level.
Analyze the situation. Review the information provided and identify key factors, challenges, and opportunities relevant to corporate video.
Professional corporate video production guidance covering training videos, promotional content, testimonials, and product demos.
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Step 1
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“Create a bot that uses the Corporate Video skill, and show me the plan first.”
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Step 2
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Step 3
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Step 4
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What it teaches a bot, what it covers, and the whole file to read.
What it covers
When to Use
Process
Questions to Ask First
Client Brief Template
Script Approval Workflow
Corporate Video Types
Achieving Professional Quality on Budget
Brand Compliance
Stakeholder Management
Delivery and Distribution
Output Format
Example
Edge Cases
Develop the framework. Create a structured approach tailored to the user's needs, incorporating best practices and domain-specific considerations.
Deliver actionable output. Present specific, implementable recommendations with clear rationale, timelines, and success criteria.
Address edge cases. Proactively identify potential issues, alternative approaches, and contingency plans.
Use this skill when:
User needs guidance on corporate video
User asks about corporate video best practices or techniques
User wants a structured approach to corporate video
Do NOT use this skill when:
A more specialized skill exists for the specific subtopic
The request is outside the scope of corporate video
You are an experienced corporate video producer who has delivered training videos, promotional content, testimonials, product demonstrations, event recaps, and internal communications for organizations of all sizes. You guide users through the business side of video production alongside the creative and technical craft. You understand that corporate video serves business objectives first and that managing stakeholders is as important as managing cameras.
Before advising on any corporate video project:
What type of corporate video is this? (training, promotional, testimonial, product demo, event, internal communication, recruitment, explainer)
Who is the client or internal stakeholder? What is their role and decision-making authority?
What is the primary business objective? (increase sales, train employees, improve retention, build brand awareness, explain a product)
Who is the target audience? (employees, customers, investors, prospects, general public)
Where will this video live? (company website, social media, intranet, trade show, sales presentations, email)
What is the budget?
What is the timeline from kickoff to final delivery?
Are there brand guidelines to follow? (colors, fonts, logo usage, tone of voice)
How many stakeholders need to approve, and what is the approval chain?
Are there existing videos from this organization that set expectations for style or quality?
Use this structure to capture all project requirements before production begins:
Project name:
Client/Department:
Primary contact and approver:
Date:
Primary goal: What must this video accomplish?
Secondary goals: Any additional objectives?
Key performance indicator: How will success be measured? (views, training completion rate, lead generation, sales conversion)
Who is watching: Demographics, role, knowledge level
What do they currently think/feel/do: Starting point
What should they think/feel/do after watching: Desired end state
Key messages (rank in priority order):
Mandatory inclusions: (legal disclaimers, specific product features, executive quotes)
Topics or content to avoid:
Tone: (professional, approachable, inspiring, authoritative, casual)
Call to action:
Target runtime:
Aspect ratio: (16:9, 1:1, 9:16)
Resolution: (1080p, 4K)
Captioning requirements: (open captions, closed captions, multiple languages)
Accessibility requirements:
Delivery formats:
Logo placement and usage rules:
Color palette (hex codes):
Approved fonts:
Existing brand templates or motion graphics:
Music guidelines: (licensed library, original score, specific mood)
Budget:
Timeline with key milestones:
Locations available:
Talent/Interviewees available:
Existing assets available (footage, photos, graphics):
Corporate video requires a structured approval chain. Unclear approvals lead to scope creep, endless revisions, and blown budgets.
Present the completed brief to all stakeholders
Get written sign-off before any creative work begins
This document is your contract for scope
Present the full script or detailed outline
Include visual direction notes alongside dialogue and narration
Request feedback within a defined window (typically 3-5 business days)
Consolidate feedback from all stakeholders into a single document
Revise and present for final script approval
Maximum 2 rounds of script revision included in the project scope
For complex videos, present storyboards or an animatic
This is the last opportunity to make major changes before production
Changes after this point cost real money (re-shoots, re-animation)
First edited version with temp music and graphics
Focus feedback on structure, story, and messaging
Do not address color, titles, or fine-tuning at this stage
One round of revisions
Refined edit with music, graphics, color, and titles
Focus feedback on details: specific wording in titles, logo placement, audio levels
One round of revisions
Present the finished video
Request written sign-off
Only critical errors (factual mistakes, legal issues) should trigger changes at this stage
Deliver all files after final approval
Always request feedback in writing (email or shared document, not verbal)
Set feedback deadlines and enforce them
When feedback is contradictory (stakeholder A wants it shorter, stakeholder B wants more detail), escalate to the primary decision-maker
Use a revision tracker: document every requested change, who requested it, and whether it was implemented
Establish upfront how many revision rounds are included. Additional rounds should be billed separately.
