Sean Donahoe, our founder, says this about trading, and it fits watching competitors word for word: "We are not making predictions. We are putting lines in the sand for scenarios. If this, then that."
Three rival sites every morning, pricing page, changelog, careers page, and what you are really doing is reading tea leaves. Do they look like they're about to do something. You keep that up for about a week, then one busy Tuesday you skip it, and then you've skipped it, and a price cut that went up on Tuesday reaches you on Friday afternoon from a customer asking why you suddenly cost more. Looking at pages that haven't changed is the dullest job in the building, and nobody does it for long.
The lines version takes one afternoon. You write down what would actually change your mind, and you do it on a day when nothing is happening. Say you settle on three. If one of them cuts the price of the plan you compete with, your pricing page answers it within the week. If they post three sales jobs in one city, somebody looks at what you're doing in that city. And the changelog one, which is the one we'd care about most: if it mentions the feature your customers keep asking for, it goes to the next product meeting whether or not it was on the roadmap. Everything else on those pages you ignore, which is most of it. After that, each morning is one question: did anybody cross a line. A bot can answer that. You can't, not for long, because the answer is no for three weeks running and you stop looking.
One message
You'll need Murage with an AI engine (Fuigo, your existing Claude or ChatGPT plan, or an API key) and a short list of rivals. Three is plenty, and we'd pick the three you lose deals to, not the three biggest names. For each, choose the pages that matter, which for most businesses means pricing, changelog and careers, and give your Chief of Staff the addresses:
Every weekday at 9, check these three competitors' pricing pages, changelogs and job posts. Compare with the last check and tell me what changed, with links. Leave the report in Murage.
Add your lines to the same message, so a crossed one comes first in the report.
It proposes a routine and nothing is scheduled until you press Confirm. Public pages work as they are. Pages behind a login need an account you connect or a browser you've signed in to. And because Murage runs on your computer, it needs to be open at check time; a run up to 12 hours late still happens when it comes back.
Day one reports nothing
Expect that. The first check writes down how every page looks today so tomorrow's run has something to compare against. Don't judge it on day one.
From day two
Two helpers share the work. Research visits each page and keeps notes from the last visit; an Analyst decides whether a change matters and what it might mean. Most days it's three lines of no change, and that's fine. Waiting is a position too.
A busy day is a line per rival with a link: the Pro plan costs more than it did yesterday, three sales jobs went up in one city, the changelog has a new export. The job posts are the ones to read twice. Three sales hires in one city usually means a push into that market, and job ads go up weeks before the press release does.
When a line gets crossed, reply in the same thread. "Draft a note to my team about the price change." "Suggest how we should answer this on our pricing page." Whatever it drafts waits for you before anything is sent or posted. And once the reports have piled up, ask for a Friday roundup, five lines on the week, which beats scrolling back through five days of them.
Where it stops
It checks once a day. If you need to know the minute a pixel moves on someone's homepage, a website monitor is the better tool and we'd tell you to use one. A monitor tells you the page changed. This reads the page and tells you what changed, in a sentence with a link.
There is a step-by-step version in the tutorial a daily check on your competitors, the competitor watch use case shows the whole job, and the Rival Watch team in the library keeps a dated record of changes with your next move for each. Write your three lines down before anything else. Then Download Murage, list your three rivals, and let tomorrow's report say nothing.