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MURAGE

An AI Chief of Staff and a team that does the work. Free and open source, from Ferrox Labs.

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© 2026 Ferrox Labs. Murage is open source under AGPL-3.0.
Design and creative skills

Brand Identity Brief

Produces a brand identity brief with positioning statement, personality adjectives, visual tone, color rationale, typography direction, imagery style guide, and usage constraints.

Download Murage

Free and open source. macOS, Windows and Ubuntu.

Try it

Add the skill to a bot, then ask your Chief of Staff:

“Use the Brand Identity Brief skill on this: [describe the job, or paste your notes].”

The positioning statement is the single most important sentence in the brief. Every visual and verbal decision must survive the test "does this support the positioning statement?".

Skill Guard: clean

Scanned and clear. A bot can use it as soon as you add it.

Subject
Design and creative
Level
intermediate
License
Apache-2.0
brandingdesignplanning

How to use it.

  1. 1

    Download Murage

    Free for Mac, Windows and Ubuntu.

  2. 2

    Add the skill

    Open Settings → Skills and switch on Brand Identity Brief for any bot. Or ask your Chief of Staff to pick skills for a job.

  3. 3

    Give it a job

    The bot reads the skill when the job calls for it, and works the way it lays out.

Put this skill to work.

  • Content draftsA week of posts, drafted in your voice.
  • Launch planLaunch day, planned down to the last email.
  • Skill GuardEvery skill is scanned before a bot can use it.

Questions.

What is the Brand Identity Brief skill?+

Produces a brand identity brief with positioning statement, personality adjectives, visual tone, color rationale, typography direction, imagery style guide, and usage constraints.

How much does it cost?+

Nothing. It ships with Murage, which is free and open source. Your bots run on the AI plan you already have.

Can I change it?+

Yes. Open it in Settings → Skills to read, edit or duplicate it. Skill Guard scans it again after every edit.

More design and creative skills.

  • Color Palette DesignProduces a complete color palette with primary, secondary, and neutral colors including hex codes, tint/shade scales and semantic color assignments.
  • Icon Design GuideProduces an icon design specification with grid size, stroke weight, corner radius, visual style and perspective rules.
  • Layout PrinciplesProduces layout analysis and recommendations using grid alignment, visual hierarchy rules and white space ratios.
  • Logo Design BriefProduces a logo design brief with symbol direction options, style adjectives, color constraints, usage contexts and size requirements.
  • Print Design SpecProduces print-ready design specifications with dimensions, bleed, CMYK color values, resolution requirements, file format, and fold/cut mark placement.
  • Typography SystemProduces a complete typography system with type scale, weight assignments, line-height per role and font pairing rationale.

All design and creative skills

Give your first job to Murage.

Download the free app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.

Free · Download Murage

No account needed · Runs on the AI plan you already pay for