1. Voice Fingerprint. Five to eight bullets on what makes the writing distinctive. Each names a concrete move, phrasing, structural habit, or tonal range — not an adjective. Samples first, answers second. If samples contradict an answer-bullet, replace it with the contradiction.
2. Audience & Purpose. Who they write for (one real person if named), what they're trying to do (inform, persuade, entertain, build reputation, sell), the one thing they want to be known for saying.
3. DO. Concrete moves: sentence-length, opener/closer habits, metaphor families, list-vs-prose with conditions, tonal range with conditions. Phrasings: actual words quoted verbatim. Structural habits: end-to-end shape.
4. DON'T. Refusals (topics, angles, types). Banned phrases (Q8 cringes). Tics to avoid (edited out of AI drafts; from voice-notes.md in Refresh). AI tells they hate (hedging "moreover," symmetric three-bullet lists, the empty closing sentence, "delve," "navigate the landscape").
5. Reference Examples. Three to five short excerpts from real samples, one to three sentences each. One line after each on why it's characteristic. Verbatim. Most useful section: a fresh model pattern-matches against real evidence.
6. Calibration Notes. When to dial casual up or down ("more relaxed in newsletter than on the company blog"). Swearing rules. Serious vs. playful. Edge cases ("don't write sales copy in this voice — switch registers"). From interview contradictions and cross-register variance.