Search the docs, videos, blog, apps, teams, skills and release notes.
At a glance
What it is
Writes structured business proposals with executive summary, scope of work, pricing, timeline, and next steps for client-facing or vendor engagements.
A skill is a written procedure a bot loads when a job calls for it. This one is a single file, SKILL.md, and the whole file is on this page.
Each of these library teams gives its bots this skill. Import one and look inside first.
The whole file, exactly as it downloads. Read it before you rely on it.
SKILL.md
300 lines · 2,068 words
User needs to write a business proposal for a client or prospect
User wants to create a service proposal, consulting proposal, or engagement document
User asks for help structuring a proposal with pricing and scope
User needs a proposal document to win new business or formalize an engagement
Writes structured business proposals with executive summary, scope of work, pricing, timeline, and next steps for client-facing or vendor engagements.
Nothing. It ships with Murage, which is open source. Your bots run on the AI plan you already have.
Yes. Open it in Settings → Skills to read, edit or duplicate it. Skill Guard scans it again after every edit.
Download the app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.
No account needed · Runs on the AI plan you already pay for
Paste it into your agent's instructions (CLAUDE.md, AGENTS.md or a custom GPT), or add it to a bot in Murage.
Ask Ember for the bot, then switch the skill on in its settings.
Step 1
Send your Chief of Staff this message. It proposes the bot and its role first, and creates it when you say go.
Send this to Ember
“Create a bot that uses the Business Proposal Writing skill, and show me the plan first.”
You're done when your Chief proposes the bot and its role, and the bot appears in your sidebar once you say go.
Step 2
You're done when you see the bot’s skills and the library.
Step 3
You're done when the skill shows as on for that bot.
Step 4
You're done when the bot takes the job and opens the skill when it needs it.
Prefer to do it yourself? Choose + in the sidebar, then New Bot.Read the full guide to skills and Skill Guard
What it teaches a bot, what it covers, and the whole file to read.
What it covers
When to Use
Process
Output Format
Rules
Edge Cases
Example
Executive Summary
Understanding of Your Challenge
Proposed Solution
Timeline
Investment
Why [Agency Name]
Next Steps
Do NOT use when the user wants an internal project proposal (use project-proposal instead)
Do NOT use when the user wants an academic grant proposal (use grant-proposal-writing instead)
Do NOT use when the user wants to respond to a formal RFP (use rfp-response instead)
Do NOT use when the user wants a simple business letter (use business-letter instead)
Collect proposal context. Ask the user for:
Client or prospect name and their business
The problem or need the proposal addresses
Proposed solution or scope of work
Pricing structure: fixed, hourly, retainer, or milestone-based
Timeline and key milestones
Decision-maker and any known evaluation criteria
Competitive situation: are other vendors being considered
Structure the proposal. Build from this standard architecture:
Executive Summary (the entire proposal in one page)
Understanding of the Problem (prove you listened during discovery)
Proposed Solution / Scope of Work (what you will deliver)
Timeline and Milestones (when it happens)
Investment / Pricing (what it costs)
Why Us (relevant experience and differentiators)
Next Steps (how to move forward)
Terms and Conditions (optional, if formal)
Write the executive summary. This must:
State the client's problem in their language (not your product language)
Summarize your proposed solution in 2-3 sentences
State the expected outcome or ROI
Include the investment amount and timeline
Be self-contained: if the decision-maker reads only this page, they have the full picture
Write the problem statement. This section proves you understand:
The client's specific situation (not a generic industry problem)
The cost of the problem (revenue lost, time wasted, risk exposure)
What has been tried before and why it did not fully solve the problem
Use the client's own language from discovery conversations
Write the scope of work. Be precise about:
What is included (deliverables, not activities)
What is explicitly excluded (scope boundaries prevent disagreements later)
Milestones or phases with specific deliverables per phase
Client responsibilities and dependencies (what you need from them)
Write the pricing section. Present investment as:
Total investment clearly stated
Breakdown by phase or deliverable (if milestone-based)
Payment terms and schedule
What triggers additional costs (scope changes, additional rounds of revision)
Write the next steps. Make it easy to say yes:
Exactly what the client needs to do to proceed (sign, reply, schedule a call)
Proposal validity period (typically 30 days)
Target start date if approved by a specific date
# [Proposal Title: Solution for Client Name]
**Prepared for:** [Client Name, Title, Company]
**Prepared by:** [Your Name, Title, Company]
**Date:** [date]
**Valid until:** [date]
---
## Executive Summary
[3-5 sentences: client's problem, proposed solution, expected outcome,
investment amount, timeline. Self-contained for decision-maker scanning.]
