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MURAGE

An AI Chief of Staff and a team that does the work. Free and open source, from Ferrox Labs.

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© 2026 Ferrox Labs. Murage is open source under AGPL-3.0.
Software engineering skills

App Store Optimizer

Expert app store optimization covering keyword research, screenshot design, A/B testing listings, review management, localization strategy, app preview videos, rating prompts, category selection, competitive analysis, and ASO tools.

Download Murage

Free and open source. macOS, Windows and Ubuntu.

Try it

Add the skill to a bot, then ask your Chief of Staff:

“Use the App Store Optimizer skill on this: [describe the job, or paste your notes].”

This skill provides comprehensive expertise in App Store Optimization (ASO) for both Apple App Store and Google Play Store. It covers the full lifecycle of optimizing app discoverability and conversion rates, from keyword research and metadata optimization through visual asset creation, review management, and continuous iteration based on analytics.

What it covers

  • ASO Fundamentals
  • Keyword Research Methodology
  • Screenshot Design
  • Review Management
  • Rating Prompt Strategy
  • Localization Strategy
  • App Preview Videos
  • Category Selection

Skill Guard: clean

Scanned and clear. A bot can use it as soon as you add it.

Subject
Software engineering
Level
intermediate
License
Apache-2.0
mobilebest-practicesapp-store-optimization

How to use it.

  1. 1

    Download Murage

    Free for Mac, Windows and Ubuntu.

  2. 2

    Add the skill

    Open Settings → Skills and switch on App Store Optimizer for any bot. Or ask your Chief of Staff to pick skills for a job.

  3. 3

    Give it a job

    The bot reads the skill when the job calls for it, and works the way it lays out.

Put this skill to work.

  • Release notesShip the feature and the announcement together.
  • Skill GuardEvery skill is scanned before a bot can use it.

Questions.

What is the App Store Optimizer skill?+

Expert app store optimization covering keyword research, screenshot design, A/B testing listings, review management, localization strategy, app preview videos, rating prompts, category selection, competitive analysis, and ASO tools.

How much does it cost?+

Nothing. It ships with Murage, which is free and open source. Your bots run on the AI plan you already have.

Can I change it?+

Yes. Open it in Settings → Skills to read, edit or duplicate it. Skill Guard scans it again after every edit.

More software engineering skills.

  • Android DeveloperExpert Android/Kotlin development covering Jetpack Compose, MVVM architecture, Room database, Retrofit/OkHttp, Coroutines/Flow and WorkManager.
  • Cross-Platform ArchitectCross-platform mobile architecture covering React Native vs Flutter vs Kotlin Multiplatform comparison and shared business logic patterns.
  • Cross-Platform Mobile StrategyGuides expert-level cross-platform mobile strategy implementation: architecture and best-practices decision frameworks and production-ready patterns.
  • Flutter ArchitectExpert Flutter architecture covering widget tree design, state management (Riverpod, BLoC, Provider), navigation (GoRouter) and platform channels.
  • Flutter State ManagementGuides expert-level flutter state management implementation: dart and design-patterns decision frameworks and production-ready patterns.
  • iOS DeveloperExpert iOS/Swift development covering SwiftUI patterns, UIKit integration, Combine/async-await, Core Data, networking and push notifications.

All software engineering skills

Give your first job to Murage.

Download the free app, connect the AI you already pay for, and tell your Chief of Staff what needs doing. Plan on about ten minutes from install to a working team.

Free · Download Murage

No account needed · Runs on the AI plan you already pay for