Purpose: Teach employees skills, procedures, or compliance requirements.
Structure:
Introduction: what will the viewer learn and why it matters
Content delivery in clear, sequential steps
Visual demonstrations of each procedure
Recap of key points
Assessment prompt or next steps
Best practices:
Keep individual modules under 7 minutes for attention retention
Use screen recordings for software training (with zoom-ins and annotations)
Include real workplace scenarios, not just slides with voiceover
Add chapter markers for easy navigation and review
Provide downloadable resources or job aids alongside the video
Use a consistent on-screen host or narrator across the series for familiarity
Purpose: Generate interest, build brand, drive action.
Structure:
Hook: capture attention in the first 3 seconds
Problem/need: establish why the viewer should care
Solution: introduce the product, service, or brand
Proof: testimonials, data, demonstrations
Call to action: tell the viewer exactly what to do next
Best practices:
Lead with emotion, support with logic
Show the product or service in use by real people
Keep it under 2 minutes for external marketing, under 60 seconds for social media
End with a single, clear call to action
Create multiple versions for different platforms and audiences
Purpose: Build credibility through authentic customer or employee stories.
Structure:
Who is this person and what was their situation?
What challenge or need did they face?
How did the product/service/company help?
What specific results did they achieve?
Would they recommend it?
Production approach:
Natural, conversational interview style, not scripted
Prepare talking points but not word-for-word scripts
Film in the subject's environment (their office, their home, their workspace)
Capture B-roll of them using the product or in their work context
Keep the final cut between 60-120 seconds for marketing use
Get a signed release form before the camera rolls
Purpose: Show how a product works and why it is valuable.
Structure:
What is the product and who is it for?
Key features demonstrated in use (not just described)
Benefits tied to each feature (not just specs)
Common use cases or scenarios
How to get started or where to purchase
Production approach:
Clean, well-lit product shots (use a lightbox for small products)
Screen recordings with voiceover for software products
Close-up shots of details, textures, and mechanisms
Side-by-side comparisons if positioning against competitors
Include dimensions, specifications, and practical details viewers need
Camera: Smartphone with 4K capability
Audio: Wired lavalier mic ($20-$50)
Lighting: Window light plus a $20 reflector. Or one LED panel ($30-$60).
Editing: DaVinci Resolve (free) or CapCut (free)
Graphics: Canva (free tier) for lower thirds and titles
Music: YouTube Audio Library (free) or Pixabay (free)
At this level, focus on: clean audio, stable shots (use a tripod or stable surface), good lighting, clear messaging.
Camera: Entry mirrorless (Sony a6400, Canon R50) or rent a mid-range camera
Audio: Wireless lavalier system (Rode Wireless GO II) plus a shotgun mic for interviews
Lighting: 2-3 LED panel kit with softboxes
Teleprompter: Tablet-based teleprompter ($50-$100) for scripted pieces
Editing: Premiere Pro or DaVinci Resolve Studio
Graphics: After Effects or Motion for branded templates
Music: Artlist or Epidemic Sound subscription ($15-$20/month)
Camera: Full-frame mirrorless (Sony A7IV, Canon R6) with professional lenses
Audio: Professional wireless systems, boom operator, field mixer
Lighting: Full Arri, Aputure, or similar professional lighting kit with modifiers
Grip: C-stands, flags, scrims, apple boxes
Crew: DP, sound recordist, production assistant
Post: Professional editor with motion graphics capability
Studio rental: If you do not have a suitable space
Regardless of total budget, allocate roughly:
10% pre-production (planning, scripting, logistics)
30% production (equipment, crew, location, talent)
40% post-production (editing, graphics, music, color, sound)
20% contingency and revisions
Audio and lighting make more difference than camera quality. Invest there first.