---
## Understanding of Your Challenge
[2-3 paragraphs proving you understand the client's specific situation.
Use their language. Quantify the cost of the problem.]
---
## Proposed Solution
[2-4 paragraphs describing what you will deliver. Focus on deliverables
and outcomes, not methodology or process details.]
### Scope of Work
| Phase | Deliverables | Timeline |
|-------|-------------|----------|
| Phase 1: [name] | [specific deliverables] | [weeks/dates] |
| Phase 2: [name] | [specific deliverables] | [weeks/dates] |
| Phase 3: [name] | [specific deliverables] | [weeks/dates] |
### Out of Scope
- [Item explicitly not included]
- [Item explicitly not included]
- [Item that would require a separate engagement]
### Client Responsibilities
- [What you need from the client to deliver]
- [Access, materials, or decisions required]
- [Response timeframes for reviews and approvals]
---
## Timeline
| Milestone | Date | Dependencies |
|-----------|------|-------------|
| Project kickoff | [date] | Contract signed |
| [Milestone 1] | [date] | [dependency] |
| [Milestone 2] | [date] | [dependency] |
| Final delivery | [date] | [dependency] |
---
## Investment
| Item | Amount |
|------|--------|
| [Phase 1 / Deliverable 1] | $[amount] |
| [Phase 2 / Deliverable 2] | $[amount] |
| [Phase 3 / Deliverable 3] | $[amount] |
| **Total Investment** | **$[total]** |
**Payment terms:** [schedule -- e.g., 50% at signing, 50% at delivery]
**Additional costs:** [what triggers extra charges and how they are handled]
---
## Why [Your Company]
[2-3 paragraphs with specific relevant experience. Include 1-2 brief
client results or project examples similar to this engagement.]
---
## Next Steps
1. [Specific action to approve -- sign this proposal, reply with approval, schedule a call]
2. [What happens after approval -- kickoff meeting within X days]
3. [Target start date if approved by X date]
**This proposal is valid for 30 days from the date above.**NEVER open the proposal with "I am pleased to submit" or "Thank you for the opportunity" -- the executive summary is the opener and it states the client's problem, not your gratitude
NEVER use passive voice in the scope section ("Deliverables will be provided") -- state what you will do in active voice ("We will deliver")
NEVER hide the price -- the investment section must be clear, prominent, and not buried in appendices
NEVER submit a proposal without an executive summary -- decision-makers read this section first and sometimes only
NEVER leave scope ambiguous -- vague scope leads to scope creep and disputes
ALWAYS state the client's problem before presenting the solution -- proposals that skip the problem statement feel generic
ALWAYS include an "Out of Scope" section to set clear boundaries
ALWAYS include "Client Responsibilities" -- what you need from them to deliver
ALWAYS make the next steps concrete and actionable (one specific action to proceed)
ALWAYS include a proposal validity period
Frame pricing as "investment" and connect it to expected outcomes, not just hours or deliverables
Keep the total proposal under 5 pages for standard engagements. Only add length if the scope genuinely requires it.
Client has not shared a budget. Include 2 options at different price points (e.g., "Essential" and "Comprehensive") so the client self-selects. Note the differences in deliverables, not in quality.
Proposal is unsolicited (no prior discovery conversation). Add a section called "Assumptions" listing what you believe about their situation, and note that the scope and pricing may adjust after a discovery conversation.
Multiple decision-makers will review. Add a one-page summary as the first page that any stakeholder can read in 60 seconds. The full proposal follows for those who want detail.
Client wants a proposal but has not clearly defined the problem. Propose a paid discovery phase first (2-4 weeks) with a separate, lower investment, followed by the full engagement proposal based on discovery findings.
Proposal competes against other vendors. Strengthen the "Why Us" section with specific differentiators. Do not bad-mouth competitors; instead, state what you do that others typically do not.
