We would rather you emailed five companies you understand than 25 you don't, and this is the job that finds the five.
The list is the easy part. Twenty-five names from a directory, a conference attendee list, a spreadsheet a friend sent over. What takes the afternoon is reading each one properly: what they do, what changed lately, whether there is any reason at all they'd need you this quarter, and what you'd say in the first line that proves you looked. Nobody does that for 25 companies. They do it for the first four, get tired, and send the other 21 the same email, which is the email everyone deletes.
A research team in Murage reads all 25. It scores each one against your idea of a fit, writes a one-card brief per company with an opening line, and sets the weak fits aside with the reason. It contacts nobody.
Say what a fit looks like
You need Murage with an AI engine (Fuigo, your existing Claude or ChatGPT plan, or an API key) and nothing to connect, because the research is public sources. If the list lives in Google Sheets or your CRM, connect that through Flux Router or your own connected-apps key and the team reads from there and saves back.
Then the rule. Size, industry, and a trigger: a new hire in the role you sell to, a funding round, a job post for the thing you'd replace. The team keeps this as its scoring rule for the whole list.
Research these 25 companies. For each one: what they do, what changed lately, why they might need us, and one opening line. Contact nobody.
Write the rule the way you'd explain it to a new salesperson, then ask the team whether it would change anything. Ask, because by then the team has read ten of them and you wrote the rule from memory. If its version of the rule is better than yours, take it.
A card per company
Research reads each company's site, news, job posts and public profiles. Sales scores the fit against your rule and ranks the list. Copy writes the opening line, one per company. If a line could go to any company, the team should cut it.
What comes back, as an example: 18 of the 25 fit your rule, ranked; 7 set aside, each with the reason; the top fit hired a new operations VP in August; an opening line for each of the 18. The seven set-asides are worth a glance, because the reason is sometimes "no trigger found", which means not now rather than never.
It isn't a contact database. It researches public sources and writes briefs. It doesn't look up private contact details, and it won't add anyone to your CRM without a card asking you first.
Then you pick
Take the ranked 18 and choose who gets a message. Write it yourself from the card, or ask the team to draft the first message to the top five for your review. Either way, messaging someone new stops and asks, even on Full access, and this is the one place in a sales job where we would never want the stop line off. The first email to a stranger carries your name, so you send it.
Run it again next month with a fresh 25, in the same project. This month's cards are still there when a set-aside company posts the job you were waiting for.
The prospect research use case shows the whole job. In the library, the Lead-Gen Outbound Squad goes further, from defining your ideal customer to a personalized sequence with a plan for handling replies, and the Cold-Pitch Bench does the deep version for one prospect you really want. Paste in the 25 names you've been meaning to get to and read the cards when they come back. Download Murage first, if you haven't.