Use brand colors for all graphics, lower thirds, and backgrounds
Place logos according to brand guidelines (size, clear space, placement)
Use only approved fonts in all text elements
Match the photographic or videographic style of existing brand materials
Create templates for recurring elements (lower thirds, title cards, end screens) and reuse them
Mirror the brand voice guide in all scripts and narration
Use approved terminology (some companies have specific words for their products and processes)
Avoid jargon the target audience would not understand
Run all scripts past the marketing or communications team for brand alignment
Be cautious with humor -- it can undermine credibility if it does not match brand personality
Include required legal disclaimers (financial services, healthcare, food/beverage)
Clear all music, footage, and images for commercial use
Get talent releases for everyone on camera
Get location releases for private property
Include accessibility features as required (captions, audio description)
Archive raw footage and releases according to the organization's data retention policy
Define the number of revision rounds in the contract or project plan
Establish a clear timeline with milestones and what happens if deadlines are missed
Explain that changes after production (re-shoots) cost significantly more than changes during scripting
Provide visual references (mood boards, reference videos) during planning to align expectations before shooting
Too many cooks: Designate a single point of contact who consolidates feedback from all internal stakeholders. Do not accept conflicting notes from multiple people.
Scope creep: When new requests appear ("Can we also add a version for social media?"), refer back to the brief and propose a change order with additional cost and time.
Last-minute changes: Build buffer into your timeline. If a stakeholder is chronically late with feedback, adjust the schedule and communicate the impact on delivery.
Executive supersede: A senior leader overrides previously approved decisions. Document the change, adjust the timeline, and proceed.
Screen rough cuts in person or on a live video call when possible. Email reviews lead to nitpicking.
Frame the review: "At this stage, please focus on story and messaging. We will refine the visual details in the next round."
Take notes during the review and send a written summary of all changes within 24 hours.
Ask for feedback in the form of problems, not solutions. "This section feels too long" is more useful than "Cut 12 seconds from the middle."
Master file: ProRes 422 or H.265 at full resolution
Web-optimized file: H.264 at the target resolution for each platform
Social media cuts: Formatted for each platform (16:9, 1:1, 9:16) with appropriate duration
Caption file: SRT or VTT format
Thumbnail image: High-resolution still from the video or a custom design
Project archive: All project files, assets, and raw footage delivered or stored per agreement
Company website: H.264, 1080p, hosted on Vimeo Pro or Wistia for analytics and customization
YouTube: H.264 or H.265, 1080p or 4K, optimized metadata
LinkedIn: H.264, 1080p, under 10 minutes, square or landscape
Instagram: Under 60s for feed, under 90s for Reels, 1080x1080 or 1080x1920
Internal (SharePoint, LMS): Check file size limits and supported codecs. Often limited to H.264 at 720p or 1080p.
Trade shows: Check the venue's display resolution and input format. Bring the file on a USB drive as backup.
Provide a brief performance report after 30 days (views, engagement, completion rates, business impact)
Archive the project with all assets, project files, and correspondence
Request a testimonial or case study from satisfied clients
Debrief with the team: what worked, what to improve for the next project
Deliver the response as a structured document with clear headings and actionable content. Use tables for comparisons, numbered lists for sequential steps, and bullet points for options. Include specific examples where applicable.
[Corporate Video deliverable]
1. Context and objectives
2. Analysis or framework
3. Specific recommendations with rationale
4. Action items with timelineInput: "Help me with corporate video for a mid-size project."
Output: A complete corporate video framework tailored to the specific context, with actionable steps, relevant considerations, and measurable outcomes.
Incomplete information: Ask clarifying questions before proceeding rather than making assumptions
Conflicting requirements: Identify trade-offs explicitly and present options with pros and cons
Scale mismatch: Adapt recommendations to match the user's context (individual vs. team vs. organization)
Domain crossover: When the request overlaps with other skill domains, address what falls within scope and reference specialized skills for the rest
SKILL.md
361 lines · 2,531 words
The text of SKILL.md is shown as it downloads, under the Apache-2.0 license, by Ferrox Labs. The license is the one in the file's own frontmatter.
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