Input: "Write a proposal for a website redesign project. The client is a law firm (Blackwell Partners) with a 10-year-old website that doesn't generate leads. They want a modern site with contact forms and case study pages. Budget around $25,000. Timeline: 3 months."
Output:
Prepared for: Sarah Blackwell, Managing Partner, Blackwell Partners LLP Prepared by: [Your Name], Creative Director, [Agency Name] Date: March 2026 Valid until: April 30, 2026
Blackwell Partners' current website generates fewer than 5 contact form submissions per month despite receiving 2,000+ monthly visitors. The site's design, built 10 years ago, does not meet the expectations of prospects evaluating legal representation online. We propose a full website redesign focused on lead generation: a modern design with clear service pages, client case studies, and conversion-optimized contact forms. The project will be completed in 12 weeks for a total investment of $24,500, with an expected 3-5x increase in monthly contact form submissions within 90 days of launch.
Prospective clients who visit the current Blackwell Partners website encounter a design that signals outdated technology. Navigation is unclear, service descriptions are buried in dense paragraph text, and the sole contact mechanism is an email link with no form. For a law firm competing against practices with modern digital presence, the website is a liability rather than a lead generation tool.
The cost of this problem is measurable: at your current 2,000 monthly visitors, a well-designed legal services website converts at 2-5% on contact forms. Your current conversion rate is approximately 0.25%. Closing that gap represents 35-95 additional monthly inquiries.
We will redesign the Blackwell Partners website with three priorities: credibility (a design that reflects the firm's reputation), lead generation (conversion-optimized pages and forms), and usability (clear navigation for prospective clients evaluating legal representation).
| Phase | Deliverables | Timeline |
|---|---|---|
| Phase 1: Strategy and Design | Competitive audit, sitemap, wireframes for 8 page templates, 2 design concepts | Weeks 1-4 |
| Phase 2: Development | Responsive website build, CMS setup, contact form integration, case study template | Weeks 5-9 |
| Phase 3: Content and Launch | Content migration, SEO setup, testing, training, launch | Weeks 10-12 |
Ongoing content writing (content brief templates will be provided for future use)
Paid advertising campaign setup or management
Photography or video production (stock image selection is included)
Provide existing brand guidelines, logos, and color preferences by Week 1
Designate one point of contact for feedback and approvals
Provide feedback on design concepts within 5 business days of delivery
Supply case study content (client names, outcomes, testimonials) by Week 8
| Milestone | Date | Dependencies |
|---|---|---|
| Project kickoff | Week 1 | Contract signed, brand assets received |
| Design concepts delivered | End of Week 3 | -- |
| Design approved | End of Week 4 | Client feedback within 5 days |
| Development complete | End of Week 9 | Design approval |
| Content loaded and tested | End of Week 11 | Case study content from client |
| Launch | End of Week 12 | Final client approval |
| Item | Amount |
|---|---|
| Phase 1: Strategy and Design | $8,500 |
| Phase 2: Development | $11,000 |
| Phase 3: Content and Launch | $5,000 |
| Total Investment | $24,500 |
Payment terms: 40% at project kickoff ($9,800), 30% at design approval ($7,350), 30% at launch ($7,350)
Additional costs: Additional page templates beyond the 8 included are $750 each. Revisions beyond 2 rounds per phase are billed at $150/hour.
We have redesigned 12 professional services websites in the past 3 years, including 4 law firms. Our redesign for Morrison Legal increased their monthly contact form submissions from 8 to 34 within 60 days of launch. We understand how legal prospects evaluate firms online and design specifically for that decision journey.
Reply to this email confirming approval, or schedule a 30-minute call to discuss any questions
Upon approval, we send the contract and first invoice. Kickoff meeting within 5 business days of signed contract
If approved by April 15, target launch date is July 8
This proposal is valid for 30 days from the date above.
SKILL.md
300 lines · 2,068 words
The text of SKILL.md is shown as it downloads, under the Apache-2.0 license, by Ferrox Labs. The license is the one in the file's own frontmatter.
Your new bot
Business Proposal Writing bot
Waiting in your sidebar once you say go.
No account needed · Runs on the AI plan you already pay for